Seasonal Tailwind — july med 5.8% (mag 2/3) · posClose 63.64% (rel 1/3) · n11 ×1 = 6.3
Founder-Led — founder/CEO led
About Baozun Inc
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfil… Read full Trend Edge analysis →
Sector: Consumer Cyclical
Industry: Internet Retail
Exchange: NASDAQ
IPO Date: May 21, 2015
Headquarters: No. 1-9, West Jiangchang Road, Shanghai, China, 200436
Founder-Led: Yes — Vincent Wenbin Qiu (Founder, Chairman of the Board and Chief Executive Officer), Junhua Wu (Co-Founder, Chief Strategy Officer and Director)
Key Metrics
Current Price
$2.88
Market Cap
$162M
Float
41.6M
Shares Outstanding
53.7M
P/E (Forward)
16.37
Price/Sales (TTM)
0.02
vs. Analyst Target
+46.7% to analyst PT
Profit Margin
-1.82%
Operating Margin (TTM)
0.01%
Revenue (TTM)
$10.26B
Earnings Growth (YoY)
-47.60%
Dividend Rate
None
Analyst Target Price
$4.23 (7 analysts)
Financial History
Annual Revenue & Earnings History
Year
Revenue
Net Income
Gross Profit
EBITDA
2020
$8.85B
$426M
$3.27B
$669M
2021
$9.40B
-$220M
$3.46B
$110M
2022
$8.40B
-$653M
$3.42B
-$327M
2023
$8.81B
-$278M
$3.90B
$75.9M
2024
$9.42B
-$185M
$4.49B
$191M
2025
$9.95B
-$242M
$5.06B
$65.5M
Recent Quarterly Revenue & Net Income
Quarter
Revenue
Net Income
Jun 2025
$2.55B
-$34.0M
Sep 2025
$2.16B
-$107M
Dec 2025
$3.17B
-$38.0M
Mar 2026
$2.38B
-$7.5M
Ownership & Float
Institutional Ownership
24.3%
Short Float
1.1%
% of All Funds Holding
0.77%
Number of Funds Holding
63
Current Moving Averages
Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.
Timeframe
SMA
Value
Trend Context
Weekly
10-Week SMA
$2.69
Near-term / short-term trend
Weekly
40-Week SMA
$2.77
Medium-term trend
Weekly
80-Week SMA
$2.92
Cyclical trend (business cycle)
Weekly
200-Week SMA
$3.43
Secular trend (multi-year)
Monthly
10-Month SMA
$2.74
Near-term monthly trend
Monthly
20-Month SMA
$2.87
Medium-term monthly trend
Monthly
40-Month SMA
$2.98
Secular monthly trend
Volume Shelves — Support & Resistance
Trend Edge identifies volume shelves: price zones where historically elevated trading volume
creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative
volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.
Price Level
Type
Volume Ratio
Age
$2.40
support
1.41x
2 months ago
$2.30
support
1.12x
21 months ago
Historical Earnings Reactions (44 events)
Timeframe
Avg Return
Median
Win Rate
Best
Worst
Gap
-0.24%
-0.30%
38.64%
4.04%
-6.02%
1 Day
-0.54%
0.22%
52.27%
10.18%
-14.49%
1 Week
1.84%
2.93%
61.36%
22.88%
-17.41%
2 Weeks
2.54%
0.49%
54.55%
44.20%
-26.96%
1 Month
2.30%
-1.69%
48.84%
77.03%
-34.98%
Next earnings: August 8, 2026 (28 days away)
Seasonality & Day-of-Week Patterns
Monthly Seasonality
Month
Avg Return
Win Rate
Samples
Jan
7.7%
63.6%
11
Feb
-2.5%
45.5%
11
Mar
-2.6%
27.3%
11
Apr
1.1%
54.5%
11
May
4.8%
54.5%
11
Jun
5.7%
66.7%
12
Jul
3.2%
63.6%
11
Aug
0.7%
18.2%
11
Sep
-0.6%
36.4%
11
Oct
-1.2%
27.3%
11
Nov
-6.4%
27.3%
11
Dec
-2.4%
45.5%
11
Day-of-Week Tendencies
Day
Avg Return
Win Rate
Samples
Monday
-0.05%
44.6%
523
Tuesday
0.24%
50.9%
576
Wednesday
0.22%
49.7%
573
Thursday
-0.14%
45.6%
564
Friday
-0.02%
47.5%
560
Top Institutional Holders
Institutional holder breakdown coming soon.
Total institutional ownership: 24.3%
Insider Transactions — Smart Summary
Founder-led management: Vincent Wenbin Qiu (Founder, Chairman of the Board and Chief Executive Officer), Junhua Wu (Co-Founder, Chief Strategy Officer and Director)
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The analysis covers five layers:
technical analysis (near-term, medium-term, cyclical, and secular trend, momentum,
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qualitative analysis (business model, competitive moat, sector dynamics),
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share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and
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