UA — Under Armour Inc C

Founder-Led

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates UA Bearish with a Setup Score of 36, net conviction 21, actionability 62. How the Setup Score works →

Total Setup Score36
Directional BiasBearish
Net Conviction21
Actionability62 (in range)

Key signals behind this score

About Under Armour Inc C

Under Armour, Inc., together with its subsidiaries, engages designs, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$6.61
Market Cap$2.75B
Float302.0M
Shares Outstanding203.0M
P/E (Forward)57.47
Price/Sales (TTM)0.55
vs. Analyst Target+111.8% to analyst PT
Profit Margin-9.98%
Operating Margin (TTM)8.82%
Revenue (TTM)$4.97B
Earnings Growth (YoY)-98.90%
Dividend RateNone
Analyst Target Price$14.00

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2022 $5.90B $387M $2.65B $421M
2023 $5.86B $374M $2.60B $416M
2023 $5.70B $232M $2.63B N/A
2024 $5.69B $232M $2.63B $405M
2025 $5.17B -$201M $2.47B -$62.3M
2026 $4.97B -$496M $2.26B -$61.0M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $1.14B -$2.6M
Sep 2025 $1.34B -$18.8M
Dec 2025 $1.33B -$431M
Mar 2026 $1.17B -$43.4M

Ownership & Float

Insider Ownership9.9%
Institutional Ownership85.9%
Short Float8.3%
% of All Funds Holding3.39%
Number of Funds Holding279

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$5.87Near-term / short-term trend
Weekly40-Week SMA$5.58Medium-term trend
Weekly80-Week SMA$5.82Cyclical trend (business cycle)
Weekly200-Week SMA$6.86Secular trend (multi-year)
Monthly10-Month SMA$5.74Near-term monthly trend
Monthly20-Month SMA$5.95Medium-term monthly trend
Monthly40-Month SMA$6.64Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$5.00 support 1.44x 5 months ago

Historical Earnings Reactions (41 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.20% -0.17% 43.90% 5.83% -2.59%
1 Day -0.42% -0.74% 43.90% 7.15% -11.87%
1 Week -1.40% -2.09% 43.90% 17.80% -11.50%
2 Weeks -1.15% -0.52% 46.34% 19.97% -20.45%
1 Month -2.38% -2.57% 40.00% 26.75% -44.91%

Next earnings: August 14, 2026 (32 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan1.1%50.0%10
Feb0.8%50.0%10
Mar-9.2%10.0%10
Apr1.5%54.5%11
May-4.9%27.3%11
Jun3.1%72.7%11
Jul-0.9%40.0%10
Aug-5.2%30.0%10
Sep-1.6%40.0%10
Oct-1.4%60.0%10
Nov9.7%70.0%10
Dec-1.1%60.0%10

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.12% 47.6% 483
Tuesday 0.05% 50.0% 532
Wednesday 0.03% 47.3% 529
Thursday -0.04% 45.9% 521
Friday -0.03% 49.3% 519

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 85.9%

Insider Transactions — Smart Summary

Total insider ownership: 9.9%

Founder-led management: Kevin Plank (President and Chief Executive Officer)

12-Month Insider Activity Summary

Total Filings9
Net Value+$9,999.846
Net Shares Change41,593,194
% of Float13.8%
C-Suite Filings1
Clusters Detected1

Key Insiders

NameTitleNet ValueFilingsActivity
WATSA V PREM ET AL +$210M 5 5 buy
El-Erian Mohamed +$519,960 1 1 buy
Fitzpatrick Dawn N. +$493,000 1 1 buy
Sweeney Robert John +$488,200 1 1 buy
Aumen Eric J Chief Accounting Officer +$9,999.846 1 1 buy

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-08-14 – 2025-08-21 4 4 +$1.5M 1 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-05-14 WATSA V PREM ET AL +$5.9M Transaction at $4.98, now +32.7%
2026-01-21 WATSA V PREM ET AL +$49.7M Transaction at $5.77, now +14.5%
2026-01-29 WATSA V PREM ET AL +$16.4M Transaction at $6.23, now +6.2%
2025-08-14 Aumen Eric J Chief Accounting Officer +$9,999.846 Transaction at $4.89, now +35.2%
2026-01-02 WATSA V PREM ET AL +$67.4M Transaction at $5.12, now +29.2%
2025-12-29 WATSA V PREM ET AL +$71.0M Transaction at $4.53, now +46.1%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Under Armour Inc C (UA) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for UA on Trend Edge →