CELH — Celsius Holdings Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates CELH Bearish with a Setup Score of 0, net conviction 30, actionability 0. How the Setup Score works →

Total Setup Score0
Directional BiasBearish
Net Conviction30
Actionability0 (in range)

Key signals behind this score

About Celsius Holdings Inc

Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally. The company offers CELSIUS ESSENTIALS, a functional energy drink formulated with aminos; and CELSIUS Hydration, a line of zero-sugar hydration powders featuring electrolytes in various fruit-forward flavors, as well as ready-to-drink energy beverages,… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$35.34
Market Cap$8.23B
Float193.3M
Shares Outstanding253.0M
P/E (Forward)21.93
P/E (TTM)141.48
Price/Sales (TTM)2.70
vs. Analyst Target+15.9% to analyst PT
Profit Margin4.24%
Operating Margin (TTM)19.09%
Revenue (TTM)$3.05B
Earnings Growth (YoY)-56.90%
Dividend RateNone
Analyst Target Price$40.95 (21 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $131M $8.5M $61.0M $11.3M
2021 $314M $3.9M $128M -$2.8M
2022 $654M -$187M $271M -$151M
2023 $1.32B $227M $633M $295M
2024 $1.36B $145M $680M $202M
2025 $2.52B $108M $1.27B $203M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Sep 2025 $725M -$61.0M
Dec 2025 $722M $24.7M
Mar 2026 $783M $110M
Jun 2026 $818M $36.4M

Ownership & Float

Insider Ownership28.9%
Institutional Ownership75.4%
Short Float17.8%
% of All Funds Holding6.11%
Number of Funds Holding537

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$30.45Near-term / short-term trend
Weekly40-Week SMA$38.24Medium-term trend
Weekly80-Week SMA$41.61Cyclical trend (business cycle)
Weekly200-Week SMA$44.94Secular trend (multi-year)
Monthly10-Month SMA$38.89Near-term monthly trend
Monthly20-Month SMA$41.02Medium-term monthly trend
Monthly40-Month SMA$46.53Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$29.70 support 1.55x 0 months ago
$52.00 resistance 1.20x 4 months ago
$59.00 resistance 1.16x 8 months ago
$26.20 support 1.18x 16 months ago
$79.00 resistance 1.21x 25 months ago

Historical Earnings Reactions (77 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 1.43% 0.71% 53.25% 33.61% -24.98%
1 Day 2.05% 0.00% 45.45% 33.10% -23.62%
1 Week 1.14% 0.00% 44.16% 43.88% -24.89%
2 Weeks 3.15% 0.00% 45.45% 132.59% -36.11%
1 Month 5.52% 1.73% 51.32% 111.65% -60.71%

Next earnings: October 25, 2026 (60 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan10.3%63.2%19
Feb5.7%50.0%20
Mar10.2%55.0%20
Apr2.2%35.0%20
May10.0%50.0%20
Jun8.6%55.0%20
Jul6.4%30.0%20
Aug5.4%57.9%19
Sep-9.2%21.1%19
Oct-1.6%36.8%19
Nov-8.0%26.3%19
Dec0.0%47.4%19

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.21% 40.9% 926
Tuesday 0.61% 42.2% 1013
Wednesday 0.21% 40.9% 1011
Thursday 0.10% 42.1% 992
Friday 0.44% 42.9% 986

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 75.4%

Insider Transactions — Smart Summary

Total insider ownership: 28.9%

12-Month Insider Activity Summary

Total Filings9
Net Value-$115,116.06
Net Shares Change-13,836
% of Float-0.0%
C-Suite Filings5
Clusters Detected1

Key Insiders

NameTitleNet ValueFilingsActivity
Milmoe William H. -$2.5M 1 1 sell
Kravitz Hal +$702,132 2 2 buy
Storey Paul H. Chief Supply Chain Officer -$456,975 1 1 sell
Hanson Eric President & COO +$418,032.94 2 2 buy
Langhans Jarrod Chief Financial Officer -$325,000 1 N/A
Fieldly John Chief Executive Officer +$248,826 1 1 buy
Russell Joyce -$147,772.8 1 1 sell

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2026-05-22 – 2026-05-26 3 3 +$716,358 2 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-05-22 Hanson Eric President & COO +$217,800 Transaction at $29.04, now +21.7%
2026-05-26 Fieldly John Chief Executive Officer +$248,826 Transaction at $29.36, now +20.4%
2026-05-26 Kravitz Hal +$249,732 Transaction at $29.73, now +18.9%
2025-11-12 Hanson Eric President & COO +$200,232.94 Transaction at $43.93, now -19.6%
2025-11-17 Kravitz Hal +$452,400 Transaction at $45.24, now -21.9%
2025-09-05 Storey Paul H. Chief Supply Chain Officer -$456,975 Transaction at $60.93, now -42.0%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Celsius Holdings Inc (CELH) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for CELH on Trend Edge →