MAX — MediaAlpha Inc.

Founder-Led

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About MediaAlpha Inc.

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$8.64
Market Cap$452M
Float31.5M
Shares Outstanding54.1M
P/E (Forward)6.58
P/E (TTM)13.06
Price/Sales (TTM)0.39
vs. Analyst Target+58.7% to analyst PT
Profit Margin3.37%
Operating Margin (TTM)7.22%
Revenue (TTM)$1.16B
Earnings Growth (YoY)1412.20%
Dividend RateNone
Analyst Target Price$13.71 (8 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $585M $14.8M $85.4M $23.0M
2021 $645M -$5.3M $102M $5.5M
2022 $459M -$57.7M $70.1M -$29.2M
2023 $388M -$40.4M $66.7M -$28.4M
2024 $865M $16.6M $144M $60.5M
2025 $1.11B $25.6M $165M -$96.6M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $252M -$18.7M
Sep 2025 $307M $14.9M
Dec 2025 $291M $31.4M
Mar 2026 $310M $11.5M

Ownership & Float

Insider Ownership43.6%
Institutional Ownership58.0%
Short Float9.9%
% of All Funds Holding1.74%
Number of Funds Holding143

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$9.05Near-term / short-term trend
Weekly40-Week SMA$10.72Medium-term trend
Weekly80-Week SMA$10.57Cyclical trend (business cycle)
Weekly200-Week SMA$11.89Secular trend (multi-year)
Monthly10-Month SMA$10.70Near-term monthly trend
Monthly20-Month SMA$10.88Medium-term monthly trend
Monthly40-Month SMA$12.21Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$17.20 resistance 1.19x 17 months ago
$20.20 resistance 3.22x 23 months ago

Historical Earnings Reactions (23 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 3.90% 0.37% 56.52% 24.34% -14.64%
1 Day 3.65% 4.84% 60.87% 29.60% -18.49%
1 Week 0.53% -0.17% 47.83% 31.79% -43.51%
2 Weeks 0.72% -1.64% 47.83% 34.87% -40.33%
1 Month 2.04% -0.03% 45.45% 61.16% -44.77%

Next earnings: July 18, 2026 (50 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

Insufficient historical data for monthly seasonality analysis (requires 7+ years of data).

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.07% 48.1% 260
Tuesday -0.14% 50.3% 290
Wednesday -0.10% 47.0% 287
Thursday 0.14% 52.5% 280
Friday 0.13% 48.4% 281

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 58.0%

Insider Transactions — Smart Summary

Total insider ownership: 43.6%

Founder-led management: Steve Yi (Co-Founder, CEO, President & Director), Eugene Nonko (Co-Founder, Chief Architect & Director)

12-Month Insider Activity Summary

Total Filings64
Net Value-$8.0M
Net Shares Change-729,087
% of Float-2.3%
C-Suite Filings44
Clusters Detected8

Key Insiders

NameTitleNet ValueFilingsActivity
Nonko Eugene -$2.5M 3 1 sell
Yi Steven -$760,858.53 2 N/A
Cramer Keith Chief Revenue Officer -$493,593.157 3 1 sell
VRABECK KATHY P +$297,575.2 1 1 buy
COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY -$114,786.05 1 N/A

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-08-12 – 2025-08-18 3 3 -$61,437.757 2 C-suite
2025-12-10 – 2025-12-17 7 5 -$2.0M 5 C-suite
2025-12-29 – 2026-01-07 7 3 -$2.3M 4 C-suite
2026-01-14 – 2026-01-28 8 4 -$2.2M 5 C-suite
2026-02-04 – 2026-02-17 6 5 -$809,770.1 5 C-suite
2026-03-06 – 2026-03-18 7 4 -$486,560.8 4 C-suite
2026-04-10 – 2026-04-22 5 4 -$1.9M 4 C-suite
2026-05-19 – 2026-05-19 3 3 -$316,112.05 3 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-03-18 Nonko Eugene -$52,060.155 Transaction at $10.00, now -13.6%
2025-08-13 VRABECK KATHY P +$297,575.2 Transaction at $9.60, now -10.0%
2025-08-12 Cramer Keith Chief Revenue Officer -$297,841.157 Transaction at $10.04, now -13.9%
2026-03-18 Cramer Keith Chief Revenue Officer -$98,946 Transaction at $9.89, now -12.7%
2026-03-17 Yi Steven -$91,684.086 Transaction at $9.94, now -13.0%
2026-03-04 Nonko Eugene -$1.3M Transaction at $10.01, now -13.7%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for MediaAlpha Inc. (MAX) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for MAX on Trend Edge →