YUM — Yum! Brands Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About Yum! Brands Inc

Yum! Brands, Inc., together with its subsidiaries, develops, operates, and franchises traditional and non-traditional quick service restaurants in the United States, China, and internationally. The company operates in four segments: KFC Division, Taco Bell Division, Pizza Hut Division, and Habit Burger & Grill Division. It also operates restaurants under the KFC, Pizza Hut, Taco Bell, and Habit Burger & Grill brands, which specialize in chicken, … Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$151.95
Market Cap$43.34B
Float275.2M
Shares Outstanding275.6M
P/E (Forward)23.87
P/E (TTM)25.36
Price/Sales (TTM)5.11
vs. Analyst Target+14.9% to analyst PT
Profit Margin20.48%
Operating Margin (TTM)30.99%
Revenue (TTM)$8.49B
Earnings Growth (YoY)72.20%
Dividend Rate3.0%
Analyst Target Price$174.54 (29 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $5.65B $904M $2.69B $1.71B
2021 $6.58B $1.57B $3.17B $2.38B
2022 $6.84B $1.32B $3.31B $2.33B
2023 $7.08B $1.60B $3.50B $2.48B
2024 $7.55B $1.49B $3.58B $2.56B
2025 $8.21B $1.56B $3.79B $2.78B

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $1.93B $374M
Sep 2025 $1.98B $397M
Dec 2025 $2.51B $535M
Mar 2026 $2.06B $432M

Ownership & Float

Insider Ownership0.2%
Institutional Ownership90.0%
Short Float2.4%
% of All Funds Holding16.23%
Number of Funds Holding1,253

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$158.20Near-term / short-term trend
Weekly40-Week SMA$152.87Medium-term trend
Weekly80-Week SMA$147.95Cyclical trend (business cycle)
Weekly200-Week SMA$136.89Secular trend (multi-year)
Monthly10-Month SMA$153.24Near-term monthly trend
Monthly20-Month SMA$148.38Medium-term monthly trend
Monthly40-Month SMA$140.72Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$139.00 support 1.05x 5 months ago
$130.00 support 1.16x 14 months ago

Historical Earnings Reactions (115 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap -0.16% 0.00% 48.70% 8.21% -16.31%
1 Day -0.04% 0.07% 51.30% 14.83% -20.77%
1 Week -0.02% 0.87% 51.75% 22.86% -24.67%
2 Weeks 0.27% 0.08% 50.00% 13.52% -26.33%
1 Month 1.82% 2.92% 58.77% 21.39% -27.73%

Next earnings: May 6, 2026

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan-1.7%37.9%29
Feb3.1%65.5%29
Mar3.0%72.4%29
Apr4.9%79.3%29
May0.1%50.0%28
Jun-1.4%35.7%28
Jul0.4%67.9%28
Aug0.7%53.6%28
Sep-0.3%53.6%28
Oct1.6%48.3%29
Nov4.1%75.9%29
Dec0.2%41.4%29

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.02% 50.0% 1353
Tuesday 0.05% 49.7% 1478
Wednesday 0.08% 52.6% 1478
Thursday 0.12% 53.0% 1448
Friday 0.05% 51.7% 1443

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 90.0%

Insider Transactions — Smart Summary

Total insider ownership: 0.2%

12-Month Insider Activity Summary

Total Filings32
Net Value-$16.0M
Net Shares Change-22,855
% of Float-0.0%
C-Suite Filings29
Clusters Detected3

Key Insiders

NameTitleNet ValueFilingsActivity
Skeans Tracy L COO and CPO -$3.1M 2 4 sell
Powell Aaron CEO - Pizza Hut -$2.6M 2 3 sell
Mezvinsky Scott KFC Division CEO -$526,545.11 2 2 sell
GRADDICK WEIR MIRIAN M -$296,196.66 1 2 sell
Cornell Brian C -$291,219.386 1 2 sell
Burkhardt Erika Chief Legal Officer and Corp Sec -$189,590.78 1 2 sell
Nelson Thomas -$5.4 1 1 sell

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-08-07 – 2025-08-18 5 5 -$3.5M 3 C-suite
2025-11-05 – 2025-11-18 6 5 -$4.8M 5 C-suite
2026-02-06 – 2026-02-17 3 3 -$3.5M 3 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-02-17 Skeans Tracy L COO and CPO -$1.3M Transaction at $160.48, now -5.3%
2026-02-17 Mezvinsky Scott KFC Division CEO -$265,383.56 Transaction at $164.63, now -7.7%
2025-11-12 Powell Aaron CEO - Pizza Hut -$693,111.056 Transaction at $142.55, now +6.6%
2026-02-06 Powell Aaron CEO - Pizza Hut -$1.9M Transaction at $161.44, now -5.9%
2025-08-18 Skeans Tracy L COO and CPO -$1.8M Transaction at $121.56, now +25.0%
2025-11-05 Burkhardt Erika Chief Legal Officer and Corp Sec -$189,590.78 Transaction at $133.89, now +13.5%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Yum! Brands Inc (YUM) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for YUM on Trend Edge →