PLNT — Planet Fitness Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About Planet Fitness Inc

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment includes operations related to the franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$51.99
Market Cap$4.11B
Float73.9M
Shares Outstanding79.1M
P/E (Forward)15.72
P/E (TTM)18.70
Price/Sales (TTM)3.20
vs. Analyst Target+29.1% to analyst PT
Profit Margin17.77%
Operating Margin (TTM)32.51%
Revenue (TTM)$1.29B
Earnings Growth (YoY)30.20%
Dividend RateNone
Analyst Target Price$67.13 (20 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $407M -$15.0M $187M $121M
2021 $587M $42.8M $316M $196M
2022 $937M $99.4M $474M $374M
2023 $1.07B $138M $558M $444M
2024 $1.18B $172M $615M $507M
2025 $1.32B $219M $1.09B $570M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $341M $58.0M
Sep 2025 $330M $58.8M
Dec 2025 $376M $60.4M
Mar 2026 $337M $51.6M

Ownership & Float

Insider Ownership0.4%
Institutional Ownership116.4%
Short Float7.5%
% of All Funds Holding4.83%
Number of Funds Holding397

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$62.78Near-term / short-term trend
Weekly40-Week SMA$89.42Medium-term trend
Weekly80-Week SMA$95.74Cyclical trend (business cycle)
Weekly200-Week SMA$80.34Secular trend (multi-year)
Monthly10-Month SMA$88.60Near-term monthly trend
Monthly20-Month SMA$93.79Medium-term monthly trend
Monthly40-Month SMA$81.21Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$67.00 resistance 2.08x 0 months ago
$91.00 resistance 1.30x 2 months ago
$109.00 resistance 1.30x 3 months ago

Historical Earnings Reactions (44 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 1.42% 0.63% 61.36% 12.82% -10.03%
1 Day 1.74% 0.89% 56.82% 17.35% -6.84%
1 Week 2.36% 2.12% 63.64% 19.61% -16.05%
2 Weeks 3.03% 4.13% 61.36% 21.88% -29.78%
1 Month 3.18% 4.13% 60.47% 27.84% -37.88%

Next earnings: July 26, 2026 (58 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan-0.5%45.5%11
Feb-2.3%45.5%11
Mar-2.2%45.5%11
Apr3.3%54.5%11
May0.2%60.0%10
Jun3.1%60.0%10
Jul2.5%70.0%10
Aug2.2%60.0%10
Sep-5.0%36.4%11
Oct0.7%45.5%11
Nov14.6%81.8%11
Dec2.2%54.5%11

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.07% 47.7% 507
Tuesday 0.20% 52.0% 560
Wednesday 0.13% 50.2% 556
Thursday 0.03% 51.5% 546
Friday 0.11% 50.5% 546

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 116.4%

Insider Transactions — Smart Summary

Total insider ownership: 0.4%

12-Month Insider Activity Summary

Total Filings3
Net Value-$2.2M
Net Shares Change-13,670
% of Float-0.0%
C-Suite Filings2
Clusters Detected0

Key Insiders

NameTitleNet ValueFilingsActivity
Keating Colleen Chief Executive Officer -$2.2M 2 1 buy, 1 sell
RATHKE FRANCES G +$231,050 1 1 buy

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-05-14 Keating Colleen Chief Executive Officer +$247,700 Transaction at $49.54, now +4.9%
2026-05-11 RATHKE FRANCES G +$231,050 Transaction at $46.21, now +12.5%
2025-06-13 Keating Colleen Chief Executive Officer -$2.4M Transaction at $102.40, now -49.2%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Planet Fitness Inc (PLNT) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for PLNT on Trend Edge →