RCKY — Rocky Brands Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About Rocky Brands Inc

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty r… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$36.91
Market Cap$270M
Float7.1M
Shares Outstanding7.5M
P/E (Forward)11.72
P/E (TTM)14.49
Price/Sales (TTM)0.55
vs. Analyst Target+43.6% to analyst PT
Profit Margin3.78%
Operating Margin (TTM)2.92%
Revenue (TTM)$492M
Earnings Growth (YoY)-74.70%
Dividend Rate0.7%
Analyst Target Price$53.00 (2 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $277M $21.0M $105M $32.4M
2021 $514M $20.6M $195M $47.3M
2022 $615M $20.5M $225M $56.4M
2023 $462M $10.4M $179M $46.3M
2024 $454M $11.4M $179M $41.3M
2025 $482M $22.3M $197M $47.0M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $106M $3.6M
Sep 2025 $123M $7.2M
Dec 2025 $140M $6.5M
Mar 2026 $124M $1.3M

Ownership & Float

Insider Ownership6.4%
Institutional Ownership78.7%
Short Float3.2%
% of All Funds Holding1.34%
Number of Funds Holding110

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$38.75Near-term / short-term trend
Weekly40-Week SMA$33.63Medium-term trend
Weekly80-Week SMA$27.65Cyclical trend (business cycle)
Weekly200-Week SMA$26.55Secular trend (multi-year)
Monthly10-Month SMA$33.78Near-term monthly trend
Monthly20-Month SMA$27.89Medium-term monthly trend
Monthly40-Month SMA$27.02Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$44.00 resistance 1.04x 1 months ago
$25.80 support 1.16x 8 months ago
$22.30 support 1.21x 9 months ago
$17.20 support 2.09x 12 months ago

Historical Earnings Reactions (124 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 1.58% 0.99% 55.65% 28.24% -19.49%
1 Day 1.99% 0.00% 49.19% 53.33% -26.60%
1 Week 3.11% 1.52% 56.45% 75.63% -31.47%
2 Weeks 2.89% 1.24% 55.65% 94.05% -47.20%
1 Month 4.15% 2.41% 55.28% 132.14% -46.40%

Next earnings: July 17, 2026 (50 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan4.6%54.5%33
Feb3.8%48.5%33
Mar0.1%50.0%34
Apr2.8%52.9%34
May0.2%39.4%33
Jun1.0%45.5%33
Jul-3.3%45.5%33
Aug0.1%39.4%33
Sep-2.0%30.3%33
Oct3.3%57.6%33
Nov4.8%54.5%33
Dec1.5%51.5%33

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.07% 45.7% 1575
Tuesday 0.12% 45.8% 1721
Wednesday 0.14% 45.4% 1719
Thursday -0.01% 44.2% 1687
Friday 0.23% 47.1% 1680

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 78.7%

Insider Transactions — Smart Summary

Total insider ownership: 6.4%

12-Month Insider Activity Summary

Total Filings10
Net Value-$461,042.267
Net Shares Change-24,556
% of Float-0.3%
C-Suite Filings2
Clusters Detected2

Key Insiders

NameTitleNet ValueFilingsActivity
LOVELAND CURTIS A Assistant Secretary -$306,133.487 1 2 sell
Hahn Robyn R. -$189,928 2 2 sell
Haning G Courtney -$155,000 1 1 sell
Wortham Byron SVP Georgia Boot and Durango -$154,908.78 1 1 sell
Smith Dwight Eric +$13,385.32 2 2 buy
Jordan William L -$10,150 1 1 sell
Winbigler Tracie A. -$9,400 1 1 sell
Finn Michael L -$8,300 1 1 sell

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-08-27 – 2025-09-05 5 5 -$256,650
2025-11-06 – 2025-11-07 3 3 -$452,348.267 2 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2025-11-06 LOVELAND CURTIS A Assistant Secretary -$306,133.487 Transaction at $29.84, now +23.7%
2025-12-02 Hahn Robyn R. -$116,128 Transaction at $30.56, now +20.8%
2025-11-07 Smith Dwight Eric +$8,694 Transaction at $28.98, now +27.4%
2025-06-05 Smith Dwight Eric +$4,691.32 Transaction at $23.46, now +57.4%
2025-09-05 Hahn Robyn R. -$73,800 Transaction at $29.52, now +25.0%
2025-08-27 Haning G Courtney -$155,000 Transaction at $31.00, now +19.1%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Rocky Brands Inc (RCKY) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for RCKY on Trend Edge →