HOFT — Hooker Furniture Corporation

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About Hooker Furniture Corporation

Hooker Furnishings Corporation, together with its subsidiaries, designs, manufactures, imports, and markets residential household, hospitality and contract furniture, lighting, accessories, and home décor products in North America. It operates through Hooker Branded, Domestic Upholstery, and All Other segments. The Hooker Branded Segment includes two businesses, such as Hooker Casegoods that provides various design categories, including home ente… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$13.11
Market Cap$141M
Float10.3M
Shares Outstanding10.8M
P/E (Forward)18.94
Price/Sales (TTM)0.51
vs. Analyst Target+14.4% to analyst PT
Profit Margin-9.70%
Operating Margin (TTM)-1.33%
Revenue (TTM)$278M
Earnings Growth (YoY)57.50%
Dividend Rate0.5%
Analyst Target Price$15.00

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2021 $540M -$10.4M $113M -$7.3M
2022 $594M $11.7M $102M $23.0M
2023 $583M -$4.3M $93.3M $3.2M
2024 $433M $9.9M $109M $23.0M
2025 $397M -$12.5M $88.6M -$5.9M
2026 $305M -$27.0M $74.0M -$17.3M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Apr 2025 $85.3M -$3.1M
Jul 2025 $82.1M -$3.3M
Oct 2025 $70.7M -$21.2M
Jan 2026 $67.0M $536,000

Ownership & Float

Insider Ownership2.8%
Institutional Ownership77.5%
Short Float1.8%
% of All Funds Holding0.86%
Number of Funds Holding71

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$13.12Near-term / short-term trend
Weekly40-Week SMA$11.86Medium-term trend
Weekly80-Week SMA$11.83Cyclical trend (business cycle)
Weekly200-Week SMA$15.82Secular trend (multi-year)
Monthly10-Month SMA$11.70Near-term monthly trend
Monthly20-Month SMA$12.05Medium-term monthly trend
Monthly40-Month SMA$15.55Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$19.00 resistance 1.44x 16 months ago
$24.10 resistance 1.29x 24 months ago

Historical Earnings Reactions (94 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap -0.25% 0.00% 46.81% 8.58% -19.20%
1 Day -0.21% -0.33% 43.62% 18.67% -14.64%
1 Week 0.11% 0.13% 51.06% 21.02% -15.28%
2 Weeks 0.80% 0.59% 53.19% 25.88% -20.67%
1 Month 2.01% 1.82% 56.38% 36.91% -24.88%

Next earnings: June 11, 2026 (14 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan0.0%50.0%24
Feb3.2%66.7%24
Mar0.4%50.0%24
Apr0.2%41.7%24
May-1.9%34.8%23
Jun-2.3%34.8%23
Jul3.4%58.3%24
Aug-2.6%41.7%24
Sep3.3%62.5%24
Oct-3.2%45.8%24
Nov3.2%83.3%24
Dec7.2%66.7%24

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.14% 51.3% 1128
Tuesday 0.07% 49.2% 1236
Wednesday 0.02% 49.7% 1234
Thursday -0.05% 46.7% 1209
Friday 0.08% 51.7% 1207

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 77.5%

Insider Transactions — Smart Summary

Total insider ownership: 2.8%

12-Month Insider Activity Summary

Total Filings2
Net Value+$14,790
Net Shares Change1,500
% of Float0.0%
C-Suite Filings2
Clusters Detected0

Key Insiders

NameTitleNet ValueFilingsActivity
Hoff Jeremy R Chief Executive Officer +$9,890 1 1 buy
Armstrong Cecil Earl III Chief Financial Officer +$4,900 1 1 buy

Significant Filings

DateInsiderTitleNet ValuePrice After
2025-09-15 Hoff Jeremy R Chief Executive Officer +$9,890 Transaction at $9.89, now +32.6%
2025-09-16 Armstrong Cecil Earl III Chief Financial Officer +$4,900 Transaction at $9.80, now +33.8%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Hooker Furniture Corporation (HOFT) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for HOFT on Trend Edge →