SMPL — Simply Good Foods Co

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About Simply Good Foods Co

The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$11.69
Market Cap$1.08B
Float82.2M
Shares Outstanding90.5M
P/E (Forward)7.08
Price/Sales (TTM)0.76
vs. Analyst Target+54.8% to analyst PT
Profit Margin-7.46%
Operating Margin (TTM)13.78%
Revenue (TTM)$1.42B
Earnings Growth (YoY)-32.60%
Dividend RateNone
Analyst Target Price$18.10 (12 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $817M $65.6M $309M $132M
2021 $1.01B $40.9M $393M $136M
2022 $1.17B $109M $428M $198M
2023 $1.24B $134M $436M $233M
2024 $1.33B $139M $495M $240M
2025 $1.45B $104M $509M $183M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
May 2025 $381M $41.1M
Aug 2025 $369M -$12.4M
Nov 2025 $340M $25.3M
Feb 2026 $326M -$160M

Ownership & Float

Insider Ownership8.8%
Institutional Ownership101.1%
Short Float6.1%
% of All Funds Holding3.10%
Number of Funds Holding255

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$12.48Near-term / short-term trend
Weekly40-Week SMA$18.57Medium-term trend
Weekly80-Week SMA$26.88Cyclical trend (business cycle)
Weekly200-Week SMA$32.26Secular trend (multi-year)
Monthly10-Month SMA$18.80Near-term monthly trend
Monthly20-Month SMA$27.17Medium-term monthly trend
Monthly40-Month SMA$31.85Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$14.30 resistance 2.06x 0 months ago
$16.80 resistance 1.19x 1 months ago
$18.70 resistance 1.31x 2 months ago
$24.90 resistance 1.68x 6 months ago
$28.60 resistance 1.25x 7 months ago

Historical Earnings Reactions (36 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.78% 0.66% 69.44% 5.84% -2.95%
1 Day 0.37% 0.39% 61.11% 7.83% -11.53%
1 Week 0.75% 0.72% 61.11% 8.11% -6.29%
2 Weeks 2.51% 2.32% 63.89% 13.22% -8.90%
1 Month 1.87% 1.80% 52.78% 20.04% -20.48%

Next earnings: July 9, 2026 (42 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan-6.9%11.1%9
Feb0.3%44.4%9
Mar-3.9%44.4%9
Apr2.3%55.6%9
May-1.9%25.0%8
Jun2.1%62.5%8
Jul5.4%62.5%8
Aug-1.2%33.3%9
Sep-1.4%33.3%9
Oct-1.8%33.3%9
Nov7.8%88.9%9
Dec6.5%66.7%9

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.00% 50.4% 417
Tuesday 0.16% 50.1% 461
Wednesday -0.07% 48.7% 456
Thursday -0.08% 50.4% 448
Friday 0.10% 51.9% 449

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 101.1%

Insider Transactions — Smart Summary

Total insider ownership: 8.8%

12-Month Insider Activity Summary

Total Filings6
Net Value+$376,228.278
Net Shares Change109,366
% of Float0.1%
C-Suite Filings4
Clusters Detected1

Key Insiders

NameTitleNet ValueFilingsActivity
KILTS JAMES M +$991,480 1 1 buy
Tanner Geoff E President and CEO +$200,297.35 1 1 buy
Bealer Christopher J Chief Financial Officer +$199,019.46 1 1 buy
Matthews Timothy Allen VP, Controller and CAO -$123,088.532 1 1 sell
DALEY CLAYTON C JR +$117,782 1 1 buy
Clawson Michael L Chief Commercial Officer +$100,000 1 1 buy

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-11-10 – 2025-11-19 3 3 +$175,930.928 3 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-05-18 DALEY CLAYTON C JR +$117,782 Transaction at $11.78, now -0.7%
2026-04-24 KILTS JAMES M +$991,480 Transaction at $12.39, now -5.7%
2025-11-19 Clawson Michael L Chief Commercial Officer +$100,000 Transaction at $20.00, now -41.6%
2025-11-10 Bealer Christopher J Chief Financial Officer +$199,019.46 Transaction at $20.01, now -41.6%
2025-07-23 Tanner Geoff E President and CEO +$200,297.35 Transaction at $33.11, now -64.7%
2025-11-12 Matthews Timothy Allen VP, Controller and CAO -$123,088.532 Transaction at $19.73, now -40.7%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Simply Good Foods Co (SMPL) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for SMPL on Trend Edge →