CLX — The Clorox Company

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About The Clorox Company

The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$97.11
Market Cap$11.51B
Float120.5M
Shares Outstanding120.9M
P/E (Forward)13.87
P/E (TTM)15.47
Price/Sales (TTM)1.70
vs. Analyst Target+8.4% to analyst PT
Profit Margin11.18%
Operating Margin (TTM)17.01%
Revenue (TTM)$6.76B
Earnings Growth (YoY)2.70%
Dividend Rate5.0%
Analyst Target Price$105.29 (21 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $6.72B $939M $3.05B $1.46B
2021 $7.34B $710M $3.18B $1.20B
2022 $7.11B $462M $2.54B $937M
2023 $7.39B $149M $2.91B $564M
2024 $7.09B $280M $3.05B $723M
2025 $7.10B $810M $3.21B $1.39B

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $1.99B $332M
Sep 2025 $1.43B $80.0M
Dec 2025 $1.67B $157M
Mar 2026 $1.67B $187M

Ownership & Float

Insider Ownership0.6%
Institutional Ownership86.3%
Short Float8.3%
% of All Funds Holding12.24%
Number of Funds Holding1,006

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$97.37Near-term / short-term trend
Weekly40-Week SMA$109.48Medium-term trend
Weekly80-Week SMA$126.26Cyclical trend (business cycle)
Weekly200-Week SMA$139.16Secular trend (multi-year)
Monthly10-Month SMA$109.99Near-term monthly trend
Monthly20-Month SMA$128.51Medium-term monthly trend
Monthly40-Month SMA$138.25Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$91.00 support 1.38x 0 months ago
$103.00 resistance 1.18x 0 months ago
$125.00 resistance 1.14x 1 months ago
$130.00 resistance 1.29x 10 months ago
$140.00 resistance 1.37x 11 months ago

Historical Earnings Reactions (122 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.12% 0.00% 47.54% 8.51% -12.35%
1 Day -0.03% 0.10% 50.82% 9.77% -14.47%
1 Week 0.41% 0.31% 53.28% 13.69% -15.28%
2 Weeks 1.41% 1.22% 60.66% 16.85% -14.29%
1 Month 1.93% 1.26% 59.50% 23.22% -16.98%

Next earnings: July 30, 2026 (63 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan1.7%54.9%51
Feb0.8%54.9%51
Mar0.9%52.9%51
Apr0.7%49.0%51
May0.5%54.0%50
Jun1.3%54.0%50
Jul1.0%66.0%50
Aug0.5%52.0%50
Sep-1.0%46.0%50
Oct1.2%52.0%50
Nov3.3%68.0%50
Dec0.4%54.9%51

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.03% 46.5% 2384
Tuesday 0.06% 48.2% 2587
Wednesday 0.00% 45.5% 2587
Thursday 0.10% 49.6% 2537
Friday 0.09% 49.4% 2524

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 86.3%

Insider Transactions — Smart Summary

Total insider ownership: 0.6%

12-Month Insider Activity Summary

Total Filings3
Net Value-$164,411.177
Net Shares Change9,169
% of Float0.0%
C-Suite Filings1
Clusters Detected0

Key Insiders

NameTitleNet ValueFilingsActivity
Breber Pierre R +$845,640.4 2 2 buy
Reynolds Eric H EVP - Chief Operating Officer -$164,411.177 1 1 sell

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-05-05 Breber Pierre R +$429,124 Transaction at $85.82, now +13.1%
2025-11-24 Breber Pierre R +$416,516.4 Transaction at $104.13, now -6.7%
2025-09-08 Reynolds Eric H EVP - Chief Operating Officer -$164,411.177 Transaction at $117.69, now -17.5%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for The Clorox Company (CLX) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for CLX on Trend Edge →