NATR — Natures Sunshine Products Inc

✨ Hidden Gem

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates NATR Bullish with a Setup Score of 40, net conviction 23, actionability 69. How the Setup Score works →

Total Setup Score40
Directional BiasBullish
Net Conviction23
Actionability69 (in range)

Key signals behind this score

About Natures Sunshine Products Inc

Nature's Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company distributes general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision; and immune products to support and strengthe… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$14.19
Market Cap$252M
Float12.6M
Shares Outstanding17.6M
P/E (Forward)12.85
P/E (TTM)14.61
Price/Sales (TTM)0.51
vs. Analyst Target+114.9% to analyst PT
Profit Margin3.68%
Operating Margin (TTM)4.69%
Revenue (TTM)$492M
Earnings Growth (YoY)-32.10%
Dividend RateNone
Analyst Target Price$30.50 (2 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $385M $21.3M $284M $33.7M
2021 $444M $28.9M $329M $43.2M
2022 $422M -$390,000 $300M $31.1M
2023 $445M $15.1M $321M $32.1M
2024 $454M $7.7M $325M $32.8M
2025 $480M $19.5M $348M $43.8M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Sep 2025 $128M $5.3M
Dec 2025 $124M $4.1M
Mar 2026 $123M $5.1M
Jun 2026 $117M $3.5M

Ownership & Float

Insider Ownership3.1%
Institutional Ownership91.8%
Short Float4.0%
% of All Funds Holding1.74%
Number of Funds Holding153

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$18.48Near-term / short-term trend
Weekly40-Week SMA$22.45Medium-term trend
Weekly80-Week SMA$18.69Cyclical trend (business cycle)
Weekly200-Week SMA$16.03Secular trend (multi-year)
Monthly10-Month SMA$22.36Near-term monthly trend
Monthly20-Month SMA$18.35Medium-term monthly trend
Monthly40-Month SMA$17.14Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$20.30 resistance 1.57x 0 months ago
$27.40 resistance 1.28x 4 months ago
$13.50 support 2.06x 8 months ago
$12.30 support 1.18x 14 months ago

Historical Earnings Reactions (69 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.58% -0.05% 39.13% 19.23% -15.39%
1 Day 1.49% 0.31% 53.62% 30.52% -19.47%
1 Week 2.28% 0.81% 56.52% 54.19% -25.66%
2 Weeks 2.94% 0.58% 55.07% 53.97% -29.50%
1 Month 4.58% 4.61% 61.76% 59.07% -18.72%

Next earnings: October 25, 2026 (60 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan-0.5%35.3%17
Feb-1.3%47.1%17
Mar1.6%52.9%17
Apr3.3%35.3%17
May2.9%52.9%17
Jun1.8%52.9%17
Jul-0.9%38.9%18
Aug3.9%64.7%17
Sep-3.2%29.4%17
Oct3.7%52.9%17
Nov8.6%70.6%17
Dec-2.1%35.3%17

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.03% 48.1% 810
Tuesday 0.14% 47.6% 888
Wednesday -0.08% 43.5% 885
Thursday 0.13% 47.2% 869
Friday 0.22% 50.0% 864

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 91.8%

Insider Transactions — Smart Summary

Total insider ownership: 3.1%

12-Month Insider Activity Summary

Total Filings14
Net Value-$2.3M
Net Shares Change50,557
% of Float0.4%
C-Suite Filings12
Clusters Detected2

Key Insiders

NameTitleNet ValueFilingsActivity
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. +$2.6M 2 2 buy
Norman Daniel C EVP & President, Asia -$759,434.12 3 3 sell
Yates Bryant J EVP & President, Europe -$713,377.8 2 2 sell
Brower Nathan G EVP, General Counsel -$262,407.6 1 1 sell
Lanoy Jonathan David SVP, Chief Accounting Officer -$98,800 1 1 sell
Herbert Kevin R. EVP & President, North America -$41,364 1 1 sell

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-11-18 – 2025-11-19 3 3 -$363,094.64 3 C-suite
2026-03-16 – 2026-03-17 3 3 -$951,205.76 3 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-08-10 PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. +$2.3M Transaction at $16.40, now -13.5%
2026-08-19 PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. +$293,800 Transaction at $14.69, now -3.4%
2026-06-11 Yates Bryant J EVP & President, Europe -$238,163.2 Transaction at $19.90, now -28.7%
2026-06-03 Norman Daniel C EVP & President, Asia -$200,476.32 Transaction at $20.64, now -31.3%
2026-06-15 Herbert Kevin R. EVP & President, North America -$41,364 Transaction at $20.68, now -31.4%
2026-05-22 Brower Nathan G EVP, General Counsel -$262,407.6 Transaction at $21.84, now -35.0%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Natures Sunshine Products Inc (NATR) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for NATR on Trend Edge →