HEPS — D-MARKET Electronic Services & Trading ADR

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates HEPS Bearish with a Setup Score of 0, net conviction 29, actionability 0. How the Setup Score works →

Total Setup Score0
Directional BiasBearish
Net Conviction29
Actionability0 (no mans land)

Key signals behind this score

About D-MARKET Electronic Services & Trading ADR

D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates a retail website that provides electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also operates HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd th… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$2.96
Market Cap$1.06B
Float29.8M
Shares Outstanding317.2M
Price/Sales (TTM)0.59
vs. Analyst Target+8.5% to analyst PT
Profit Margin-7.00%
Revenue (TTM)$62.56B
Dividend RateNone
Analyst Target Price$3.21 (3 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $15.17B -$937M $3.32B -$295M
2021 $24.79B -$3.33B $5.35B -$2.11B
2022 $38.23B -$6.92B $8.31B -$4.89B
2023 $35.56B $75.5M $7.25B $2.63B
2024 $57.05B -$1.60B $21.39B $3.31B
2025 $84.65B -$5.70B $30.67B $1.64B

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $16.74B -$724M
Sep 2025 $19.92B -$1.32B
Dec 2025 $30.34B -$3.19B
Mar 2026 $23.14B -$992M

Ownership & Float

Insider Ownership86.7%
Institutional Ownership9.0%
Short Float3.2%
% of All Funds Holding0.34%
Number of Funds Holding28

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$2.81Near-term / short-term trend
Weekly40-Week SMA$2.69Medium-term trend
Weekly80-Week SMA$2.79Cyclical trend (business cycle)
Weekly200-Week SMA$2.11Secular trend (multi-year)
Monthly10-Month SMA$2.69Near-term monthly trend
Monthly20-Month SMA$2.77Medium-term monthly trend
Monthly40-Month SMA$2.31Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$2.30 support 4.60x 20 months ago
$1.50 support 1.00x 25 months ago

Historical Earnings Reactions (18 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.89% 0.62% 55.56% 4.44% -1.93%
1 Day -0.61% -0.61% 38.89% 21.11% -25.37%
1 Week -0.71% -0.57% 50.00% 48.89% -33.36%
2 Weeks -4.26% -5.85% 33.33% 28.89% -42.10%
1 Month -0.69% -2.60% 41.18% 71.00% -41.68%

Next earnings: July 30, 2026 (16 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

Insufficient historical data for monthly seasonality analysis (requires 7+ years of data).

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.31% 42.7% 234
Tuesday -0.10% 43.7% 261
Wednesday 0.06% 45.9% 259
Thursday -0.06% 44.4% 252
Friday 0.30% 46.9% 254

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 9.0%

Insider Transactions — Smart Summary

Total insider ownership: 86.7%

Full insider transaction history and smart buy/sell sentiment summary available on Trend Edge.

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for D-MARKET Electronic Services & Trading ADR (HEPS) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for HEPS on Trend Edge →