CELH — Celsius Holdings Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates CELH Bearish with a Setup Score of 29, net conviction 34, actionability 24. How the Setup Score works →

Total Setup Score29
Directional BiasBearish
Net Conviction34
Actionability24 (in range)

Key signals behind this score

About Celsius Holdings Inc

Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally. The company offers CELSIUS ESSENTIALS, a functional energy drink formulated with aminos; and CELSIUS Hydration, a line of zero-sugar hydration powders featuring electrolytes in various fruit-forward flavors, as well as ready-to-drink energy beverages,… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$30.60
Market Cap$7.80B
Float195.9M
Shares Outstanding255.6M
P/E (Forward)19.72
P/E (TTM)70.98
Price/Sales (TTM)2.63
vs. Analyst Target+90.3% to analyst PT
Profit Margin5.85%
Operating Margin (TTM)19.82%
Revenue (TTM)$2.97B
Earnings Growth (YoY)125.80%
Dividend RateNone
Analyst Target Price$58.24 (21 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $131M $8.5M $61.0M $11.3M
2021 $314M $3.9M $128M -$2.8M
2022 $654M -$187M $271M -$151M
2023 $1.32B $227M $633M $295M
2024 $1.36B $145M $680M $202M
2025 $2.52B $108M $1.27B $203M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $739M $99.9M
Sep 2025 $725M -$61.0M
Dec 2025 $722M $24.7M
Mar 2026 $783M $110M

Ownership & Float

Insider Ownership28.6%
Institutional Ownership64.8%
Short Float19.3%
% of All Funds Holding6.57%
Number of Funds Holding540

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$30.76Near-term / short-term trend
Weekly40-Week SMA$42.28Medium-term trend
Weekly80-Week SMA$41.21Cyclical trend (business cycle)
Weekly200-Week SMA$44.93Secular trend (multi-year)
Monthly10-Month SMA$41.52Near-term monthly trend
Monthly20-Month SMA$40.64Medium-term monthly trend
Monthly40-Month SMA$46.48Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$52.00 resistance 1.20x 3 months ago
$59.00 resistance 1.16x 7 months ago
$26.20 support 1.18x 15 months ago
$79.00 resistance 1.21x 24 months ago

Historical Earnings Reactions (76 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 1.44% 0.62% 52.63% 33.61% -24.98%
1 Day 1.86% 0.00% 44.74% 33.10% -23.62%
1 Week 0.86% 0.00% 43.42% 43.88% -24.89%
2 Weeks 2.66% -0.81% 44.74% 132.59% -36.11%
1 Month 5.83% 1.90% 52.00% 111.65% -60.71%

Next earnings: August 6, 2026 (25 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan10.3%63.2%19
Feb5.7%50.0%20
Mar10.2%55.0%20
Apr2.2%35.0%20
May10.0%50.0%20
Jun8.6%55.0%20
Jul6.7%31.6%19
Aug5.4%57.9%19
Sep-9.2%21.1%19
Oct-1.6%36.8%19
Nov-8.0%26.3%19
Dec0.0%47.4%19

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.20% 40.8% 919
Tuesday 0.62% 42.0% 1006
Wednesday 0.21% 40.8% 1004
Thursday 0.12% 42.1% 985
Friday 0.43% 42.8% 979

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 64.8%

Insider Transactions — Smart Summary

Total insider ownership: 28.6%

12-Month Insider Activity Summary

Total Filings18
Net Value-$8.0M
Net Shares Change-2,867,003
% of Float-1.5%
C-Suite Filings8
Clusters Detected2

Key Insiders

NameTitleNet ValueFilingsActivity
Milmoe William H. -$48.1M 2 2 sell
DeSantis Dean -$45.6M 1 1 sell
Kravitz Hal +$702,132 2 2 buy
Storey Paul H. Chief Supply Chain Officer -$456,975 1 1 sell
Hanson Eric President & COO +$418,032.94 2 2 buy
Fieldly John Chief Executive Officer +$248,826 1 1 buy
Russell Joyce -$147,772.8 1 1 sell

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-07-30 – 2025-08-11 8 5 -$123M 2 C-suite
2026-05-22 – 2026-05-26 3 3 +$716,358 2 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-05-22 Hanson Eric President & COO +$217,800 Transaction at $29.04, now +5.4%
2026-05-26 Fieldly John Chief Executive Officer +$248,826 Transaction at $29.36, now +4.2%
2026-05-26 Kravitz Hal +$249,732 Transaction at $29.73, now +2.9%
2025-11-12 Hanson Eric President & COO +$200,232.94 Transaction at $43.93, now -30.3%
2025-11-17 Kravitz Hal +$452,400 Transaction at $45.24, now -32.4%
2025-09-05 Storey Paul H. Chief Supply Chain Officer -$456,975 Transaction at $60.93, now -49.8%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Celsius Holdings Inc (CELH) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for CELH on Trend Edge →