RCKY — Rocky Brands Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates RCKY Bullish with a Setup Score of 70, net conviction 42, actionability 117. How the Setup Score works →

Total Setup Score70
Directional BiasBullish
Net Conviction42
Actionability117 (in range)

Key signals behind this score

About Rocky Brands Inc

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty r… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$44.93
Market Cap$340M
Float7.0M
Shares Outstanding7.5M
P/E (Forward)11.72
P/E (TTM)11.92
Price/Sales (TTM)0.67
vs. Analyst Target+11.3% to analyst PT
Profit Margin5.72%
Operating Margin (TTM)2.35%
Revenue (TTM)$505M
Earnings Growth (YoY)281.30%
Dividend Rate0.7%
Analyst Target Price$50.00 (2 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $277M $21.0M $105M $32.4M
2021 $514M $20.6M $195M $47.3M
2022 $615M $20.5M $225M $56.4M
2023 $462M $10.4M $179M $46.3M
2024 $454M $11.4M $179M $41.3M
2025 $482M $22.3M $197M $47.0M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Sep 2025 $123M $7.2M
Dec 2025 $140M $6.5M
Mar 2026 $124M $1.3M
Jun 2026 $118M $13.9M

Ownership & Float

Insider Ownership6.5%
Institutional Ownership83.1%
Short Float2.9%
% of All Funds Holding1.33%
Number of Funds Holding117

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$45.82Near-term / short-term trend
Weekly40-Week SMA$40.44Medium-term trend
Weekly80-Week SMA$32.80Cyclical trend (business cycle)
Weekly200-Week SMA$28.39Secular trend (multi-year)
Monthly10-Month SMA$41.64Near-term monthly trend
Monthly20-Month SMA$33.72Medium-term monthly trend
Monthly40-Month SMA$29.72Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$42.00 support 1.13x 2 months ago
$25.80 support 1.16x 13 months ago
$22.30 support 1.21x 14 months ago
$17.20 support 2.09x 17 months ago

Historical Earnings Reactions (125 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 1.57% 0.97% 56.00% 28.24% -19.49%
1 Day 2.00% 0.00% 49.60% 53.33% -26.60%
1 Week 3.25% 1.55% 56.80% 75.63% -31.47%
2 Weeks 2.98% 1.33% 56.00% 94.05% -47.20%
1 Month 4.07% 2.41% 55.20% 132.14% -46.40%

Next earnings: October 27, 2026 (16 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan4.6%54.5%33
Feb3.8%48.5%33
Mar0.1%50.0%34
Apr2.8%52.9%34
May0.3%41.2%34
Jun1.2%47.1%34
Jul-2.7%47.1%34
Aug-0.1%38.2%34
Sep-2.0%29.4%34
Oct3.3%57.6%33
Nov4.8%54.5%33
Dec1.5%51.5%33

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.07% 45.6% 1593
Tuesday 0.12% 45.7% 1740
Wednesday 0.15% 45.5% 1738
Thursday -0.01% 44.3% 1706
Friday 0.23% 47.5% 1697

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 83.1%

Insider Transactions — Smart Summary

Total insider ownership: 6.5%

12-Month Insider Activity Summary

Total Filings14
Net Value-$666,545.625
Net Shares Change-21,239
% of Float-0.3%
C-Suite Filings4
Clusters Detected2

Key Insiders

NameTitleNet ValueFilingsActivity
LOVELAND CURTIS A Assistant Secretary -$205,503.359 2 2 sell
Finn Michael L -$33,513 1 1 sell
Hahn Robyn R. -$33,510 1 1 sell
Moore Robert Burton Jr. -$29,790 1 1 sell
Jordan William L -$29,392.71 2 2 sell
Haning G Courtney -$27,780 1 1 sell
Smith Dwight Eric +$24,315 1 1 buy
Winbigler Tracie A. -$22,936.8 1 1 sell

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-11-06 – 2025-11-07 3 3 -$452,348.267 2 C-suite
2026-08-03 – 2026-08-07 10 8 -$358,110.869 2 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-08-03 Smith Dwight Eric +$24,315 Transaction at $48.63, now -7.6%
2026-08-05 LOVELAND CURTIS A Assistant Secretary -$176,043.359 Transaction at $50.54, now -11.1%
2026-08-03 LOVELAND CURTIS A Assistant Secretary -$29,460 Transaction at $44.71, now +0.5%
2026-08-03 Jordan William L +$21,906.72 Transaction at $44.14, now +1.8%
2026-08-07 Moore Robert Burton Jr. -$29,790 Transaction at $44.77, now +0.4%
2026-08-05 Jordan William L -$51,299.43 Transaction at $51.87, now -13.4%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Rocky Brands Inc (RCKY) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for RCKY on Trend Edge →