RGR — Sturm Ruger & Company Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About Sturm Ruger & Company Inc

Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates in two segments, Firearms and Castings. The company offers single-shot, autoloading, bolt-action, and modern sporting rifles; rimfire and centerfire autoloading pistols; single-action and double-action revolvers; over-under shotguns; and firearms accessories and replacement pa… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$38.77
Market Cap$628M
Float14.0M
Shares Outstanding15.9M
P/E (Forward)8.61
Price/Sales (TTM)1.14
vs. Analyst Target+21.2% to analyst PT
Profit Margin-2.18%
Operating Margin (TTM)1.59%
Revenue (TTM)$552M
Earnings Growth (YoY)-98.30%
Dividend Rate0.4%
Analyst Target Price$47.00 (1 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $569M $90.4M $191M $149M
2021 $731M $156M $280M $233M
2022 $596M $88.3M $180M $134M
2023 $544M $48.2M $134M $81.4M
2024 $536M $30.6M $114M $59.9M
2025 $546M -$4.4M $89.6M $11.3M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $132M -$17.2M
Sep 2025 $127M $1.6M
Dec 2025 $151M $3.5M
Mar 2026 $141M $128,000

Ownership & Float

Insider Ownership15.3%
Institutional Ownership64.1%
Short Float4.1%
% of All Funds Holding2.10%
Number of Funds Holding173

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$40.62Near-term / short-term trend
Weekly40-Week SMA$38.28Medium-term trend
Weekly80-Week SMA$37.39Cyclical trend (business cycle)
Weekly200-Week SMA$44.44Secular trend (multi-year)
Monthly10-Month SMA$38.41Near-term monthly trend
Monthly20-Month SMA$37.68Medium-term monthly trend
Monthly40-Month SMA$42.70Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$30.00 support 2.05x 5 months ago

Historical Earnings Reactions (130 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap -0.38% 0.00% 41.54% 10.98% -13.74%
1 Day -0.84% -0.19% 46.92% 18.99% -37.72%
1 Week -0.73% 0.25% 50.77% 21.15% -49.94%
2 Weeks -1.18% -0.70% 44.62% 30.51% -53.92%
1 Month 0.31% -0.31% 49.61% 54.87% -41.93%

Next earnings: July 29, 2026 (50 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan3.7%62.7%51
Feb2.7%58.8%51
Mar2.6%52.9%51
Apr3.2%62.7%51
May2.5%49.0%51
Jun1.6%58.0%50
Jul2.3%52.0%50
Aug-0.7%48.0%50
Sep-1.0%36.0%50
Oct-2.3%42.0%50
Nov-0.8%44.0%50
Dec0.4%43.1%51

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.00% 38.8% 2385
Tuesday 0.10% 39.6% 2587
Wednesday 0.11% 40.1% 2588
Thursday 0.00% 40.5% 2538
Friday 0.10% 39.8% 2525

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 64.1%

Insider Transactions — Smart Summary

Total insider ownership: 15.3%

12-Month Insider Activity Summary

Total Filings12
Net Value+$58,725
Net Shares Change-11,083
% of Float-0.1%
C-Suite Filings6
Clusters Detected2

Key Insiders

NameTitleNet ValueFilingsActivity
Killoy Christopher John -$400,018 1 N/A
WIDMAN PHILLIP +$190,000 1 1 buy
Seyfert Todd William President and CEO +$58,725 1 1 buy
Pettet Bruce T. +$56,440 2 2 buy
Wilson Michael W VP of New Product Development +N/A 1 1 sell
Werkmeister Robert J Jr VP of Marketing +N/A 1 1 sell
Leska Shawn Christopher Vice President, Sales +N/A 1 1 sell
DINEEN THOMAS ANTHONY Treasurer and CFO +N/A 1 1 sell

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2026-03-04 – 2026-03-04 5 5 +N/A 5 C-suite
2026-05-13 – 2026-05-21 3 3 +$288,615 1 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-05-21 Seyfert Todd William President and CEO +$58,725 Transaction at $39.15, now -1.0%
2026-05-15 Pettet Bruce T. +$39,890 Transaction at $39.89, now -2.8%
2026-05-13 WIDMAN PHILLIP +$190,000 Transaction at $38.00, now +2.0%
2026-03-04 Wilson Michael W VP of New Product Development +N/A Transaction at $37.44, now +3.6%
2026-03-04 Werkmeister Robert J Jr VP of Marketing +N/A Transaction at $37.44, now +3.6%
2026-03-04 Leska Shawn Christopher Vice President, Sales +N/A Transaction at $37.44, now +3.6%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Sturm Ruger & Company Inc (RGR) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for RGR on Trend Edge →