HRI — Herc Holdings Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates HRI Bullish with a Setup Score of 52, net conviction 43, actionability 62. How the Setup Score works →

Total Setup Score52
Directional BiasBullish
Net Conviction43
Actionability62 (in range)

Key signals behind this score

About Herc Holdings Inc

Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company offers ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio an… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$156.09
Market Cap$5.40B
Float30.6M
Shares Outstanding33.4M
P/E (Forward)19.01
P/E (TTM)95.09
Price/Sales (TTM)1.11
vs. Analyst Target+19.5% to analyst PT
Profit Margin1.01%
Operating Margin (TTM)12.21%
Revenue (TTM)$4.86B
Earnings Growth (YoY)-79.00%
Dividend Rate2.8%
Analyst Target Price$186.58 (10 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $1.78B $73.7M $527M $269M
2021 $2.07B $224M $756M $446M
2022 $2.74B $330M $1.06B $654M
2023 $3.28B $347M $1.22B $775M
2024 $3.57B $211M $1.35B $870M
2025 $4.38B $1.0M $1.23B $1.50B

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Sep 2025 $1.30B $30.0M
Dec 2025 $1.21B $24.0M
Mar 2026 $1.14B -$24.0M
Jun 2026 $1.20B $19.0M

Ownership & Float

Insider Ownership2.2%
Institutional Ownership106.5%
Short Float6.6%
% of All Funds Holding3.77%
Number of Funds Holding332

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$155.67Near-term / short-term trend
Weekly40-Week SMA$142.12Medium-term trend
Weekly80-Week SMA$135.40Cyclical trend (business cycle)
Weekly200-Week SMA$141.61Secular trend (multi-year)
Monthly10-Month SMA$137.48Near-term monthly trend
Monthly20-Month SMA$136.40Medium-term monthly trend
Monthly40-Month SMA$142.91Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$92.00 support 1.19x 3 months ago
$196.00 resistance 1.76x 17 months ago
$232.00 resistance 1.12x 19 months ago

Historical Earnings Reactions (51 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.20% 0.04% 50.98% 5.53% -4.73%
1 Day 0.17% 0.00% 49.02% 15.67% -10.49%
1 Week 0.02% -0.79% 45.10% 24.95% -21.73%
2 Weeks 1.27% 1.85% 58.82% 30.60% -36.47%
1 Month 2.02% 4.23% 56.00% 40.89% -45.34%

Next earnings: October 16, 2026 (51 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan1.4%50.0%20
Feb-0.2%50.0%20
Mar-0.8%55.0%20
Apr5.9%55.0%20
May-1.9%65.0%20
Jun2.6%50.0%20
Jul3.8%60.0%20
Aug-0.3%42.1%19
Sep-0.5%36.8%19
Oct2.2%47.4%19
Nov4.5%68.4%19
Dec5.2%75.0%20

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.10% 47.9% 933
Tuesday 0.13% 50.0% 1021
Wednesday 0.15% 50.2% 1020
Thursday 0.26% 55.2% 1000
Friday 0.03% 50.2% 996

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 106.5%

Insider Transactions — Smart Summary

Total insider ownership: 2.2%

12-Month Insider Activity Summary

Total Filings2
Net Value+N/A
Net Shares Change6,085
% of Float0.0%
C-Suite Filings0
Clusters Detected0

Key Insiders

NameTitleNet ValueFilingsActivity
Olsson Erik +$502,855 1 1 buy
Olin John A +$427,410 1 1 buy

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-08-24 Olsson Erik +$502,855 Transaction at $163.00, now -4.2%
2026-03-02 Olin John A +$427,410 Transaction at $142.47, now +9.6%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Herc Holdings Inc (HRI) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for HRI on Trend Edge →