USNA — USANA Health Sciences Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates USNA Bearish with a Setup Score of 0, net conviction 41, actionability 0. How the Setup Score works →

Total Setup Score0
Directional BiasBearish
Net Conviction41
Actionability0 (no mans land)

Key signals behind this score

About USANA Health Sciences Inc

USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional, personal care, and skincare products in the Asia Pacific, the Americas, and Europe. It operates in two segments, Core nutritional and Hiya Direct-To-Consumer. The company offers USANA nutritional optimizers, including supplements for cardiovascular health, skeletal/structural health, and digestive health; Essentials/CellSentials, such as vitamin and mineral s… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$21.98
Market Cap$407M
Float9.9M
Shares Outstanding18.5M
P/E (Forward)10.86
P/E (TTM)42.37
Price/Sales (TTM)0.44
vs. Analyst Target+77.4% to analyst PT
Profit Margin0.96%
Operating Margin (TTM)5.55%
Revenue (TTM)$926M
Earnings Growth (YoY)-16.60%
Dividend RateNone
Analyst Target Price$39.00 (1 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $1.13B $125M $926M $199M
2021 $1.19B $117M $969M $192M
2022 $999M $69.3M $805M $129M
2023 $921M $63.8M $732M $123M
2024 $855M $42.0M $679M $98.9M
2025 $925M $10.8M $724M $82.1M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $236M $9.7M
Sep 2025 $214M -$6.5M
Dec 2025 $226M -$1.8M
Mar 2026 $250M $7.5M

Ownership & Float

Insider Ownership40.9%
Institutional Ownership56.2%
Short Float6.5%
% of All Funds Holding1.50%
Number of Funds Holding123

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$19.50Near-term / short-term trend
Weekly40-Week SMA$19.74Medium-term trend
Weekly80-Week SMA$25.00Cyclical trend (business cycle)
Weekly200-Week SMA$41.02Secular trend (multi-year)
Monthly10-Month SMA$20.20Near-term monthly trend
Monthly20-Month SMA$25.22Medium-term monthly trend
Monthly40-Month SMA$37.64Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$27.40 resistance 2.11x 8 months ago
$32.10 resistance 1.92x 16 months ago
$36.50 resistance 1.29x 17 months ago

Historical Earnings Reactions (114 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.44% 0.18% 52.63% 24.31% -18.44%
1 Day 0.42% 1.41% 54.39% 36.09% -26.09%
1 Week 0.37% 1.63% 54.39% 34.18% -25.00%
2 Weeks 0.89% 1.27% 55.26% 47.73% -33.88%
1 Month 3.19% 0.74% 53.98% 165.91% -39.65%

Next earnings: July 28, 2026 (17 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan5.8%59.4%32
Feb1.5%50.0%32
Mar1.7%53.1%32
Apr11.0%53.1%32
May8.8%66.7%33
Jun1.2%57.6%33
Jul2.3%50.0%32
Aug3.0%50.0%32
Sep5.1%53.1%32
Oct0.9%40.6%32
Nov-1.0%43.8%32
Dec-2.2%43.8%32

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.08% 48.5% 1525
Tuesday 0.29% 48.4% 1667
Wednesday -0.01% 47.0% 1665
Thursday 0.22% 49.8% 1633
Friday 0.27% 48.5% 1626

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 56.2%

Insider Transactions — Smart Summary

Total insider ownership: 40.9%

12-Month Insider Activity Summary

Total Filings18
Net Value-$919,581.492
Net Shares Change-55,543
% of Float-0.6%
C-Suite Filings11
Clusters Detected2

Key Insiders

NameTitleNet ValueFilingsActivity
Jones Paul A. CHIEF PEOPLE OFFICER -$231,984.85 2 2 sell
Foukas Joshua CHIEF LEGAL OFFICER -$170,357.665 2 2 sell
Neidig Brent CHIEF COMMERCIAL OFFICER -$147,768.729 2 2 sell
IIEKKING G DOUG CHIEF FINANCIAL OFFICER -$100,513.4 1 1 sell
Benedict Peter CHIEF INFORMATION OFFICER -$88,258.994 1 1 sell
Fleming John Turman -$43,928.5 1 1 sell
FULLER GILBERT A -$19,728.694 1 1 sell

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-11-03 – 2025-11-10 3 3 -$95,756.754
2026-05-26 – 2026-06-08 5 4 -$396,155.444 3 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-06-16 Neidig Brent CHIEF COMMERCIAL OFFICER -$50,464.823 Transaction at $20.10, now +9.4%
2026-05-29 Jones Paul A. CHIEF PEOPLE OFFICER -$129,106.35 Transaction at $18.95, now +16.0%
2026-06-18 Neidig Brent CHIEF COMMERCIAL OFFICER -$97,303.906 Transaction at $19.45, now +13.0%
2026-06-01 Fleming John Turman -$43,928.5 Transaction at $17.93, now +22.6%
2026-06-08 Jones Paul A. CHIEF PEOPLE OFFICER -$102,878.5 Transaction at $18.50, now +18.8%
2026-05-28 IIEKKING G DOUG CHIEF FINANCIAL OFFICER -$100,513.4 Transaction at $18.75, now +17.2%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for USANA Health Sciences Inc (USNA) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for USNA on Trend Edge →