KR — Kroger Company

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates KR Bearish with a Setup Score of 37, net conviction 38, actionability 37. How the Setup Score works →

Total Setup Score37
Directional BiasBearish
Net Conviction38
Actionability37 (in range)

Key signals behind this score

About Kroger Company

The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and its multi-department stores provide apparel, home fashion and furnishings, outdoor … Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$58.51
Market Cap$34.50B
Float793.6M
Shares Outstanding612.6M
P/E (Forward)10.79
P/E (TTM)32.94
Price/Sales (TTM)0.24
vs. Analyst Target+20.5% to analyst PT
Profit Margin0.71%
Operating Margin (TTM)3.22%
Revenue (TTM)$148.65B
Earnings Growth (YoY)13.20%
Dividend Rate1.4%
Analyst Target Price$70.50 (25 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2021 $132.50B $2.58B $30.90B $7.29B
2022 $137.89B $1.66B $30.35B $6.05B
2023 $148.26B $2.24B $31.78B $7.02B
2024 $150.04B $2.16B $33.36B $7.03B
2025 $147.12B $2.67B $33.40B $7.64B
2026 $147.64B $1.02B $34.40B $5.76B

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jul 2025 $33.94B $609M
Oct 2025 $33.86B -$1.32B
Jan 2026 $34.73B $861M
Apr 2026 $46.12B $903M

Ownership & Float

Insider Ownership6.7%
Institutional Ownership82.7%
Short Float3.3%
% of All Funds Holding14.85%
Number of Funds Holding1,306

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$57.98Near-term / short-term trend
Weekly40-Week SMA$64.26Medium-term trend
Weekly80-Week SMA$66.25Cyclical trend (business cycle)
Weekly200-Week SMA$56.80Secular trend (multi-year)
Monthly10-Month SMA$63.52Near-term monthly trend
Monthly20-Month SMA$65.53Medium-term monthly trend
Monthly40-Month SMA$58.29Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$55.00 support 1.18x 0 months ago
$62.00 resistance 1.38x 1 months ago

Historical Earnings Reactions (109 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap -0.11% 0.00% 47.71% 3.00% -13.72%
1 Day -0.19% 0.04% 50.46% 6.97% -9.24%
1 Week 0.04% 0.40% 54.13% 11.85% -9.97%
2 Weeks -0.18% 0.31% 54.13% 12.48% -20.42%
1 Month 0.42% 0.69% 52.78% 20.58% -28.04%

Next earnings: September 10, 2026 (14 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan0.2%45.1%51
Feb2.5%70.6%51
Mar3.6%66.7%51
Apr0.6%56.9%51
May0.6%52.9%51
Jun2.6%62.7%51
Jul2.2%58.8%51
Aug0.1%54.0%50
Sep0.1%44.0%50
Oct-1.6%44.0%50
Nov2.7%60.0%50
Dec0.4%62.7%51

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.06% 46.2% 2397
Tuesday 0.07% 47.6% 2599
Wednesday 0.07% 47.1% 2600
Thursday 0.08% 48.4% 2550
Friday 0.13% 49.3% 2535

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 82.7%

Insider Transactions — Smart Summary

Total insider ownership: 6.7%

12-Month Insider Activity Summary

Total Filings2
Net Value-$3.2M
Net Shares Change-30,000
% of Float-0.0%
C-Suite Filings2
Clusters Detected0

Key Insiders

NameTitleNet ValueFilingsActivity
COSSET YAEL Executive Vice President -$1.8M 1 1 sell
Arreaga Gabriel Executive Vice President -$1.4M 1 1 sell

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-07-15 COSSET YAEL Executive Vice President -$1.8M Transaction at $58.80, now -0.5%
2026-06-26 Arreaga Gabriel Executive Vice President -$1.4M Transaction at $53.69, now +9.0%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Kroger Company (KR) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for KR on Trend Edge →