USNA — USANA Health Sciences Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates USNA Bearish with a Setup Score of 10, net conviction 53, actionability 2. How the Setup Score works →

Total Setup Score10
Directional BiasBearish
Net Conviction53
Actionability2 (in range)

Key signals behind this score

About USANA Health Sciences Inc

USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional, personal care, and skincare products in the Asia Pacific, the Americas, and Europe. It operates in two segments, Core nutritional and Hiya Direct-To-Consumer. The company offers USANA nutritional optimizers, including supplements for cardiovascular health, skeletal/structural health, and digestive health; Essentials/CellSentials, such as vitamin and mineral s… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$13.58
Market Cap$244M
Float9.9M
Shares Outstanding18.5M
P/E (Forward)12.15
Price/Sales (TTM)0.27
vs. Analyst Target+84.1% to analyst PT
Profit Margin-2.43%
Operating Margin (TTM)4.09%
Revenue (TTM)$913M
Earnings Growth (YoY)-16.60%
Dividend RateNone
Analyst Target Price$25.00 (1 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $1.13B $125M $926M $199M
2021 $1.19B $117M $969M $192M
2022 $999M $69.3M $805M $129M
2023 $921M $63.8M $732M $123M
2024 $855M $42.0M $679M $98.9M
2025 $925M $10.8M $724M $82.1M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Sep 2025 $214M -$6.5M
Dec 2025 $226M -$1.8M
Mar 2026 $250M $7.5M
Jun 2026 $223M -$21.4M

Ownership & Float

Insider Ownership40.9%
Institutional Ownership63.1%
Short Float7.0%
% of All Funds Holding1.56%
Number of Funds Holding137

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$18.54Near-term / short-term trend
Weekly40-Week SMA$19.25Medium-term trend
Weekly80-Week SMA$23.60Cyclical trend (business cycle)
Weekly200-Week SMA$39.62Secular trend (multi-year)
Monthly10-Month SMA$19.46Near-term monthly trend
Monthly20-Month SMA$24.11Medium-term monthly trend
Monthly40-Month SMA$36.32Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$22.40 resistance 1.52x 0 months ago
$27.40 resistance 2.11x 9 months ago
$36.50 resistance 1.29x 18 months ago

Historical Earnings Reactions (115 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.26% 0.11% 52.17% 24.31% -19.93%
1 Day 0.12% 1.04% 53.91% 36.09% -34.20%
1 Week 0.02% 1.34% 53.91% 34.18% -40.56%
2 Weeks 0.52% 1.23% 54.78% 47.73% -41.83%
1 Month 3.14% 0.55% 53.51% 165.91% -39.65%

Next earnings: October 23, 2026 (59 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan5.8%59.4%32
Feb1.5%50.0%32
Mar1.7%53.1%32
Apr11.0%53.1%32
May8.8%66.7%33
Jun1.2%57.6%33
Jul2.4%51.5%33
Aug3.0%50.0%32
Sep5.1%53.1%32
Oct0.9%40.6%32
Nov-1.0%43.8%32
Dec-2.2%43.8%32

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.08% 48.6% 1531
Tuesday 0.29% 48.3% 1674
Wednesday -0.03% 47.0% 1672
Thursday 0.22% 49.8% 1640
Friday 0.27% 48.5% 1633

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 63.1%

Insider Transactions — Smart Summary

Total insider ownership: 40.9%

12-Month Insider Activity Summary

Total Filings16
Net Value-$813,217.592
Net Shares Change-50,970
% of Float-0.5%
C-Suite Filings10
Clusters Detected2

Key Insiders

NameTitleNet ValueFilingsActivity
Jones Paul A. CHIEF PEOPLE OFFICER -$231,984.85 2 2 sell
Neidig Brent CHIEF COMMERCIAL OFFICER -$147,768.729 2 2 sell
IIEKKING G DOUG CHIEF FINANCIAL OFFICER -$100,513.4 1 1 sell
Benedict Peter CHIEF INFORMATION OFFICER -$88,258.994 1 1 sell
Foukas Joshua CHIEF LEGAL OFFICER -$75,137.62 1 1 sell
Fleming John Turman -$43,928.5 1 1 sell
FULLER GILBERT A -$37,714.694 2 2 sell

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-11-03 – 2025-11-10 3 3 -$95,756.754
2026-05-26 – 2026-06-08 5 4 -$396,155.444 3 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-06-16 Neidig Brent CHIEF COMMERCIAL OFFICER -$50,464.823 Transaction at $20.10, now -32.4%
2026-05-29 Jones Paul A. CHIEF PEOPLE OFFICER -$129,106.35 Transaction at $18.95, now -28.3%
2026-06-01 Fleming John Turman -$43,928.5 Transaction at $17.93, now -24.3%
2026-06-18 Neidig Brent CHIEF COMMERCIAL OFFICER -$97,303.906 Transaction at $19.45, now -30.2%
2026-06-08 Jones Paul A. CHIEF PEOPLE OFFICER -$102,878.5 Transaction at $18.50, now -26.6%
2026-05-28 IIEKKING G DOUG CHIEF FINANCIAL OFFICER -$100,513.4 Transaction at $18.75, now -27.6%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for USANA Health Sciences Inc (USNA) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for USNA on Trend Edge →