FRAF — Franklin Financial Services Corp

✨ Hidden Gem

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About Franklin Financial Services Corp

Franklin Financial Services Corporation operates as the bank holding company for Farmers and Merchants Trust Company of Chambersburg that provides banking services to businesses, individuals, and governmental entities in Pennsylvania. It offers various deposit products, including demand deposits, savings, money management accounts, time deposits, and certificates of deposits. Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$58.88
Market Cap$259M
Float4.2M
Shares Outstanding4.5M
P/E (Forward)12.00
P/E (TTM)10.78
Price/Sales (TTM)2.87
vs. Analyst Target+8.7% to analyst PT
Profit Margin26.54%
Operating Margin (TTM)37.15%
Revenue (TTM)$90.2M
Earnings Growth (YoY)68.20%
Dividend Rate1.4%
Analyst Target Price$64.00 (1 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $59.9M $12.8M $51.3M $14.4M
2021 $64.0M $19.6M $63.2M $24.2M
2022 $70.3M $14.9M $64.8M $18.9M
2023 $90.4M $13.6M $64.5M $17.8M
2024 $114M $11.1M $67.9M $15.4M
2025 $134M $21.2M $85.9M $26.3M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $33.4M $5.9M
Sep 2025 $34.1M $5.4M
Dec 2025 $33.7M $6.0M
Mar 2026 $33.1M $6.6M

Ownership & Float

Insider Ownership6.5%
Institutional Ownership34.1%
Short Float1.5%
% of All Funds Holding0.97%
Number of Funds Holding80

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$56.03Near-term / short-term trend
Weekly40-Week SMA$50.96Medium-term trend
Weekly80-Week SMA$43.62Cyclical trend (business cycle)
Weekly200-Week SMA$35.53Secular trend (multi-year)
Monthly10-Month SMA$51.05Near-term monthly trend
Monthly20-Month SMA$43.32Medium-term monthly trend
Monthly40-Month SMA$36.51Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$51.00 support 1.14x 0 months ago
$46.00 support 1.34x 5 months ago
$39.80 support 1.05x 8 months ago
$34.50 support 2.13x 9 months ago
$34.50 support 2.08x 14 months ago

Historical Earnings Reactions (107 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.12% 0.00% 38.32% 4.10% -7.07%
1 Day 0.14% 0.00% 42.99% 4.52% -7.96%
1 Week -0.38% 0.00% 42.99% 11.31% -12.32%
2 Weeks -0.51% 0.00% 44.86% 26.87% -22.53%
1 Month -0.10% 0.00% 47.17% 20.25% -21.33%

Next earnings: July 21, 2026 (53 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan1.8%46.9%32
Feb-2.0%43.8%32
Mar1.3%59.4%32
Apr2.7%62.5%32
May-1.1%37.5%32
Jun0.4%40.6%32
Jul1.2%46.9%32
Aug-0.7%40.6%32
Sep-0.3%56.3%32
Oct2.0%78.1%32
Nov2.2%56.3%32
Dec-0.7%43.8%32

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.05% 29.1% 1519
Tuesday 0.05% 32.1% 1661
Wednesday 0.03% 31.7% 1658
Thursday 0.10% 34.1% 1627
Friday 0.05% 32.3% 1622

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 34.1%

Insider Transactions — Smart Summary

Total insider ownership: 6.5%

12-Month Insider Activity Summary

Total Filings14
Net Value-$76,462.65
Net Shares Change-817
% of Float-0.0%
C-Suite Filings6
Clusters Detected1

Key Insiders

NameTitleNet ValueFilingsActivity
Snook Gregory I +$105,996 1 1 buy
Rzomp Kimberly -$81,105 1 1 sell
Carroll Charles Benner Jr COO +$17,833.4 1 1 buy
Duffey Gregory A +$6,008.01 6 6 buy
Carmack Karen K SVP, Chief HR Officer +$38.6 1 1 buy

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-08-26 – 2025-08-29 5 5 -$93,357.1 4 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-04-30 Duffey Gregory A +$996.3 Transaction at $55.35, now +6.4%
2026-03-11 Snook Gregory I +$105,996 Transaction at $48.18, now +22.2%
2026-02-09 Carroll Charles Benner Jr COO +$17,833.4 Transaction at $46.93, now +25.5%
2026-02-26 Duffey Gregory A +$994.27 Transaction at $52.33, now +12.5%
2025-05-30 Carmack Karen K SVP, Chief HR Officer +$38.6 Transaction at $38.60, now +52.5%
2025-12-23 Rzomp Kimberly -$81,105 Transaction at $54.07, now +8.9%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Franklin Financial Services Corp (FRAF) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for FRAF on Trend Edge →