NUS — Nu Skin Enterprises Inc

Founder-Led

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates NUS Bearish with a Setup Score of 59, net conviction 57, actionability 62. How the Setup Score works →

Total Setup Score59
Directional BiasBearish
Net Conviction57
Actionability62 (in range)

Key signals behind this score

About Nu Skin Enterprises Inc

Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa, ageLOC LumiSpa iO, and Nu Skin RenuSpa iO; ageLOC TruFace and ageLOC LumiSpa cleansers and devices; Prysm iO, a data-enabled wellness device; and Nutricentials beauty and Beauty Focus wellness bra… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$4.74
Market Cap$232M
Float47.3M
Shares Outstanding48.7M
P/E (Forward)3.97
Price/Sales (TTM)0.17
vs. Analyst Target+169.4% to analyst PT
Profit Margin-15.74%
Operating Margin (TTM)6.11%
Revenue (TTM)$1.38B
Earnings Growth (YoY)-98.20%
Dividend Rate0.2%
Analyst Target Price$12.77

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $2.58B $191M $1.92B $332M
2021 $2.70B $147M $2.02B $368M
2022 $2.23B $105M $1.59B $175M
2023 $1.97B $8.6M $1.36B $203M
2024 $1.73B -$147M $1.18B -$78.8M
2025 $1.49B $160M $1.03B $262M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Sep 2025 $364M $17.1M
Dec 2025 $370M $14.5M
Mar 2026 $321M $1.8M
Jun 2026 $320M -$250M

Ownership & Float

Insider Ownership3.4%
Institutional Ownership76.6%
Short Float9.6%
% of All Funds Holding1.85%
Number of Funds Holding163

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$4.81Near-term / short-term trend
Weekly40-Week SMA$6.66Medium-term trend
Weekly80-Week SMA$7.97Cyclical trend (business cycle)
Weekly200-Week SMA$15.09Secular trend (multi-year)
Monthly10-Month SMA$6.39Near-term monthly trend
Monthly20-Month SMA$7.85Medium-term monthly trend
Monthly40-Month SMA$10.75Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$7.30 resistance 1.23x 4 months ago

Historical Earnings Reactions (119 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap -0.44% 0.00% 47.90% 19.46% -22.37%
1 Day -0.03% 0.06% 50.42% 27.88% -25.66%
1 Week -0.40% 0.21% 50.42% 40.98% -21.09%
2 Weeks -0.42% -1.63% 43.70% 47.93% -31.49%
1 Month 0.35% -1.04% 45.76% 51.38% -60.27%

Next earnings: November 5, 2026 (25 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan-1.5%46.7%30
Feb0.4%33.3%30
Mar1.4%60.0%30
Apr2.0%50.0%30
May1.5%46.7%30
Jun-0.8%46.7%30
Jul-1.9%46.7%30
Aug-0.7%43.3%30
Sep-0.1%56.7%30
Oct2.7%44.8%29
Nov1.1%62.1%29
Dec0.7%56.7%30

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.09% 47.1% 1413
Tuesday 0.06% 49.8% 1543
Wednesday -0.04% 48.9% 1541
Thursday -0.01% 46.7% 1511
Friday 0.18% 50.7% 1503

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 76.6%

Insider Transactions — Smart Summary

Total insider ownership: 3.4%

Founder-led management: Steven J. Lund (Co-Founder, Executive Chairman of the Board)

12-Month Insider Activity Summary

Total Filings4
Net Value+$52,855
Net Shares Change41,704
% of Float0.1%
C-Suite Filings1
Clusters Detected0

Key Insiders

NameTitleNet ValueFilingsActivity
Hatchett Steven Keith Chief Product Officer +$52,855 1 1 buy
WOODBURY EDWINA D -$41,057.1 1 N/A
Winett James M -$40,480.86 1 N/A
Nathanson Laura -$18,009.48 1 1 sell

Significant Filings

DateInsiderTitleNet ValuePrice After
2025-11-12 Hatchett Steven Keith Chief Product Officer +$52,855 Transaction at $9.61, now -50.7%
2026-05-12 Nathanson Laura -$18,009.48 Transaction at $6.73, now -29.6%
2026-06-03 Winett James M -$40,480.86 Transaction at $5.62, now -15.7%
2026-06-03 WOODBURY EDWINA D -$41,057.1 Transaction at $5.70, now -16.8%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Nu Skin Enterprises Inc (NUS) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for NUS on Trend Edge →