FRAF — Franklin Financial Services Corp

✨ Hidden Gem

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates FRAF Bullish with a Setup Score of 40, net conviction 50, actionability 32. How the Setup Score works →

Total Setup Score40
Directional BiasBullish
Net Conviction50
Actionability32 (in range)

Key signals behind this score

About Franklin Financial Services Corp

Franklin Financial Services Corporation operates as the bank holding company for Farmers and Merchants Trust Company of Chambersburg that provides banking services to businesses, individuals, and governmental entities in Pennsylvania. It offers various deposit products, including demand deposits, savings, money management accounts, time deposits, and certificates of deposits. Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$62.60
Market Cap$285M
Float4.2M
Shares Outstanding4.5M
P/E (Forward)12.00
P/E (TTM)11.55
Price/Sales (TTM)3.12
vs. Analyst Target+8.6% to analyst PT
Profit Margin26.98%
Operating Margin (TTM)37.69%
Revenue (TTM)$91.3M
Earnings Growth (YoY)11.40%
Dividend Rate1.4%
Analyst Target Price$68.00 (1 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $59.9M $12.8M $51.3M $14.4M
2021 $64.0M $19.6M $63.2M $24.2M
2022 $70.3M $14.9M $64.8M $18.9M
2023 $90.4M $13.6M $64.5M $17.8M
2024 $114M $11.1M $67.9M $15.4M
2025 $134M $21.2M $85.9M $28.4M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Sep 2025 $34.1M $5.4M
Dec 2025 $33.7M $6.0M
Mar 2026 $33.1M $6.6M
Jun 2026 $34.1M $6.6M

Ownership & Float

Insider Ownership6.5%
Institutional Ownership38.2%
Short Float4.3%
% of All Funds Holding1.14%
Number of Funds Holding100

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$63.05Near-term / short-term trend
Weekly40-Week SMA$57.47Medium-term trend
Weekly80-Week SMA$50.36Cyclical trend (business cycle)
Weekly200-Week SMA$38.44Secular trend (multi-year)
Monthly10-Month SMA$58.02Near-term monthly trend
Monthly20-Month SMA$50.46Medium-term monthly trend
Monthly40-Month SMA$40.67Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$51.00 support 1.11x 5 months ago
$46.00 support 1.34x 10 months ago
$39.80 support 1.05x 13 months ago
$34.50 support 2.13x 14 months ago
$34.50 support 2.08x 19 months ago

Historical Earnings Reactions (108 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.12% 0.00% 38.89% 4.10% -7.07%
1 Day 0.15% 0.00% 43.52% 4.52% -7.96%
1 Week -0.36% 0.00% 43.52% 11.31% -12.32%
2 Weeks -0.52% -0.03% 44.44% 26.87% -22.53%
1 Month -0.06% 0.00% 47.66% 20.25% -21.33%

Next earnings: October 27, 2026 (16 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan1.8%46.9%32
Feb-2.0%43.8%32
Mar1.3%59.4%32
Apr2.7%62.5%32
May-1.0%39.4%33
Jun0.6%42.4%33
Jul1.2%48.5%33
Aug-0.7%39.4%33
Sep-0.3%54.5%33
Oct2.0%78.1%32
Nov2.2%56.3%32
Dec-0.7%43.8%32

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.05% 29.3% 1537
Tuesday 0.06% 32.3% 1679
Wednesday 0.03% 31.7% 1677
Thursday 0.10% 34.4% 1646
Friday 0.05% 32.6% 1639

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 38.2%

Insider Transactions — Smart Summary

Total insider ownership: 6.5%

12-Month Insider Activity Summary

Total Filings10
Net Value-$62,988.6
Net Shares Change-215
% of Float-0.0%
C-Suite Filings2
Clusters Detected0

Key Insiders

NameTitleNet ValueFilingsActivity
Snook Gregory I +$105,996 1 1 buy
Rzomp Kimberly -$81,105 1 1 sell
Butz Steven D EVP, CCSO -$80,822 1 1 sell
Carroll Charles Benner Jr COO +$17,833.4 1 1 buy
Duffey Gregory A +$6,034.38 6 6 buy

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-08-27 Duffey Gregory A +$993.28 Transaction at $62.08, now +0.8%
2026-07-30 Duffey Gregory A +$1,025.28 Transaction at $64.08, now -2.3%
2026-06-01 Duffey Gregory A +$1,000.96 Transaction at $58.88, now +6.3%
2026-04-30 Duffey Gregory A +$996.3 Transaction at $55.35, now +13.1%
2026-06-01 Butz Steven D EVP, CCSO -$80,822 Transaction at $57.73, now +8.4%
2026-02-09 Carroll Charles Benner Jr COO +$17,833.4 Transaction at $46.93, now +33.4%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Franklin Financial Services Corp (FRAF) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for FRAF on Trend Edge →