RTO — Rentokil Initial PLC

✨ Hidden Gem

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates RTO Bullish with a Setup Score of 24, net conviction 30, actionability 20. How the Setup Score works →

Total Setup Score24
Directional BiasBullish
Net Conviction30
Actionability20 (in range)

Key signals behind this score

About Rentokil Initial PLC

Rentokil Initial plc, together with its subsidiaries, provides route-based services in North America, Europe, the United Kingdom, Asia, the Middle East, North Africa, Turkey, and Pacific. The company offers a range of pest control services for rodents, and flying and crawling insects, as well as other forms of wildlife management. It provides hygiene services, including the provision and maintenance of products, such as soap and hand sanitizer di… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$29.64
Market Cap$15.17B
Float494.0M
Shares Outstanding503.2M
P/E (Forward)18.52
P/E (TTM)52.88
Price/Sales (TTM)2.20
vs. Analyst Target+21.4% to analyst PT
Profit Margin6.80%
Operating Margin (TTM)13.01%
Revenue (TTM)$6.91B
Earnings Growth (YoY)95.20%
Dividend Rate0.6%
Analyst Target Price$35.98 (4 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $2.79B $186M $2.22B $517M
2021 $2.95B $263M $729M $580M
2022 $3.71B $232M $3.01B $748M
2023 $5.38B $381M $4.45B $1.16B
2024 $5.44B $307M $726M $990M
2025 $6.91B $470M $2.27B $1.51B

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2024 $2.71B $196M
Dec 2024 $2.73B $111M
Jun 2025 $4.58B $256M
Dec 2025 $3.53B $281M

Ownership & Float

Insider Ownership0.0%
Institutional Ownership14.8%
Short Float0.6%
% of All Funds Holding3.24%
Number of Funds Holding266

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$30.38Near-term / short-term trend
Weekly40-Week SMA$30.41Medium-term trend
Weekly80-Week SMA$27.23Cyclical trend (business cycle)
Weekly200-Week SMA$29.47Secular trend (multi-year)
Monthly10-Month SMA$30.14Near-term monthly trend
Monthly20-Month SMA$27.27Medium-term monthly trend
Monthly40-Month SMA$29.18Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$25.40 support 1.01x 8 months ago

Historical Earnings Reactions (15 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap -1.58% -0.52% 26.67% 1.82% -7.96%
1 Day -1.47% -0.56% 33.33% 1.39% -9.35%
1 Week -1.89% -0.10% 46.67% 4.54% -16.24%
2 Weeks -1.07% -0.71% 40.00% 9.18% -10.12%
1 Month -1.40% -1.25% 46.67% 11.12% -17.08%

Next earnings: July 30, 2026 (18 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan-0.9%36.7%30
Feb0.0%56.7%30
Mar-0.3%43.3%30
Apr4.5%73.3%30
May-1.0%46.7%30
Jun0.8%56.7%30
Jul1.4%65.5%29
Aug0.3%58.6%29
Sep-0.6%48.3%29
Oct-1.2%58.6%29
Nov0.4%51.7%29
Dec3.3%70.0%30

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.05% 41.6% 1401
Tuesday -0.08% 42.3% 1531
Wednesday 0.04% 44.5% 1529
Thursday 0.09% 43.3% 1499
Friday 0.10% 43.6% 1491

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 14.8%

Insider Transactions — Smart Summary

Total insider ownership: 0.0%

Full insider transaction history and smart buy/sell sentiment summary available on Trend Edge.

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Rentokil Initial PLC (RTO) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for RTO on Trend Edge →