Stock analysis, trade plans, and proprietary indicators by Trend Edge.
Trend Edge Setup Score
Trend Edge rates HSY Bullish with a Setup Score of 0, net conviction 23, actionability 0. How the Setup Score works →
Total Setup Score
0
Directional Bias
Bullish
Net Conviction
23
Actionability
0 (in range)
Key signals behind this score
40wk Uptrend — trend only (sma 193 vs px 187)
Fresh Trend Turn — 80wk turn 29w
80wk Uptrend — rising+above (sma 184 vs px 187)
Short Squeeze Setup — velZ +1.70 · age 51w×0.74 · 6.27%
About Hershey Co
The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. It operates through three segments: North America Confectionery, North America Salty Snacks, and International. The company offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; protein ba… Read full Trend Edge analysis →
Sector: Consumer Defensive
Industry: Confectioners
Exchange: NYSE
IPO Date: July 1, 1985
Headquarters: 19 East Chocolate Avenue, Hershey, PA, United States, 17033
Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.
Timeframe
SMA
Value
Trend Context
Weekly
10-Week SMA
$179.41
Near-term / short-term trend
Weekly
40-Week SMA
$193.21
Medium-term trend
Weekly
80-Week SMA
$184.09
Cyclical trend (business cycle)
Weekly
200-Week SMA
$197.93
Secular trend (multi-year)
Monthly
10-Month SMA
$192.46
Near-term monthly trend
Monthly
20-Month SMA
$181.90
Medium-term monthly trend
Monthly
40-Month SMA
$190.31
Secular monthly trend
Volume Shelves — Support & Resistance
Trend Edge identifies volume shelves: price zones where historically elevated trading volume
creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative
volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.
Price Level
Type
Volume Ratio
Age
$192.00
resistance
1.27x
1 months ago
$202.00
resistance
1.07x
3 months ago
$235.00
resistance
1.05x
4 months ago
$166.00
support
1.06x
12 months ago
$148.00
support
1.21x
17 months ago
Historical Earnings Reactions (122 events)
Timeframe
Avg Return
Median
Win Rate
Best
Worst
Gap
-0.03%
0.01%
50.00%
2.85%
-2.97%
1 Day
-0.15%
-0.05%
47.54%
6.31%
-5.95%
1 Week
0.78%
0.54%
56.56%
35.24%
-6.64%
2 Weeks
0.98%
0.68%
57.38%
26.74%
-7.95%
1 Month
1.35%
0.87%
56.20%
29.84%
-12.45%
Next earnings: October 18, 2026 (52 days away)
Seasonality & Day-of-Week Patterns
Monthly Seasonality
Month
Avg Return
Win Rate
Samples
Jan
-0.2%
47.8%
46
Feb
3.1%
73.9%
46
Mar
2.3%
65.2%
46
Apr
0.6%
57.4%
47
May
1.7%
57.4%
47
Jun
1.1%
61.7%
47
Jul
1.8%
51.1%
47
Aug
0.6%
41.3%
46
Sep
0.9%
50.0%
46
Oct
0.6%
54.3%
46
Nov
0.4%
52.2%
46
Dec
1.1%
56.5%
46
Day-of-Week Tendencies
Day
Avg Return
Win Rate
Samples
Monday
0.03%
48.1%
2213
Tuesday
0.13%
49.6%
2401
Wednesday
0.01%
46.6%
2399
Thursday
0.04%
47.6%
2353
Friday
0.09%
51.1%
2337
Top Institutional Holders
Institutional holder breakdown coming soon.
Total institutional ownership: 91.5%
Insider Transactions — Smart Summary
Total insider ownership: 0.3%
12-Month Insider Activity Summary
Total Filings
69
Net Value
-$4.3M
Net Shares Change
-1,161,472
% of Float
-0.8%
C-Suite Filings
18
Clusters Detected
3
Key Insiders
Name
Title
Net Value
Filings
Activity
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL
-$32.6M
6
N/A
Tanner Kirk
President and CEO
+$370,914.6
1
1 buy
Schechtman Natalie
SVP and CHRO
+$37,258
1
1 buy
Taffet Stacy
Chief Growth Officer
+$37,238
1
1 buy
Robbin-Coker Cordel
-$22,365.88
1
1 sell
Transaction Clusters
Period
Filings
Insiders
Net Value
Seniority
2025-11-25 – 2025-11-26
3
3
+$445,410.6
3 C-suite
2026-02-19 – 2026-02-26
3
3
-$1.6M
3 C-suite
2026-08-03 – 2026-08-17
7
3
-$22.0M
2 C-suite
Significant Filings
Date
Insider
Title
Net Value
Price After
2026-07-06
Robbin-Coker Cordel
-$22,365.88
Transaction at $180.37, now +2.8%
2025-11-25
Tanner Kirk
President and CEO
+$370,914.6
Transaction at $185.46, now -0.1%
2025-11-26
Schechtman Natalie
SVP and CHRO
+$37,258
Transaction at $186.29, now -0.5%
2025-11-25
Taffet Stacy
Chief Growth Officer
+$37,238
Transaction at $186.19, now -0.5%
2026-08-26
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL
-$5.6M
Transaction at $187.49, now -1.1%
2026-08-19
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL
Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Hershey Co
(HSY) powered by Claude Opus — Anthropic's most capable AI model.
The analysis covers five layers:
technical analysis (near-term, medium-term, cyclical, and secular trend, momentum,
volume shelf support and resistance, breakout and breakdown signals),
qualitative analysis (business model, competitive moat, sector dynamics),
insider sentiment (buy and sell signals from executive and director transactions),
share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and
fundamental analysis (valuation, revenue growth, profit margin, earnings quality).
AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit,
stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward.
Whether you are building a long position, initiating a short, or looking for a reversal setup,
AI Consult identifies the highest-probability signal from the current trend.