HNST — Honest Company Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About Honest Company Inc

The Honest Company, Inc. a personal care company, provides personal care products for babies and adults. It offers wipes, personal care, diapers, and beauty products. In addition, it sells its products through retailers and websites, and third-party ecommerce sites. The Honest Company, Inc. was incorporated in 2011 and is headquartered in Los Angeles, California.… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$3.65
Market Cap$345M
Float99.5M
Shares Outstanding110.1M
P/E (Forward)42.74
Price/Sales (TTM)0.98
vs. Analyst Target+11.4% to analyst PT
Profit Margin-5.39%
Operating Margin (TTM)0.81%
Revenue (TTM)$352M
Earnings Growth (YoY)329.70%
Dividend RateNone
Analyst Target Price$4.07 (7 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $301M -$14.5M $108M -$8.7M
2021 $319M -$38.7M $109M -$32.7M
2022 $314M -$49.0M $92.3M -$40.8M
2023 $344M -$39.2M $101M -$36.2M
2024 $378M -$6.1M $145M $3.0M
2025 $371M -$15.7M $124M -$3.0M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $93.5M $3.9M
Sep 2025 $92.6M $758,000
Dec 2025 $88.0M -$23.6M
Mar 2026 $78.1M -$42,000

Ownership & Float

Insider Ownership14.6%
Institutional Ownership46.2%
Short Float10.8%
% of All Funds Holding1.68%
Number of Funds Holding138

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$3.29Near-term / short-term trend
Weekly40-Week SMA$3.07Medium-term trend
Weekly80-Week SMA$4.26Cyclical trend (business cycle)
Weekly200-Week SMA$3.39Secular trend (multi-year)
Monthly10-Month SMA$3.17Near-term monthly trend
Monthly20-Month SMA$4.33Medium-term monthly trend
Monthly40-Month SMA$3.44Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$8.20 resistance 1.61x 16 months ago

Historical Earnings Reactions (21 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 2.33% 1.69% 61.90% 33.65% -24.24%
1 Day 4.17% 8.20% 57.14% 25.21% -29.39%
1 Week 4.95% 1.12% 52.38% 51.04% -21.52%
2 Weeks 4.49% -4.58% 38.10% 70.42% -23.51%
1 Month 6.50% -0.63% 50.00% 124.17% -32.62%

Next earnings: July 25, 2026 (57 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

Insufficient historical data for monthly seasonality analysis (requires 7+ years of data).

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.27% 43.4% 235
Tuesday 0.45% 48.7% 263
Wednesday 0.16% 42.9% 261
Thursday -0.42% 42.9% 254
Friday 0.01% 45.1% 257

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 46.2%

Insider Transactions — Smart Summary

Total insider ownership: 14.6%

12-Month Insider Activity Summary

Total Filings33
Net Value-$2.9M
Net Shares Change-975,181
% of Float-1.0%
C-Suite Filings33
Clusters Detected4

Key Insiders

NameTitleNet ValueFilingsActivity
Vernon Carla Chief Executive Officer -$1.1M 3 N/A
Winchell Stephen Chief Innovation Officer -$310,395.39 3 1 sell
von Kunssberg Etienne SVP, Supply Chain -$103,866.679 3 2 sell
Bruce Curtiss James III Chief Financial Officer -$39,780.66 1 N/A

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-08-12 – 2025-08-21 8 7 -$649,699.124 8 C-suite
2025-11-21 – 2025-11-21 7 7 -$437,627.372 7 C-suite
2026-03-04 – 2026-03-10 10 7 -$1.3M 10 C-suite
2026-05-22 – 2026-05-22 8 8 -$571,544.068 8 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-05-22 von Kunssberg Etienne SVP, Supply Chain -$23,501.029 Transaction at $3.27, now +11.7%
2026-03-04 Winchell Stephen Chief Innovation Officer -$209,265.4 Transaction at $2.84, now +28.5%
2026-03-10 von Kunssberg Etienne SVP, Supply Chain -$45,655.5 Transaction at $2.75, now +32.7%
2026-05-22 Winchell Stephen Chief Innovation Officer -$40,462.04 Transaction at $3.14, now +16.2%
2026-05-22 Vernon Carla Chief Executive Officer -$374,881.46 Transaction at $3.14, now +16.2%
2026-05-22 Bruce Curtiss James III Chief Financial Officer -$39,780.66 Transaction at $3.14, now +16.2%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Honest Company Inc (HNST) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for HNST on Trend Edge →