HNST — Honest Company Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates HNST Bullish with a Setup Score of 0, net conviction 29, actionability 0. How the Setup Score works →

Total Setup Score0
Directional BiasBullish
Net Conviction29
Actionability0 (no mans land)

Key signals behind this score

About Honest Company Inc

The Honest Company, Inc. a personal care company, provides personal care products for babies and adults. It offers wipes, personal care, diapers, and beauty products. In addition, it sells its products through retailers and websites, and third-party ecommerce sites. The Honest Company, Inc. was incorporated in 2011 and is headquartered in Los Angeles, California.… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$5.07
Market Cap$533M
Float96.6M
Shares Outstanding107.3M
P/E (Forward)41.49
Price/Sales (TTM)1.56
vs. Analyst Target+2.6% to analyst PT
Profit Margin-3.56%
Operating Margin (TTM)4.86%
Revenue (TTM)$342M
Earnings Growth (YoY)200.00%
Dividend RateNone
Analyst Target Price$5.20 (7 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $301M -$14.5M $108M -$8.7M
2021 $319M -$38.7M $109M -$32.7M
2022 $314M -$49.0M $92.3M -$40.0M
2023 $344M -$39.2M $101M -$36.2M
2024 $378M -$6.1M $145M $3.2M
2025 $371M -$15.7M $124M -$3.0M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Sep 2025 $92.6M $758,000
Dec 2025 $88.0M -$23.6M
Mar 2026 $78.1M -$42,000
Jun 2026 $83.3M $10.7M

Ownership & Float

Insider Ownership14.5%
Institutional Ownership49.4%
Short Float11.1%
% of All Funds Holding1.66%
Number of Funds Holding146

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$5.32Near-term / short-term trend
Weekly40-Week SMA$3.68Medium-term trend
Weekly80-Week SMA$3.84Cyclical trend (business cycle)
Weekly200-Week SMA$3.49Secular trend (multi-year)
Monthly10-Month SMA$3.84Near-term monthly trend
Monthly20-Month SMA$3.95Medium-term monthly trend
Monthly40-Month SMA$3.79Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$3.70 support 1.56x 1 months ago
$8.20 resistance 1.61x 21 months ago

Historical Earnings Reactions (22 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 2.22% 1.36% 59.09% 33.65% -24.24%
1 Day 3.93% 7.15% 54.55% 25.21% -29.39%
1 Week 6.10% 1.24% 54.55% 51.04% -21.52%
2 Weeks 5.61% -3.91% 40.91% 70.42% -23.51%
1 Month 8.34% 1.00% 54.55% 124.17% -32.62%

Next earnings: November 4, 2026 (24 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

Insufficient historical data for monthly seasonality analysis (requires 7+ years of data).

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.27% 44.3% 253
Tuesday 0.45% 49.1% 281
Wednesday 0.15% 42.9% 280
Thursday -0.23% 43.2% 273
Friday 0.01% 46.4% 274

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 49.4%

Insider Transactions — Smart Summary

Total insider ownership: 14.5%

12-Month Insider Activity Summary

Total Filings35
Net Value-$3.4M
Net Shares Change-339,312
% of Float-0.4%
C-Suite Filings34
Clusters Detected4

Key Insiders

NameTitleNet ValueFilingsActivity
Mayle Jonathan SVP, Customer Sales -$443,123.39 2 1 sell
Turner Andrea -$338,069.54 1 1 sell
Sternweis Thomas SVP, Enterprise Dev. & Strat. -$259,500 2 1 sell
Winchell Stephen Chief Innovation Officer -$209,265.4 1 1 sell
von Kunssberg Etienne SVP, Supply Chain -$105,150.955 3 2 sell
Sheehey Brendan General Counsel -$48,223.36 1 N/A

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-11-21 – 2025-11-21 7 7 -$437,627.372 7 C-suite
2026-03-04 – 2026-03-10 9 7 -$904,016.95 9 C-suite
2026-05-22 – 2026-05-22 8 8 -$571,544.068 8 C-suite
2026-08-11 – 2026-08-24 9 8 -$1.5M 8 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-10-09 Sternweis Thomas SVP, Enterprise Dev. & Strat. -$122,500 Transaction at $4.90, now +3.5%
2026-08-11 Mayle Jonathan SVP, Customer Sales -$412,380 Transaction at $5.22, now -2.9%
2026-08-11 Turner Andrea -$338,069.54 Transaction at $5.26, now -3.6%
2026-05-22 von Kunssberg Etienne SVP, Supply Chain -$23,501.029 Transaction at $3.27, now +55.2%
2026-03-04 Winchell Stephen Chief Innovation Officer -$209,265.4 Transaction at $2.84, now +78.5%
2026-08-24 von Kunssberg Etienne SVP, Supply Chain -$35,994.427 Transaction at $5.00, now +1.3%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Honest Company Inc (HNST) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for HNST on Trend Edge →