SON — Sonoco Products Company

Founder-Led

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates SON Bullish with a Setup Score of 0, net conviction 34, actionability 0. How the Setup Score works →

Total Setup Score0
Directional BiasBullish
Net Conviction34
Actionability0 (in range)

Key signals behind this score

About Sonoco Products Company

Sonoco Products Company, together with its subsidiaries, designs, develops, manufactures, and sells various engineered and sustainable packaging products in the United States, Europe, Canada, the Asia Pacific, and internationally. The company operates in two segments, Consumer Packaging and Industrial Paper Packaging. The Consumer Packaging segment offers round and shaped rigid paper, steel, and plastic containers, as well as metal and peelable m… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$57.49
Market Cap$5.77B
Float97.7M
Shares Outstanding98.9M
P/E (Forward)10.42
P/E (TTM)8.95
Price/Sales (TTM)0.77
vs. Analyst Target+11.1% to analyst PT
Profit Margin8.41%
Operating Margin (TTM)10.01%
Revenue (TTM)$7.46B
Earnings Growth (YoY)-78.80%
Dividend Rate2.2%
Analyst Target Price$63.89 (10 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $5.24B $207M $1.05B $592M
2021 $5.59B -$85.5M $1.06B $148M
2022 $5.86B $466M $1.23B $870M
2023 $5.44B $475M $1.20B $965M
2024 $5.31B $164M $1.14B $611M
2025 $7.52B $396M $1.57B $1.53B

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Sep 2025 $2.13B $123M
Dec 2025 $1.77B $351M
Mar 2026 $1.68B $67.6M
Jun 2026 $1.89B $105M

Ownership & Float

Insider Ownership1.0%
Institutional Ownership101.4%
Short Float11.8%
% of All Funds Holding5.73%
Number of Funds Holding504

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$57.28Near-term / short-term trend
Weekly40-Week SMA$51.53Medium-term trend
Weekly80-Week SMA$48.14Cyclical trend (business cycle)
Weekly200-Week SMA$52.84Secular trend (multi-year)
Monthly10-Month SMA$51.32Near-term monthly trend
Monthly20-Month SMA$48.10Medium-term monthly trend
Monthly40-Month SMA$51.80Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$49.00 support 1.14x 1 months ago
$48.00 support 1.07x 5 months ago
$61.00 resistance 1.80x 25 months ago

Historical Earnings Reactions (124 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap -0.02% 0.00% 48.39% 5.41% -7.03%
1 Day -0.17% -0.11% 45.16% 6.55% -16.22%
1 Week -0.64% -0.60% 42.74% 12.59% -13.45%
2 Weeks -0.33% -0.60% 44.35% 11.67% -13.66%
1 Month -0.35% -0.55% 45.53% 19.04% -28.12%

Next earnings: October 29, 2026 (65 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan0.9%52.2%46
Feb1.8%60.9%46
Mar1.8%58.7%46
Apr1.9%59.6%47
May0.4%46.8%47
Jun0.8%53.2%47
Jul1.1%55.3%47
Aug-0.8%45.7%46
Sep-1.6%45.7%46
Oct0.5%52.2%46
Nov1.3%58.7%46
Dec2.6%65.2%46

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.06% 43.4% 2212
Tuesday 0.06% 45.5% 2401
Wednesday 0.07% 46.6% 2399
Thursday 0.05% 45.2% 2353
Friday 0.10% 47.0% 2337

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 101.4%

Insider Transactions — Smart Summary

Total insider ownership: 1.0%

Founder-led management: Howard Coker (President and Chief Executive Officer)

12-Month Insider Activity Summary

Total Filings9
Net Value+$1.6M
Net Shares Change37,022
% of Float0.0%
C-Suite Filings8
Clusters Detected2

Key Insiders

NameTitleNet ValueFilingsActivity
Joachimczyk Paul CFO +$1.2M 2 2 buy
Harrell James A. III Pres. Global Ind. Paper Pkg. +$338,217.36 2 1 buy, 1 sell
Coker R. Howard President & CEO +$249,446.016 1 1 buy
Haley John R +$99,914.22 1 1 buy
Haynes Ernest D III Pres. Consumer Pkg Americas -$89,152.59 1 1 sell
Wood Adam VP Paper Products Europe -$39,402.1 1 1 sell
Florence John M Gnl Council, Secy, VP -$27,989.94 1 1 sell

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2026-02-20 – 2026-02-27 3 3 -$130,520.55 3 C-suite
2026-07-29 – 2026-08-07 3 3 +$561,639.295 3 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-07-29 Harrell James A. III Pres. Global Ind. Paper Pkg. +$340,183.22 Transaction at $50.37, now +14.1%
2026-08-07 Coker R. Howard President & CEO +$249,446.016 Transaction at $57.41, now +0.1%
2026-07-31 Florence John M Gnl Council, Secy, VP -$27,989.94 Transaction at $57.19, now +0.5%
2026-04-24 Joachimczyk Paul CFO +$399,998.314 Transaction at $49.64, now +15.8%
2025-10-30 Joachimczyk Paul CFO +$809,745.9 Transaction at $39.50, now +45.5%
2026-02-27 Haynes Ernest D III Pres. Consumer Pkg Americas -$89,152.59 Transaction at $56.39, now +2.0%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Sonoco Products Company (SON) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for SON on Trend Edge →