BFH — Bread Financial Holdings, Inc.

✨ Hidden Gem

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates BFH Bullish with a Setup Score of 48, net conviction 33, actionability 70. How the Setup Score works →

Total Setup Score48
Directional BiasBullish
Net Conviction33
Actionability70 (in range)

Key signals behind this score

About Bread Financial Holdings, Inc.

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$96.50
Market Cap$3.86B
Float39.8M
Shares Outstanding40.4M
P/E (Forward)8.50
P/E (TTM)7.66
Price/Sales (TTM)1.46
vs. Analyst Target+9.5% to analyst PT
Profit Margin21.22%
Operating Margin (TTM)33.99%
Revenue (TTM)$2.64B
Earnings Growth (YoY)49.30%
Dividend Rate0.9%
Analyst Target Price$105.63 (16 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $3.30B $214M $1.95B $549M
2021 $3.27B $801M $2.06B $1.17B
2022 $3.83B $223M $2.23B $915M
2023 $4.29B $718M $3.06B $1.08B
2024 $3.84B $277M $2.44B $1.43B
2025 $4.70B $518M $2.98B $694M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $1.15B $139M
Sep 2025 $1.18B $188M
Dec 2025 $1.17B $53.0M
Mar 2026 $1.21B $181M

Ownership & Float

Insider Ownership1.3%
Institutional Ownership112.0%
Short Float8.9%
% of All Funds Holding4.36%
Number of Funds Holding358

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$95.00Near-term / short-term trend
Weekly40-Week SMA$78.11Medium-term trend
Weekly80-Week SMA$67.18Cyclical trend (business cycle)
Weekly200-Week SMA$50.31Secular trend (multi-year)
Monthly10-Month SMA$80.14Near-term monthly trend
Monthly20-Month SMA$68.45Medium-term monthly trend
Monthly40-Month SMA$54.04Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$89.00 support 1.07x 0 months ago
$55.00 support 1.12x 8 months ago
$45.00 support 1.08x 23 months ago
$36.60 support 1.24x 25 months ago

Historical Earnings Reactions (99 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.55% 0.11% 57.58% 12.30% -7.27%
1 Day 1.02% 0.40% 54.55% 18.43% -11.00%
1 Week 1.56% 0.96% 58.59% 22.06% -15.48%
2 Weeks 1.97% 0.18% 50.51% 28.22% -25.21%
1 Month 2.36% 0.93% 55.10% 52.08% -33.77%

Next earnings: July 23, 2026 (10 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan0.0%52.0%25
Feb-0.6%44.0%25
Mar0.1%68.0%25
Apr5.4%60.0%25
May1.8%60.0%25
Jun2.0%64.0%25
Jul3.7%48.0%25
Aug-1.3%48.0%25
Sep-1.7%44.0%25
Oct0.8%60.0%25
Nov5.8%76.0%25
Dec1.5%60.0%25

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.11% 48.6% 1184
Tuesday 0.07% 49.3% 1293
Wednesday 0.19% 53.4% 1292
Thursday 0.11% 52.0% 1267
Friday 0.10% 52.6% 1262

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 112.0%

Insider Transactions — Smart Summary

Total insider ownership: 1.3%

12-Month Insider Activity Summary

Total Filings4
Net Value-$1.3M
Net Shares Change-22,962
% of Float-0.1%
C-Suite Filings1
Clusters Detected0

Key Insiders

NameTitleNet ValueFilingsActivity
Andretta Ralph J President and CEO -$1.3M 1 N/A
BALLOU ROGER H -$874,929.84 1 1 sell
Fawcett John J. +$123,786.984 2 2 buy

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-05-22 Fawcett John J. +$60,328.14 Transaction at $86.43, now +11.7%
2026-04-27 BALLOU ROGER H -$874,929.84 Transaction at $90.32, now +6.8%
2025-08-01 Fawcett John J. +$63,458.844 Transaction at $61.79, now +56.2%
2026-06-01 Andretta Ralph J President and CEO -$1.3M Transaction at $89.10, now +8.3%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Bread Financial Holdings, Inc. (BFH) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for BFH on Trend Edge →