Stock analysis, trade plans, and proprietary indicators by Trend Edge.
About Baozun Inc
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfil… Read full Trend Edge analysis →
Sector: Consumer Cyclical
Industry: Internet Retail
Exchange: NASDAQ
IPO Date: May 21, 2015
Headquarters: No. 1-9, West Jiangchang Road, Shanghai, China, 200436
Founder-Led: Yes — Vincent Wenbin Qiu (Founder, Chairman of the Board and Chief Executive Officer), Junhua Wu (Co-Founder, Chief Strategy Officer and Director)
Key Metrics
Current Price
$2.65
Market Cap
$154M
Float
126.0M
Shares Outstanding
53.7M
P/E (Forward)
16.37
Price/Sales (TTM)
0.02
vs. Analyst Target
+56.7% to analyst PT
Profit Margin
-1.82%
Operating Margin (TTM)
0.01%
Revenue (TTM)
$10.26B
Earnings Growth (YoY)
-47.60%
Dividend Rate
None
Analyst Target Price
$4.15 (7 analysts)
Financial History
Annual Revenue & Earnings History
Year
Revenue
Net Income
Gross Profit
EBITDA
2020
$8.85B
$426M
$3.27B
$669M
2021
$9.40B
-$220M
$3.46B
$110M
2022
$8.40B
-$653M
$3.42B
-$327M
2023
$8.81B
-$278M
$3.90B
$75.9M
2024
$9.42B
-$185M
$4.49B
$191M
2025
$9.95B
-$242M
$5.06B
$65.5M
Recent Quarterly Revenue & Net Income
Quarter
Revenue
Net Income
Jun 2025
$2.55B
-$34.0M
Sep 2025
$2.16B
-$107M
Dec 2025
$3.17B
-$38.0M
Mar 2026
$2.38B
-$7.5M
Ownership & Float
Institutional Ownership
24.4%
Short Float
0.4%
% of All Funds Holding
0.77%
Number of Funds Holding
63
Current Moving Averages
Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.
Timeframe
SMA
Value
Trend Context
Weekly
10-Week SMA
$2.66
Near-term / short-term trend
Weekly
40-Week SMA
$2.94
Medium-term trend
Weekly
80-Week SMA
$2.92
Cyclical trend (business cycle)
Weekly
200-Week SMA
$3.57
Secular trend (multi-year)
Monthly
10-Month SMA
$2.84
Near-term monthly trend
Monthly
20-Month SMA
$2.84
Medium-term monthly trend
Monthly
40-Month SMA
$3.05
Secular monthly trend
Volume Shelves — Support & Resistance
Trend Edge identifies volume shelves: price zones where historically elevated trading volume
creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative
volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.
Price Level
Type
Volume Ratio
Age
$2.50
support
1.44x
1 months ago
$2.30
support
1.12x
20 months ago
Historical Earnings Reactions (44 events)
Timeframe
Avg Return
Median
Win Rate
Best
Worst
Gap
-0.24%
-0.30%
38.64%
4.04%
-6.02%
1 Day
-0.54%
0.22%
52.27%
10.18%
-14.49%
1 Week
1.84%
2.93%
61.36%
22.88%
-17.41%
2 Weeks
2.54%
0.49%
54.55%
44.20%
-26.96%
1 Month
2.30%
-1.69%
48.84%
77.03%
-34.98%
Next earnings: August 8, 2026 (60 days away)
Seasonality & Day-of-Week Patterns
Monthly Seasonality
Month
Avg Return
Win Rate
Samples
Jan
7.7%
63.6%
11
Feb
-2.5%
45.5%
11
Mar
-2.6%
27.3%
11
Apr
1.1%
54.5%
11
May
4.8%
54.5%
11
Jun
5.4%
63.6%
11
Jul
3.2%
63.6%
11
Aug
0.7%
18.2%
11
Sep
-0.6%
36.4%
11
Oct
-1.2%
27.3%
11
Nov
-6.4%
27.3%
11
Dec
-2.4%
45.5%
11
Day-of-Week Tendencies
Day
Avg Return
Win Rate
Samples
Monday
-0.05%
44.4%
518
Tuesday
0.25%
51.1%
571
Wednesday
0.21%
49.6%
568
Thursday
-0.14%
45.4%
559
Friday
-0.03%
47.4%
557
Top Institutional Holders
Institutional holder breakdown coming soon.
Total institutional ownership: 24.4%
Insider Transactions — Smart Summary
Founder-led management: Vincent Wenbin Qiu (Founder, Chairman of the Board and Chief Executive Officer), Junhua Wu (Co-Founder, Chief Strategy Officer and Director)
Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Baozun Inc
(BZUN) powered by Claude Opus — Anthropic's most capable AI model.
The analysis covers five layers:
technical analysis (near-term, medium-term, cyclical, and secular trend, momentum,
volume shelf support and resistance, breakout and breakdown signals),
qualitative analysis (business model, competitive moat, sector dynamics),
insider sentiment (buy and sell signals from executive and director transactions),
share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and
fundamental analysis (valuation, revenue growth, profit margin, earnings quality).
AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit,
stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward.
Whether you are building a long position, initiating a short, or looking for a reversal setup,
AI Consult identifies the highest-probability signal from the current trend.