VITL — Vital Farms Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About Vital Farms Inc

Vital Farms, Inc., a food company, packages, markets, and distributes shell eggs, butter, and other products in the United States. The company produces products sourced from animals raised on family farms, including shell eggs, stick butter, hard-boiled eggs, and liquid whole eggs under the Vital Farms brand and other trade names. It offers its products through third parties and direct to retailers, and commercial and non-commercial foodservice o… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$10.19
Market Cap$404M
Float34.7M
Shares Outstanding42.8M
P/E (Forward)208.33
P/E (TTM)9.07
Price/Sales (TTM)0.52
vs. Analyst Target+22.7% to analyst PT
Profit Margin6.10%
Operating Margin (TTM)-1.25%
Revenue (TTM)$784M
Earnings Growth (YoY)51.30%
Dividend RateNone
Analyst Target Price$12.50 (12 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $214M $8.8M $74.5M $14.7M
2021 $261M $2.4M $82.9M $3.9M
2022 $362M $1.3M $109M $8.4M
2023 $472M $25.6M $162M $40.9M
2024 $606M $53.4M $230M $81.6M
2025 $759M $66.3M $286M $107M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $185M $16.6M
Sep 2025 $199M $16.4M
Dec 2025 $214M $16.3M
Mar 2026 $187M -$1.5M

Ownership & Float

Insider Ownership18.3%
Institutional Ownership111.8%
Short Float40.7%
% of All Funds Holding3.01%
Number of Funds Holding247

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$11.56Near-term / short-term trend
Weekly40-Week SMA$27.88Medium-term trend
Weekly80-Week SMA$32.18Cyclical trend (business cycle)
Weekly200-Week SMA$24.80Secular trend (multi-year)
Monthly10-Month SMA$27.72Near-term monthly trend
Monthly20-Month SMA$31.60Medium-term monthly trend
Monthly40-Month SMA$26.29Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$13.60 resistance 2.00x 0 months ago
$20.50 resistance 1.83x 1 months ago
$28.40 resistance 1.54x 2 months ago
$39.40 resistance 1.21x 6 months ago
$50.00 resistance 1.11x 7 months ago

Historical Earnings Reactions (24 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.45% 0.72% 54.17% 7.17% -4.69%
1 Day -2.26% -3.19% 41.67% 7.53% -14.89%
1 Week -1.70% -1.44% 41.67% 11.53% -22.70%
2 Weeks -0.30% 0.98% 58.33% 20.13% -22.16%
1 Month -0.50% 0.45% 52.17% 52.57% -36.14%

Next earnings: July 26, 2026 (58 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

Insufficient historical data for monthly seasonality analysis (requires 7+ years of data).

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.14% 50.0% 272
Tuesday -0.07% 49.5% 303
Wednesday -0.18% 46.3% 300
Thursday 0.12% 47.6% 292
Friday 0.12% 50.5% 293

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 111.8%

Insider Transactions — Smart Summary

Total insider ownership: 18.3%

12-Month Insider Activity Summary

Total Filings49
Net Value-$31.6M
Net Shares Change-676,727
% of Float-1.9%
C-Suite Filings34
Clusters Detected3

Key Insiders

NameTitleNet ValueFilingsActivity
Holland Joseph Michael Chief Supply Chain Officer +$199,744 2 2 buy
Flanagan Glenda J +$101,626 2 2 buy
Cyr William B. +$51,120 1 1 buy
Coon Stephanie Chief Strategy Officer +$49,635.9 1 1 buy
Pappas Peter Nicholas CSO and President, Eggs +$29,785 1 1 buy
Kennedy Kelly J. +$21,000 1 1 buy
Van Hoven Reena Chauhan Chief People Officer +$19,998.64 1 1 buy
McKeon Kathryn CMO and GM, Butter +$5,001.12 1 1 buy

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-08-11 – 2025-08-25 12 9 -$5.2M 10 C-suite
2026-03-04 – 2026-03-13 4 3 -$520,975
2026-05-15 – 2026-05-21 15 11 +$644,797.04 6 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-05-21 Holland Joseph Michael Chief Supply Chain Officer +$99,872 Transaction at $8.00, now +27.4%
2026-05-19 Coon Stephanie Chief Strategy Officer +$49,635.9 Transaction at $8.42, now +21.0%
2026-05-18 Holland Joseph Michael Chief Supply Chain Officer +$99,872 Transaction at $8.00, now +27.4%
2026-05-21 Van Hoven Reena Chauhan Chief People Officer +$19,998.64 Transaction at $8.92, now +14.2%
2026-05-18 Pappas Peter Nicholas CSO and President, Eggs +$29,785 Transaction at $8.51, now +19.7%
2026-05-18 McKeon Kathryn CMO and GM, Butter +$5,001.12 Transaction at $8.28, now +23.1%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Vital Farms Inc (VITL) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for VITL on Trend Edge →