Stock analysis, trade plans, and proprietary indicators by Trend Edge.
Trend Edge Setup Score
Trend Edge rates ROL Bearish with a Setup Score of 0, net conviction 32, actionability 0. How the Setup Score works →
Total Setup Score
0
Directional Bias
Bearish
Net Conviction
32
Actionability
0 (in range)
Key signals behind this score
40wk Downtrend — falling+below (sma 52.47 vs px 36.36)
80wk Downtrend — falling+below (sma 54.31 vs px 36.36)
Funds Distributing — momZ +0.32 · 9.37→9.36
Short Attack — velZ +5.86 · age 79w×0.45 · 4.47%
RS Breakdown — momZ +3.63 · low 2w×1.00 · vs industry
About Rollins Inc
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, food service, and… Read full Trend Edge analysis →
Sector: Consumer Cyclical
Industry: Personal Services
Exchange: NYSE
IPO Date: December 30, 1987
Headquarters: 2170 Piedmont Road, N.E., Atlanta, GA, United States, 30324
Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.
Timeframe
SMA
Value
Trend Context
Weekly
10-Week SMA
$40.00
Near-term / short-term trend
Weekly
40-Week SMA
$52.46
Medium-term trend
Weekly
80-Week SMA
$54.31
Cyclical trend (business cycle)
Weekly
200-Week SMA
$47.60
Secular trend (multi-year)
Monthly
10-Month SMA
$51.85
Near-term monthly trend
Monthly
20-Month SMA
$53.77
Medium-term monthly trend
Monthly
40-Month SMA
$49.06
Secular monthly trend
Volume Shelves — Support & Resistance
Trend Edge identifies volume shelves: price zones where historically elevated trading volume
creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative
volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.
Price Level
Type
Volume Ratio
Age
$42.00
resistance
1.87x
0 months ago
$47.00
resistance
1.72x
1 months ago
$56.00
resistance
1.29x
2 months ago
$60.00
resistance
1.37x
4 months ago
Historical Earnings Reactions (135 events)
Timeframe
Avg Return
Median
Win Rate
Best
Worst
Gap
-0.16%
0.03%
50.37%
7.14%
-15.17%
1 Day
-0.06%
-0.29%
45.19%
9.08%
-10.53%
1 Week
0.19%
0.26%
51.85%
28.81%
-14.72%
2 Weeks
0.32%
0.24%
52.59%
20.45%
-17.76%
1 Month
1.37%
0.88%
57.46%
22.37%
-14.88%
Next earnings: October 28, 2026 (62 days away)
Seasonality & Day-of-Week Patterns
Monthly Seasonality
Month
Avg Return
Win Rate
Samples
Jan
1.0%
47.8%
46
Feb
1.1%
54.3%
46
Mar
2.3%
71.7%
46
Apr
0.4%
48.9%
47
May
-0.5%
48.9%
47
Jun
0.6%
51.1%
47
Jul
1.7%
55.3%
47
Aug
0.4%
47.8%
46
Sep
0.8%
54.3%
46
Oct
2.0%
50.0%
46
Nov
2.0%
58.7%
46
Dec
2.3%
67.4%
46
Day-of-Week Tendencies
Day
Avg Return
Win Rate
Samples
Monday
-0.03%
43.9%
2213
Tuesday
0.04%
45.3%
2401
Wednesday
0.16%
48.4%
2399
Thursday
0.06%
46.9%
2353
Friday
0.07%
46.5%
2337
Top Institutional Holders
Institutional holder breakdown coming soon.
Total institutional ownership: 61.4%
Insider Transactions — Smart Summary
Total insider ownership: 38.4%
12-Month Insider Activity Summary
Total Filings
18
Net Value
-$4.7M
Net Shares Change
-59,373,129
% of Float
-19.2%
C-Suite Filings
15
Clusters Detected
2
Key Insiders
Name
Title
Net Value
Filings
Activity
R. Randall Rollins Voting Trust U/A dated August 25, 1994
-$1.14B
1
1 sell
Gary W. Rollins Voting Trust U/A dated September 14, 1994
-$1.14B
1
1 sell
LOR INC
-$1.10B
1
1 sell
ROLLINS GARY W
EXECUTIVE CHAIRMAN EMERITUS
-$1.9M
2
2 sell
Wilson John F
EXECUTIVE CHAIRMAN
-$335,763.52
1
1 sell
Chandler Elizabeth B
CLO, GC, CORPORATE SECRETARY
-$219,573.33
2
2 sell
Gahlhoff Jerry Jr.
PRESIDENT & CEO
-$82,118.81
1
1 sell
Tesh Thomas D
Chief Admin. Officer
-$20,294.09
1
1 sell
Transaction Clusters
Period
Filings
Insiders
Net Value
Seniority
2025-11-12 – 2025-11-18
4
4
-$3.38B
1 C-suite
2026-01-28 – 2026-01-30
10
5
-$3.3M
10 C-suite
Significant Filings
Date
Insider
Title
Net Value
Price After
2026-01-30
Chandler Elizabeth B
CLO, GC, CORPORATE SECRETARY
-$83,501.07
Transaction at $62.83, now -42.1%
2026-01-28
Chandler Elizabeth B
CLO, GC, CORPORATE SECRETARY
-$136,072.26
Transaction at $63.26, now -42.5%
2025-11-12
R. Randall Rollins Voting Trust U/A dated August 25, 1994
-$1.14B
Transaction at $56.93, now -36.1%
2025-11-12
LOR INC
-$1.10B
Transaction at $56.93, now -36.1%
2025-11-12
Gary W. Rollins Voting Trust U/A dated September 14, 1994
Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Rollins Inc
(ROL) powered by Claude Opus — Anthropic's most capable AI model.
The analysis covers five layers:
technical analysis (near-term, medium-term, cyclical, and secular trend, momentum,
volume shelf support and resistance, breakout and breakdown signals),
qualitative analysis (business model, competitive moat, sector dynamics),
insider sentiment (buy and sell signals from executive and director transactions),
share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and
fundamental analysis (valuation, revenue growth, profit margin, earnings quality).
AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit,
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Whether you are building a long position, initiating a short, or looking for a reversal setup,
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