COFS — ChoiceOne Financial Services Inc

✨ Hidden Gem

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About ChoiceOne Financial Services Inc

ChoiceOne Financial Services, Inc. operates as the bank holding company for ChoiceOne Bank that provides various banking services in the Michigan. The company offers time, savings, and demand deposits, safe deposits, and automated transaction machine services. It also provides commercial lending products, such as business, industry, agricultural, construction, inventory, commercial, consumer, and real estate loans; credit and other financial serv… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$31.87
Market Cap$473M
Float13.7M
Shares Outstanding15.0M
P/E (Forward)7.79
P/E (TTM)7.49
Price/Sales (TTM)2.77
vs. Analyst Target+5.6% to analyst PT
Profit Margin32.62%
Operating Margin (TTM)44.60%
Revenue (TTM)$171M
Earnings Growth (YoY)15.30%
Dividend Rate1.2%
Analyst Target Price$33.67 (3 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $78.4M $15.6M $69.8M $26.6M
2021 $83.8M $22.0M $79.4M $38.9M
2022 $89.1M $23.6M $81.1M $41.0M
2023 $114M $21.3M $80.6M $38.0M
2024 $139M $26.7M $91.8M $45.4M
2025 $193M $28.2M $112M $34.2M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $60.4M $13.5M
Sep 2025 $61.8M $14.7M
Dec 2025 $60.5M $13.9M
Mar 2026 $59.1M $13.7M

Ownership & Float

Insider Ownership6.5%
Institutional Ownership46.0%
Short Float1.3%
% of All Funds Holding1.33%
Number of Funds Holding109

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$30.31Near-term / short-term trend
Weekly40-Week SMA$29.56Medium-term trend
Weekly80-Week SMA$30.29Cyclical trend (business cycle)
Weekly200-Week SMA$27.40Secular trend (multi-year)
Monthly10-Month SMA$29.57Near-term monthly trend
Monthly20-Month SMA$30.61Medium-term monthly trend
Monthly40-Month SMA$28.09Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$31.90 resistance 1.95x 13 months ago
$27.80 support 1.76x 20 months ago

Historical Earnings Reactions (92 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.08% 0.00% 27.17% 6.74% -6.67%
1 Day -0.01% 0.00% 27.17% 11.52% -23.27%
1 Week 1.25% 1.53% 65.22% 18.53% -26.33%
2 Weeks 2.17% 1.22% 65.22% 25.98% -23.33%
1 Month 1.65% 0.90% 60.44% 34.35% -24.33%

Next earnings: July 24, 2026 (57 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan-1.8%24.0%25
Feb-0.5%32.0%25
Mar1.1%52.0%25
Apr-1.0%36.0%25
May0.0%54.2%24
Jun1.5%54.2%24
Jul1.1%48.0%25
Aug2.5%60.0%25
Sep-2.0%44.0%25
Oct0.5%36.0%25
Nov2.4%56.0%25
Dec3.2%56.0%25

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.16% 25.1% 1177
Tuesday -0.00% 25.5% 1286
Wednesday -0.05% 21.5% 1285
Thursday 0.14% 26.6% 1260
Friday 0.01% 22.9% 1258

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 46.0%

Insider Transactions — Smart Summary

Total insider ownership: 6.5%

12-Month Insider Activity Summary

Total Filings8
Net Value+$20,845
Net Shares Change-650
% of Float-0.0%
C-Suite Filings2
Clusters Detected1

Key Insiders

NameTitleNet ValueFilingsActivity
PETTY BRIAN P -$443,400 1 1 sell
Burrough Eric E +$280,000 2 2 buy
McConnell Gregory A +$74,342.025 2 2 buy
McGinnis Bradley F. +$29,150 1 1 buy
Greenland Adom Secretary +$13,700 1 1 buy
Burke Michael J. Jr. President +$7,145 1 1 buy

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2026-03-02 – 2026-03-16 5 5 +$216,832 2 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-03-16 Greenland Adom Secretary +$13,700 Transaction at $27.40, now +16.3%
2026-03-02 Burke Michael J. Jr. President +$7,145 Transaction at $28.58, now +11.5%
2026-03-12 Burrough Eric E +$137,500 Transaction at $27.50, now +15.9%
2026-03-09 McConnell Gregory A +$29,337 Transaction at $27.94, now +14.1%
2026-03-04 McGinnis Bradley F. +$29,150 Transaction at $29.15, now +9.3%
2026-02-17 McConnell Gregory A +$45,005.025 Transaction at $29.04, now +9.8%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for ChoiceOne Financial Services Inc (COFS) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for COFS on Trend Edge →