DG — Dollar General Corporation

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates DG Bullish with a Setup Score of 56, net conviction 35, actionability 90. How the Setup Score works →

Total Setup Score56
Directional BiasBullish
Net Conviction35
Actionability90 (in range)

Key signals behind this score

About Dollar General Corporation

Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. It offers consumable products, including paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food, such as cereals, pasta, canned soups, canned meats, fruits and vegetables, condiments, spices, sugar, and flour; and perishables, … Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$118.92
Market Cap$25.53B
Float218.6M
Shares Outstanding220.6M
P/E (Forward)15.72
P/E (TTM)16.23
Price/Sales (TTM)0.59
vs. Analyst Target+10.2% to analyst PT
Profit Margin3.63%
Operating Margin (TTM)5.92%
Revenue (TTM)$43.08B
Earnings Growth (YoY)12.40%
Dividend Rate2.4%
Analyst Target Price$131.07 (31 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2021 $33.75B $2.66B $10.72B $4.13B
2022 $34.22B $2.40B $10.81B $3.86B
2023 $37.84B $2.42B $11.82B $4.05B
2024 $38.69B $1.66B $11.72B $3.30B
2025 $40.61B $1.13B $12.02B $2.69B
2026 $42.72B $1.51B $13.10B $3.24B

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jul 2025 $10.73B $411M
Oct 2025 $10.65B $283M
Jan 2026 $10.91B $426M
Apr 2026 $10.79B $444M

Ownership & Float

Insider Ownership0.3%
Institutional Ownership102.1%
Short Float3.6%
% of All Funds Holding13.29%
Number of Funds Holding1,092

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$112.05Near-term / short-term trend
Weekly40-Week SMA$123.12Medium-term trend
Weekly80-Week SMA$109.05Cyclical trend (business cycle)
Weekly200-Week SMA$138.61Secular trend (multi-year)
Monthly10-Month SMA$121.98Near-term monthly trend
Monthly20-Month SMA$107.56Medium-term monthly trend
Monthly40-Month SMA$120.74Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$154.00 resistance 1.18x 3 months ago
$110.00 support 1.31x 6 months ago
$74.00 support 1.21x 15 months ago

Historical Earnings Reactions (67 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.30% 0.21% 70.15% 4.75% -3.90%
1 Day 0.73% 0.65% 61.19% 7.01% -5.94%
1 Week 0.73% 0.79% 58.21% 13.58% -8.56%
2 Weeks 1.26% 1.14% 64.18% 16.21% -17.94%
1 Month 2.55% 2.45% 68.18% 24.05% -22.72%

Next earnings: August 27, 2026 (45 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan-0.8%41.2%17
Feb0.9%52.9%17
Mar3.6%70.6%17
Apr3.4%76.5%17
May0.0%52.9%17
Jun2.9%58.8%17
Jul-0.3%43.8%16
Aug-1.9%43.8%16
Sep-0.5%62.5%16
Oct0.5%50.0%16
Nov4.0%62.5%16
Dec1.3%47.1%17

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.09% 51.1% 784
Tuesday 0.09% 51.2% 861
Wednesday 0.01% 49.9% 858
Thursday -0.03% 50.1% 842
Friday 0.13% 52.1% 837

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 102.1%

Insider Transactions — Smart Summary

Total insider ownership: 0.3%

12-Month Insider Activity Summary

Total Filings14
Net Value-$5.8M
Net Shares Change-27,579
% of Float-0.0%
C-Suite Filings7
Clusters Detected2

Key Insiders

NameTitleNet ValueFilingsActivity
Wenkoff Carman R EVP & Chief Information Ofc -$2.5M 1 1 sell
Herrmann Tracey N EVP, Store Operations -$1.2M 1 1 sell
TAYLOR RHONDA EVP & General Counsel -$1.0M 1 1 sell
REARDON KATHLEEN A EVP & Chief People Officer -$558,027.876 1 1 sell
BRYANT WARREN F -$141.232 1 1 sell
Scarlett Kathleen -$35.805 1 1 sell
Sandler Debra A. -$35.805 1 1 sell
SANTANA RALPH E -$35.805 1 1 sell

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-12-10 – 2025-12-19 7 7 -$5.8M 7 C-suite
2026-05-29 – 2026-05-29 6 6 -$320.26

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-05-29 Scarlett Kathleen -$35.805 Transaction at $109.90, now +8.2%
2026-05-29 Sandler Debra A. -$35.805 Transaction at $109.90, now +8.2%
2026-05-29 SANTANA RALPH E -$35.805 Transaction at $109.90, now +8.2%
2026-05-29 McGuire Timothy I -$35.805 Transaction at $109.90, now +8.2%
2026-05-29 Chadwick Ana Maria -$35.805 Transaction at $109.90, now +8.2%
2026-05-29 BRYANT WARREN F -$141.232 Transaction at $109.90, now +8.2%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Dollar General Corporation (DG) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for DG on Trend Edge →