SON — Sonoco Products Company

Founder-Led

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About Sonoco Products Company

Sonoco Products Company, together with its subsidiaries, designs, develops, manufactures, and sells various engineered and sustainable packaging products in the United States, Europe, Canada, the Asia Pacific, and internationally. The company operates in two segments, Consumer Packaging and Industrial Paper Packaging. The Consumer Packaging segment offers round and shaped rigid paper, steel, and plastic containers, as well as metal and peelable m… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$49.71
Market Cap$4.81B
Float97.7M
Shares Outstanding98.9M
P/E (Forward)8.73
P/E (TTM)7.97
Price/Sales (TTM)0.64
vs. Analyst Target+22.5% to analyst PT
Profit Margin13.58%
Operating Margin (TTM)8.72%
Revenue (TTM)$7.49B
Earnings Growth (YoY)23.60%
Dividend Rate2.1%
Analyst Target Price$60.89 (10 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $5.24B $207M $1.05B $592M
2021 $5.59B -$85.5M $1.06B $148M
2022 $5.86B $466M $1.23B $870M
2023 $5.44B $475M $1.20B $965M
2024 $5.31B $164M $1.14B $611M
2025 $7.52B $396M $1.57B $1.53B

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $1.91B $493M
Sep 2025 $2.13B $123M
Dec 2025 $1.77B $351M
Mar 2026 $1.68B $67.6M

Ownership & Float

Insider Ownership1.0%
Institutional Ownership90.7%
Short Float6.2%
% of All Funds Holding5.57%
Number of Funds Holding458

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$51.77Near-term / short-term trend
Weekly40-Week SMA$47.47Medium-term trend
Weekly80-Week SMA$47.10Cyclical trend (business cycle)
Weekly200-Week SMA$53.24Secular trend (multi-year)
Monthly10-Month SMA$47.49Near-term monthly trend
Monthly20-Month SMA$47.30Medium-term monthly trend
Monthly40-Month SMA$52.09Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$54.00 resistance 1.36x 0 months ago
$48.00 support 1.07x 2 months ago
$61.00 resistance 1.80x 22 months ago

Historical Earnings Reactions (123 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap -0.05% 0.00% 47.97% 5.41% -7.03%
1 Day -0.19% -0.14% 44.72% 6.55% -16.22%
1 Week -0.67% -0.68% 42.28% 12.59% -13.45%
2 Weeks -0.36% -0.63% 43.90% 11.67% -13.66%
1 Month -0.25% -0.53% 45.90% 19.04% -28.12%

Next earnings: July 10, 2026 (44 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan0.9%52.2%46
Feb1.8%60.9%46
Mar1.8%58.7%46
Apr1.9%59.6%47
May0.4%47.8%46
Jun0.5%52.2%46
Jul1.1%54.3%46
Aug-0.8%45.7%46
Sep-1.6%45.7%46
Oct0.5%52.2%46
Nov1.3%58.7%46
Dec2.6%65.2%46

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.05% 43.5% 2200
Tuesday 0.05% 45.4% 2388
Wednesday 0.07% 46.6% 2386
Thursday 0.05% 45.0% 2340
Friday 0.10% 46.9% 2326

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 90.7%

Insider Transactions — Smart Summary

Total insider ownership: 1.0%

Founder-led management: Howard Coker (President and Chief Executive Officer)

12-Month Insider Activity Summary

Total Filings7
Net Value+$1.4M
Net Shares Change37,022
% of Float0.0%
C-Suite Filings6
Clusters Detected1

Key Insiders

NameTitleNet ValueFilingsActivity
Joachimczyk Paul CFO +$1.2M 2 2 buy
Harrell James A. III Pres. Global Ind. Paper Pkg. +$338,217.36 2 1 buy, 1 sell
Haley John R +$99,914.22 1 1 buy
Haynes Ernest D III Pres. Consumer Pkg Americas -$89,152.59 1 1 sell
Wood Adam VP Paper Products Europe -$39,402.1 1 1 sell

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2026-02-20 – 2026-02-27 3 3 -$130,520.55 3 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-04-29 Harrell James A. III Pres. Global Ind. Paper Pkg. +$340,183.22 Transaction at $50.37, now -1.3%
2026-04-24 Joachimczyk Paul CFO +$399,998.314 Transaction at $49.64, now +0.1%
2026-02-27 Haynes Ernest D III Pres. Consumer Pkg Americas -$89,152.59 Transaction at $56.39, now -11.8%
2025-10-30 Joachimczyk Paul CFO +$809,745.9 Transaction at $39.50, now +25.8%
2026-02-24 Wood Adam VP Paper Products Europe -$39,402.1 Transaction at $56.45, now -11.9%
2026-02-20 Harrell James A. III Pres. Global Ind. Paper Pkg. -$1,965.86 Transaction at $52.08, now -4.5%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Sonoco Products Company (SON) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for SON on Trend Edge →