PRU — Prudential Financial, Inc.

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates PRU Bullish with a Setup Score of 0, net conviction 28, actionability 0. How the Setup Score works →

Total Setup Score0
Directional BiasBullish
Net Conviction28
Actionability0 (extended)

Key signals behind this score

About Prudential Financial, Inc.

Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternat… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$115.37
Market Cap$39.94B
Float345.9M
Shares Outstanding347.3M
P/E (Forward)11.03
P/E (TTM)11.84
Price/Sales (TTM)0.63
vs. Analyst Target-12.1% to analyst PT
Profit Margin5.48%
Operating Margin (TTM)4.72%
Revenue (TTM)$63.29B
Earnings Growth (YoY)-14.30%
Dividend Rate5.6%
Analyst Target Price$101.40 (18 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $57.03B -$374M $15.21B $134M
2021 $71.15B $8.87B $28.28B $11.04B
2022 $56.99B -$1.65B $11.89B -$1.77B
2023 $54.27B $2.49B $17.55B $3.00B
2024 $70.67B $2.73B $17.52B $3.59B
2025 $60.77B $3.58B $25.55B $4.91B

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $13.80B $533M
Sep 2025 $17.95B $1.43B
Dec 2025 $15.68B $905M
Mar 2026 $15.53B $597M

Ownership & Float

Insider Ownership0.2%
Institutional Ownership64.6%
Short Float3.7%
% of All Funds Holding15.39%
Number of Funds Holding1,265

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$106.37Near-term / short-term trend
Weekly40-Week SMA$104.80Medium-term trend
Weekly80-Week SMA$106.09Cyclical trend (business cycle)
Weekly200-Week SMA$104.72Secular trend (multi-year)
Monthly10-Month SMA$105.44Near-term monthly trend
Monthly20-Month SMA$107.57Medium-term monthly trend
Monthly40-Month SMA$107.08Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$100.00 support 1.00x 0 months ago

Historical Earnings Reactions (98 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap -0.41% -0.10% 45.92% 6.49% -6.42%
1 Day -0.07% -0.32% 46.94% 20.52% -10.09%
1 Week 0.54% 0.52% 54.08% 25.58% -15.08%
2 Weeks 0.21% 0.95% 60.20% 18.34% -29.73%
1 Month 0.19% 0.88% 54.08% 27.20% -46.85%

Next earnings: July 29, 2026 (18 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan-0.3%64.0%25
Feb-1.9%56.0%25
Mar0.0%48.0%25
Apr4.4%68.0%25
May1.5%60.0%25
Jun-0.2%52.0%25
Jul3.2%70.8%24
Aug-1.6%41.7%24
Sep0.4%50.0%24
Oct0.1%70.8%24
Nov2.1%66.7%24
Dec3.2%62.5%24

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.04% 49.4% 1159
Tuesday 0.14% 51.8% 1268
Wednesday 0.12% 52.1% 1268
Thursday -0.04% 53.0% 1243
Friday 0.10% 50.5% 1238

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 64.6%

Insider Transactions — Smart Summary

Total insider ownership: 0.2%

12-Month Insider Activity Summary

Total Filings10
Net Value-$7.8M
Net Shares Change-71,987
% of Float-0.0%
C-Suite Filings6
Clusters Detected2

Key Insiders

NameTitleNet ValueFilingsActivity
Lowrey Charles F Chairman of the Board -$5.2M 1 1 sell
KAPPLER ANN M EVP and General Counsel -$1.8M 2 2 sell
SCHMIDT TIMOTHY L Senior Vice President -$861,520 1 1 sell
POON CHRISTINE A -$181,053.7 1 1 sell
CASELLAS GILBERT F -$181,053.7 1 1 sell
Chappuis Jacques Executive Vice President +$100,970 1 1 buy
Feeney Caroline Executive Vice President -$44,931.85 1 1 sell
Wolk Joseph J +$42,128 1 1 buy

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2026-02-09 – 2026-02-18 3 3 +$168,840.5 1 C-suite
2026-05-14 – 2026-05-18 3 3 -$1.8M 1 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-05-18 KAPPLER ANN M EVP and General Counsel -$1.4M Transaction at $103.25, now +11.7%
2026-02-09 Chappuis Jacques Executive Vice President +$100,970 Transaction at $100.97, now +14.3%
2026-05-14 POON CHRISTINE A -$181,053.7 Transaction at $102.58, now +12.5%
2026-05-14 CASELLAS GILBERT F -$181,053.7 Transaction at $102.58, now +12.5%
2026-02-18 Stoddard Thomas D +$25,742.5 Transaction at $102.97, now +12.0%
2026-02-12 Wolk Joseph J +$42,128 Transaction at $105.32, now +9.5%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Prudential Financial, Inc. (PRU) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for PRU on Trend Edge →