HRI — Herc Holdings Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates HRI Bullish with a Setup Score of 38, net conviction 30, actionability 47. How the Setup Score works →

Total Setup Score38
Directional BiasBullish
Net Conviction30
Actionability47 (in range)

Key signals behind this score

About Herc Holdings Inc

Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company offers ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio an… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$148.91
Market Cap$4.84B
Float29.0M
Shares Outstanding33.4M
P/E (Forward)17.04
Price/Sales (TTM)1.04
vs. Analyst Target+14.9% to analyst PT
Profit Margin-0.11%
Operating Margin (TTM)9.39%
Revenue (TTM)$4.65B
Earnings Growth (YoY)-79.00%
Dividend Rate2.8%
Analyst Target Price$171.08 (10 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $1.78B $73.7M $527M $269M
2021 $2.07B $224M $756M $446M
2022 $2.74B $330M $1.06B $654M
2023 $3.28B $347M $1.22B $775M
2024 $3.57B $211M $1.35B $870M
2025 $4.38B $1.0M $1.23B $1.50B

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $1.00B -$35.0M
Sep 2025 $1.30B $30.0M
Dec 2025 $1.21B $24.0M
Mar 2026 $1.14B -$24.0M

Ownership & Float

Insider Ownership2.2%
Institutional Ownership105.0%
Short Float6.4%
% of All Funds Holding3.32%
Number of Funds Holding273

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$140.53Near-term / short-term trend
Weekly40-Week SMA$137.07Medium-term trend
Weekly80-Week SMA$138.80Cyclical trend (business cycle)
Weekly200-Week SMA$139.74Secular trend (multi-year)
Monthly10-Month SMA$135.95Near-term monthly trend
Monthly20-Month SMA$138.00Medium-term monthly trend
Monthly40-Month SMA$141.48Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$92.00 support 1.19x 2 months ago
$196.00 resistance 1.76x 16 months ago
$232.00 resistance 1.12x 18 months ago

Historical Earnings Reactions (50 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.23% 0.14% 52.00% 5.53% -4.73%
1 Day 0.24% 0.08% 50.00% 15.67% -10.49%
1 Week -0.26% -0.80% 44.00% 24.95% -21.73%
2 Weeks 1.02% 1.54% 58.00% 30.60% -36.47%
1 Month 2.13% 4.25% 57.14% 40.89% -45.34%

Next earnings: August 4, 2026 (23 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan1.4%50.0%20
Feb-0.2%50.0%20
Mar-0.8%55.0%20
Apr5.9%55.0%20
May-1.9%65.0%20
Jun2.6%50.0%20
Jul3.8%57.9%19
Aug-0.3%42.1%19
Sep-0.5%36.8%19
Oct2.2%47.4%19
Nov4.5%68.4%19
Dec5.2%75.0%20

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.11% 48.1% 926
Tuesday 0.13% 50.1% 1014
Wednesday 0.15% 50.1% 1013
Thursday 0.25% 55.1% 993
Friday 0.03% 50.2% 989

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 105.0%

Insider Transactions — Smart Summary

Total insider ownership: 2.2%

12-Month Insider Activity Summary

Total Filings1
Net Value+N/A
Net Shares Change3,000
% of Float0.0%
C-Suite Filings0
Clusters Detected0

Key Insiders

NameTitleNet ValueFilingsActivity
Olin John A +$427,410 1 1 buy

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-03-02 Olin John A +$427,410 Transaction at $142.47, now +4.5%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Herc Holdings Inc (HRI) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for HRI on Trend Edge →