VRA — Vera Bradley Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates VRA Bullish with a Setup Score of 25, net conviction 15, actionability 42. How the Setup Score works →

Total Setup Score25
Directional BiasBullish
Net Conviction15
Actionability42 (in range)

Key signals behind this score

About Vera Bradley Inc

Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women's handbags, luggage and travel items, fashion and home accessories, and gifts in the United States. It operates through two segments, Vera Bradley Direct and Vera Bradley Indirect. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, ey… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$4.03
Market Cap$109M
Float18.6M
Shares Outstanding28.4M
P/E (Forward)69.44
Price/Sales (TTM)0.40
vs. Analyst Target-0.7% to analyst PT
Profit Margin-7.02%
Operating Margin (TTM)-6.34%
Revenue (TTM)$274M
Earnings Growth (YoY)-36.60%
Dividend RateNone
Analyst Target Price$4.00

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2021 $468M $8.7M $266M $56.7M
2022 $540M $17.8M $288M $59.8M
2023 $500M -$59.7M $239M $9.5M
2024 $471M $7.8M $256M $47.8M
2025 $372M -$62.2M $187M -$3.2M
2026 $270M -$47.8M $125M $646,000

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Aug 2025 $70.9M -$4.7M
Nov 2025 $62.3M -$12.4M
Feb 2026 $84.9M $2.7M
May 2026 $55.7M -$4.8M

Ownership & Float

Insider Ownership30.2%
Institutional Ownership38.9%
Short Float5.4%
% of All Funds Holding0.83%
Number of Funds Holding68

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$3.67Near-term / short-term trend
Weekly40-Week SMA$3.02Medium-term trend
Weekly80-Week SMA$2.74Cyclical trend (business cycle)
Weekly200-Week SMA$4.65Secular trend (multi-year)
Monthly10-Month SMA$3.12Near-term monthly trend
Monthly20-Month SMA$2.83Medium-term monthly trend
Monthly40-Month SMA$4.71Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$3.30 support 1.38x 0 months ago
$2.40 support 3.95x 7 months ago
$2.00 support 1.06x 8 months ago
$5.80 resistance 1.19x 18 months ago
$6.80 resistance 1.17x 22 months ago

Historical Earnings Reactions (60 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap -1.88% -0.94% 31.67% 6.93% -17.67%
1 Day -1.75% -0.89% 41.67% 14.28% -16.52%
1 Week -1.14% -0.80% 46.67% 23.48% -26.58%
2 Weeks -1.42% -2.45% 43.33% 26.18% -24.05%
1 Month -2.91% -4.31% 38.98% 35.81% -36.79%

Next earnings: September 10, 2026 (60 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan-0.6%37.5%16
Feb0.9%56.3%16
Mar-1.0%56.3%16
Apr-0.0%37.5%16
May-1.9%50.0%16
Jun-3.1%43.8%16
Jul-0.8%40.0%15
Aug-1.1%46.7%15
Sep-0.5%53.3%15
Oct4.4%66.7%15
Nov7.0%68.8%16
Dec-2.9%37.5%16

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.17% 51.9% 740
Tuesday 0.09% 49.6% 812
Wednesday 0.01% 46.2% 809
Thursday -0.10% 47.5% 794
Friday -0.07% 47.0% 792

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 38.9%

Insider Transactions — Smart Summary

Total insider ownership: 30.2%

12-Month Insider Activity Summary

Total Filings4
Net Value+$111,846.87
Net Shares Change868,365
% of Float4.7%
C-Suite Filings1
Clusters Detected0

Key Insiders

NameTitleNet ValueFilingsActivity
Meslow Andrew +$683,193.98 2 2 buy
Bickley Ian Chief Executive Officer +$214,878.87 2 2 buy

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-06-15 Bickley Ian Chief Executive Officer +$111,846.87 Transaction at $3.87, now +4.1%
2026-06-15 Meslow Andrew +$92,973.98 Transaction at $3.73, now +8.0%
2025-12-15 Meslow Andrew +$590,220 Transaction at $1.97, now +104.8%
2025-12-15 Bickley Ian +$103,032 Transaction at $1.94, now +107.3%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Vera Bradley Inc (VRA) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for VRA on Trend Edge →