Stock analysis, trade plans, and proprietary indicators by Trend Edge.
About Franklin Covey Company
Franklin Covey Co. provides training and consulting services in the areas of leadership, customer loyalty, execution, productivity, sales performance, and educational improvement for organizations and individuals worldwide. The company operates through four segments: North America, International Direct Offices, International Licensees, and Education Division. Read full Trend Edge analysis →
Sector: Consumer Defensive
Industry: Education & Training Services
Exchange: NYSE
IPO Date: June 2, 1992
Headquarters: 13907 South Minuteman Drive, Draper, UT, United States, 84020
Founder-Led: Yes — Stephen R. Covey (Chairman), Sean Covey (President, Education)
Key Metrics
Current Price
$23.93
Market Cap
$253M
Float
8.5M
Shares Outstanding
11.3M
P/E (Forward)
20.62
Price/Sales (TTM)
0.96
vs. Analyst Target
+18.4% to analyst PT
Profit Margin
-0.88%
Operating Margin (TTM)
-0.06%
Revenue (TTM)
$262M
Earnings Growth (YoY)
-61.30%
Dividend Rate
None
Analyst Target Price
$28.33 (3 analysts)
Financial History
Annual Revenue & Earnings History
Year
Revenue
Net Income
Gross Profit
EBITDA
2020
$198M
-$9.4M
$145M
$14.7M
2021
$224M
$13.6M
$173M
$23.8M
2022
$263M
$18.4M
$202M
$38.2M
2023
$281M
$17.8M
$213M
$40.0M
2024
$287M
$23.4M
$221M
$46.3M
2025
$267M
$3.1M
$204M
$14.4M
Recent Quarterly Revenue & Net Income
Quarter
Revenue
Net Income
May 2025
$67.1M
-$1.4M
Aug 2025
$71.2M
$4.4M
Nov 2025
$64.0M
-$3.3M
Feb 2026
$59.6M
-$2.0M
Ownership & Float
Insider Ownership
18.7%
Institutional Ownership
75.3%
Short Float
11.7%
% of All Funds Holding
1.14%
Number of Funds Holding
94
Current Moving Averages
Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.
Timeframe
SMA
Value
Trend Context
Weekly
10-Week SMA
$21.71
Near-term / short-term trend
Weekly
40-Week SMA
$18.27
Medium-term trend
Weekly
80-Week SMA
$22.80
Cyclical trend (business cycle)
Weekly
200-Week SMA
$34.39
Secular trend (multi-year)
Monthly
10-Month SMA
$18.28
Near-term monthly trend
Monthly
20-Month SMA
$24.01
Medium-term monthly trend
Monthly
40-Month SMA
$32.37
Secular monthly trend
Volume Shelves — Support & Resistance
Trend Edge identifies volume shelves: price zones where historically elevated trading volume
creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative
volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.
Price Level
Type
Volume Ratio
Age
$15.90
support
1.54x
0 months ago
$12.80
support
1.44x
1 months ago
$27.70
resistance
2.04x
12 months ago
$32.00
resistance
1.74x
13 months ago
$37.20
resistance
1.63x
14 months ago
Historical Earnings Reactions (120 events)
Timeframe
Avg Return
Median
Win Rate
Best
Worst
Gap
-0.11%
0.00%
47.50%
13.04%
-17.53%
1 Day
0.34%
0.08%
50.00%
44.40%
-26.46%
1 Week
0.98%
0.03%
50.00%
39.36%
-29.58%
2 Weeks
1.90%
0.88%
53.33%
46.01%
-26.96%
1 Month
2.77%
1.50%
55.00%
69.70%
-30.46%
Next earnings: July 1, 2026 (34 days away)
Seasonality & Day-of-Week Patterns
Monthly Seasonality
Month
Avg Return
Win Rate
Samples
Jan
0.1%
47.1%
34
Feb
-1.6%
55.9%
34
Mar
-0.4%
52.9%
34
Apr
5.3%
52.9%
34
May
2.6%
51.5%
33
Jun
2.3%
57.6%
33
Jul
-0.1%
55.9%
34
Aug
-3.4%
29.4%
34
Sep
-0.9%
52.9%
34
Oct
2.8%
58.8%
34
Nov
2.1%
47.1%
34
Dec
4.1%
55.9%
34
Day-of-Week Tendencies
Day
Avg Return
Win Rate
Samples
Monday
-0.07%
44.6%
1609
Tuesday
0.04%
46.8%
1757
Wednesday
0.21%
47.3%
1754
Thursday
0.05%
46.1%
1721
Friday
0.02%
45.8%
1712
Top Institutional Holders
Institutional holder breakdown coming soon.
Total institutional ownership: 75.3%
Insider Transactions — Smart Summary
Total insider ownership: 18.7%
Founder-led management: Stephen R. Covey (Chairman), Sean Covey (President, Education)
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The analysis covers five layers:
technical analysis (near-term, medium-term, cyclical, and secular trend, momentum,
volume shelf support and resistance, breakout and breakdown signals),
qualitative analysis (business model, competitive moat, sector dynamics),
insider sentiment (buy and sell signals from executive and director transactions),
share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and
fundamental analysis (valuation, revenue growth, profit margin, earnings quality).
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