PRMB — Primo Brands Corporation

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates PRMB Bearish with a Setup Score of 67, net conviction 32, actionability 142. How the Setup Score works →

Total Setup Score67
Directional BiasBearish
Net Conviction32
Actionability142 (in range)

Key signals behind this score

About Primo Brands Corporation

Primo Brands Corporation operates as a branded beverage company in North America. It offers bottle water solutions and water filtration services; and premium spring and sparkling water, purified water, self-service refill drinking water, flavored and enhanced beverages, water dispensers, and filtration equipment. The company has a portfolio of packaged branded beverages under the Poland Spring, Pure Life, Saratoga, Mountain Valley, Arrowhead, Dee… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$24.60
Market Cap$8.54B
Float242.4M
Shares Outstanding362.9M
P/E (Forward)18.25
P/E (TTM)123.89
Price/Sales (TTM)1.28
vs. Analyst Target+10.5% to analyst PT
Profit Margin0.88%
Operating Margin (TTM)11.02%
Revenue (TTM)$6.68B
Earnings Growth (YoY)-5.80%
Dividend Rate0.5%
Analyst Target Price$27.18 (9 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $1.95B -$185M $1.11B $131M
2021 $2.07B -$3.2M $1.16B $294M
2022 $1.69B $29.6M $1.02B $328M
2023 $4.70B $92.8M $1.35B $712M
2024 $5.15B -$16.4M $1.62B $694M
2025 $6.66B $60.1M $2.14B $1.08B

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $1.73B $27.6M
Sep 2025 $1.77B $16.8M
Dec 2025 $1.55B -$13.0M
Mar 2026 $1.63B $27.3M

Ownership & Float

Insider Ownership1.3%
Institutional Ownership112.1%
Short Float15.9%
% of All Funds Holding3.92%
Number of Funds Holding322

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$22.77Near-term / short-term trend
Weekly40-Week SMA$19.94Medium-term trend
Weekly80-Week SMA$25.29Cyclical trend (business cycle)
Weekly200-Week SMA$20.43Secular trend (multi-year)
Monthly10-Month SMA$20.63Near-term monthly trend
Monthly20-Month SMA$25.76Medium-term monthly trend
Monthly40-Month SMA$21.62Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$25.10 resistance 1.04x 8 months ago
$27.70 resistance 1.49x 9 months ago
$32.90 resistance 2.40x 11 months ago

Historical Earnings Reactions (97 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.42% 0.00% 48.45% 19.01% -3.59%
1 Day 0.27% 0.16% 51.55% 25.22% -18.31%
1 Week 0.41% 0.46% 52.58% 32.26% -18.29%
2 Weeks -0.13% 0.76% 53.61% 41.35% -56.28%
1 Month 0.31% 0.76% 52.08% 79.77% -67.30%

Next earnings: August 13, 2026 (58 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan1.5%47.1%34
Feb0.3%55.9%34
Mar2.8%61.8%34
Apr5.0%55.9%34
May7.8%55.9%34
Jun1.2%51.5%33
Jul1.4%50.0%34
Aug-1.3%41.2%34
Sep-0.3%47.1%34
Oct-1.7%41.2%34
Nov0.9%52.9%34
Dec1.0%50.0%34

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.00% 46.5% 1609
Tuesday -0.03% 46.4% 1757
Wednesday -0.01% 45.5% 1756
Thursday 0.13% 47.1% 1722
Friday 0.25% 49.4% 1713

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 112.1%

Insider Transactions — Smart Summary

Total insider ownership: 1.3%

12-Month Insider Activity Summary

Total Filings7
Net Value+$2.4M
Net Shares Change228,154
% of Float0.1%
C-Suite Filings3
Clusters Detected2

Key Insiders

NameTitleNet ValueFilingsActivity
FOSS ERIC J Exec. Chair and CEO +$2.0M 1 1 buy
STANBROOK STEVEN P +$1.2M 2 2 buy
Hass David W. Chief Financial Officer +$249,907.916 1 1 buy
Rietbroek Robbert Chief Executive Officer +$199,834.2 1 1 buy
Cramer Michael John +$176,491 2 2 buy

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-08-14 – 2025-08-18 3 3 +$595,778.88 1 C-suite
2025-11-12 – 2025-11-14 4 4 +$3.2M 2 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2025-11-13 FOSS ERIC J Exec. Chair and CEO +$2.0M Transaction at $15.55, now +58.2%
2025-11-12 Hass David W. Chief Financial Officer +$249,907.916 Transaction at $15.71, now +56.6%
2025-08-14 Rietbroek Robbert Chief Executive Officer +$199,834.2 Transaction at $24.12, now +2.0%
2025-11-14 STANBROOK STEVEN P +$895,944.942 Transaction at $16.43, now +49.8%
2025-11-12 Cramer Michael John +$78,651 Transaction at $15.73, now +56.4%
2025-08-18 Cramer Michael John +$97,840 Transaction at $24.46, now +0.6%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Primo Brands Corporation (PRMB) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for PRMB on Trend Edge →