CFFI — C&F Financial Corporation

✨ Hidden Gem

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About C&F Financial Corporation

C&F Financial Corporation operates as a bank holding company for Citizens and Farmers Bank that provides banking services to individuals and businesses. It operates through three segments: Community Banking, Mortgage Banking, and Consumer Finance. The Community Banking segment offers various banking services, such as checking and savings deposit accounts; and business, real estate, development, mortgage, home equity, and installment loans. Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$74.03
Market Cap$238M
Float3.0M
Shares Outstanding3.3M
P/E (Forward)5.69
P/E (TTM)8.41
Price/Sales (TTM)1.80
vs. Analyst Target-54.1% to analyst PT
Profit Margin21.32%
Operating Margin (TTM)25.55%
Revenue (TTM)$132M
Earnings Growth (YoY)25.20%
Dividend Rate1.9%
Analyst Target Price$34.00

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $148M $22.1M $124M $33.4M
2021 $140M $28.7M $131M $42.8M
2022 $123M $29.2M $112M $41.3M
2023 $150M $23.6M $115M $33.0M
2024 $167M $19.8M $110M $28.0M
2025 $186M $26.8M $129M $33.1M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $46.8M $7.7M
Sep 2025 $46.6M $7.1M
Dec 2025 $47.7M $6.7M
Mar 2026 $47.7M $6.7M

Ownership & Float

Insider Ownership6.7%
Institutional Ownership41.2%
Short Float1.2%
% of All Funds Holding0.89%
Number of Funds Holding73

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$74.33Near-term / short-term trend
Weekly40-Week SMA$72.13Medium-term trend
Weekly80-Week SMA$70.71Cyclical trend (business cycle)
Weekly200-Week SMA$60.98Secular trend (multi-year)
Monthly10-Month SMA$71.95Near-term monthly trend
Monthly20-Month SMA$70.28Medium-term monthly trend
Monthly40-Month SMA$61.99Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$49.00 support 1.58x 21 months ago
$44.00 support 3.01x 22 months ago
$39.60 support 2.13x 23 months ago

Historical Earnings Reactions (110 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.13% 0.04% 52.73% 11.11% -22.08%
1 Day 0.85% 0.19% 57.27% 22.22% -6.64%
1 Week 1.24% 0.81% 53.64% 24.44% -12.21%
2 Weeks 1.24% 0.70% 54.55% 24.44% -12.81%
1 Month 2.19% 1.87% 56.88% 35.56% -24.00%

Next earnings: July 12, 2026 (46 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan-0.9%57.1%28
Feb-0.8%42.9%28
Mar-0.9%39.3%28
Apr0.5%53.6%28
May4.9%74.1%27
Jun-0.6%46.4%28
Jul2.8%60.7%28
Aug-0.4%46.4%28
Sep1.0%50.0%28
Oct1.3%60.7%28
Nov1.0%60.7%28
Dec1.1%57.1%28

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.09% 43.6% 1324
Tuesday -0.01% 41.4% 1448
Wednesday 0.09% 44.3% 1448
Thursday 0.09% 42.6% 1420
Friday -0.01% 41.4% 1414

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 41.2%

Insider Transactions — Smart Summary

Total insider ownership: 6.7%

12-Month Insider Activity Summary

Total Filings4
Net Value-$222,734.79
Net Shares Change-4,249
% of Float-0.1%
C-Suite Filings2
Clusters Detected0

Key Insiders

NameTitleNet ValueFilingsActivity
CHERRY THOMAS F PRESIDENT and CEO -$222,734.79 2 2 sell
Kelley Elizabeth R -$74,825 1 1 sell
PEAY D ANTHONY -$9,103.84 1 1 sell

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-03-02 CHERRY THOMAS F PRESIDENT and CEO -$137,179.79 Transaction at $75.53, now -2.0%
2026-05-13 Kelley Elizabeth R -$74,825 Transaction at $73.00, now +1.4%
2025-08-25 CHERRY THOMAS F PRESIDENT and CEO -$85,555 Transaction at $71.00, now +4.3%
2025-05-30 PEAY D ANTHONY -$9,103.84 Transaction at $66.94, now +10.6%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for C&F Financial Corporation (CFFI) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for CFFI on Trend Edge →