RGR — Sturm Ruger & Company Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates RGR Bullish with a Setup Score of 25, net conviction 23, actionability 28. How the Setup Score works →

Total Setup Score25
Directional BiasBullish
Net Conviction23
Actionability28 (in range)

Key signals behind this score

About Sturm Ruger & Company Inc

Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates in two segments, Firearms and Castings. The company offers single-shot, autoloading, bolt-action, and modern sporting rifles; rimfire and centerfire autoloading pistols; single-action and double-action revolvers; over-under shotguns; and firearms accessories and replacement pa… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$46.31
Market Cap$760M
Float14.0M
Shares Outstanding16.0M
P/E (Forward)8.61
P/E (TTM)63.44
Price/Sales (TTM)1.32
vs. Analyst Target-7.1% to analyst PT
Profit Margin2.11%
Operating Margin (TTM)5.29%
Revenue (TTM)$577M
Earnings Growth (YoY)-98.30%
Dividend Rate0.8%
Analyst Target Price$43.00 (2 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $569M $90.4M $191M $149M
2021 $731M $156M $280M $233M
2022 $596M $88.3M $180M $134M
2023 $544M $48.2M $134M $81.4M
2024 $536M $30.6M $114M $59.9M
2025 $546M -$4.4M $89.6M $15.8M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Sep 2025 $127M $1.6M
Dec 2025 $151M $3.5M
Mar 2026 $141M $128,000
Jun 2026 $158M $7.0M

Ownership & Float

Insider Ownership30.3%
Institutional Ownership62.6%
Short Float7.0%
% of All Funds Holding1.97%
Number of Funds Holding173

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$42.00Near-term / short-term trend
Weekly40-Week SMA$39.80Medium-term trend
Weekly80-Week SMA$38.12Cyclical trend (business cycle)
Weekly200-Week SMA$42.96Secular trend (multi-year)
Monthly10-Month SMA$39.85Near-term monthly trend
Monthly20-Month SMA$38.40Medium-term monthly trend
Monthly40-Month SMA$41.29Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$43.00 support 2.91x 0 months ago
$37.70 support 1.12x 0 months ago
$30.00 support 2.05x 9 months ago

Historical Earnings Reactions (131 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap -0.33% 0.00% 41.98% 10.98% -13.74%
1 Day -0.80% -0.09% 47.33% 18.99% -37.72%
1 Week -0.73% 0.14% 51.15% 21.15% -49.94%
2 Weeks -1.17% -0.69% 44.27% 30.51% -53.92%
1 Month 0.28% -0.31% 49.62% 54.87% -41.93%

Next earnings: November 4, 2026 (6 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan3.7%62.7%51
Feb2.7%58.8%51
Mar2.6%52.9%51
Apr3.2%62.7%51
May2.5%49.0%51
Jun1.5%56.9%51
Jul2.2%51.0%51
Aug-0.7%49.0%51
Sep-0.7%37.3%51
Oct-2.3%42.0%50
Nov-0.8%44.0%50
Dec0.4%43.1%51

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.00% 39.0% 2405
Tuesday 0.10% 39.6% 2608
Wednesday 0.10% 40.1% 2609
Thursday 0.00% 40.6% 2559
Friday 0.10% 39.9% 2544

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 62.6%

Insider Transactions — Smart Summary

Total insider ownership: 30.3%

12-Month Insider Activity Summary

Total Filings11
Net Value+$9,555
Net Shares Change5,800
% of Float0.0%
C-Suite Filings8
Clusters Detected2

Key Insiders

NameTitleNet ValueFilingsActivity
WIDMAN PHILLIP +$190,000 1 1 buy
Seyfert Todd William President & CEO +$58,725 1 1 buy
Wilson Michael W VP of New Product Development -$49,170 3 1 sell
Pettet Bruce T. +$39,890 1 1 buy
Werkmeister Robert J Jr VP of Marketing +N/A 1 1 sell
Leska Shawn Christopher Vice President, Sales +N/A 1 1 sell
DINEEN THOMAS ANTHONY Treasurer and CFO +N/A 1 1 sell
Colbert Sarah F VP, Gen Counsel, & Corp Secy +N/A 1 1 sell

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2026-03-04 – 2026-03-04 5 5 +N/A 5 C-suite
2026-05-13 – 2026-05-21 3 3 +$288,615 1 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-05-21 Seyfert Todd William President & CEO +$58,725 Transaction at $39.15, now +18.3%
2026-05-15 Pettet Bruce T. +$39,890 Transaction at $39.89, now +16.1%
2026-05-13 WIDMAN PHILLIP +$190,000 Transaction at $38.00, now +21.9%
2026-03-04 Wilson Michael W VP of New Product Development +N/A Transaction at $37.44, now +23.7%
2026-03-04 Werkmeister Robert J Jr VP of Marketing +N/A Transaction at $37.44, now +23.7%
2026-03-04 Leska Shawn Christopher Vice President, Sales +N/A Transaction at $37.44, now +23.7%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Sturm Ruger & Company Inc (RGR) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for RGR on Trend Edge →