HSY — Hershey Co

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About Hershey Co

The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. It operates through three segments: North America Confectionery, North America Salty Snacks, and International. The company offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; protein ba… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$197.82
Market Cap$38.62B
Float145.8M
Shares Outstanding148.2M
P/E (Forward)23.09
P/E (TTM)35.45
Price/Sales (TTM)3.22
vs. Analyst Target+9.7% to analyst PT
Profit Margin9.13%
Operating Margin (TTM)21.34%
Revenue (TTM)$11.99B
Earnings Growth (YoY)93.60%
Dividend Rate5.8%
Analyst Target Price$216.96 (25 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $8.15B $1.28B $3.70B $1.94B
2021 $8.97B $1.48B $4.05B $2.24B
2022 $10.42B $1.64B $4.50B $2.44B
2023 $11.16B $1.86B $5.00B $2.75B
2024 $11.20B $2.22B $5.30B $3.10B
2025 $11.69B $883M $3.89B $1.45B

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $2.61B $62.7M
Sep 2025 $3.18B $276M
Dec 2025 $3.09B $320M
Mar 2026 $3.10B $435M

Ownership & Float

Insider Ownership0.3%
Institutional Ownership88.2%
Short Float6.1%
% of All Funds Holding16.80%
Number of Funds Holding1,381

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$195.42Near-term / short-term trend
Weekly40-Week SMA$194.79Medium-term trend
Weekly80-Week SMA$181.77Cyclical trend (business cycle)
Weekly200-Week SMA$200.99Secular trend (multi-year)
Monthly10-Month SMA$193.30Near-term monthly trend
Monthly20-Month SMA$181.45Medium-term monthly trend
Monthly40-Month SMA$196.15Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$203.00 resistance 1.12x 0 months ago
$235.00 resistance 1.05x 1 months ago
$182.00 support 1.05x 3 months ago
$166.00 support 1.06x 9 months ago
$148.00 support 1.21x 14 months ago

Historical Earnings Reactions (121 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap -0.03% 0.01% 50.41% 2.85% -2.97%
1 Day -0.14% -0.03% 47.93% 6.31% -5.95%
1 Week 0.76% 0.53% 56.20% 35.24% -6.64%
2 Weeks 0.95% 0.66% 57.02% 26.74% -7.95%
1 Month 1.35% 0.87% 56.20% 29.84% -12.45%

Next earnings: July 30, 2026 (62 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan-0.2%47.8%46
Feb3.1%73.9%46
Mar2.3%65.2%46
Apr0.6%57.4%47
May1.6%56.5%46
Jun1.3%63.0%46
Jul1.9%52.2%46
Aug0.6%41.3%46
Sep0.9%50.0%46
Oct0.6%54.3%46
Nov0.4%52.2%46
Dec1.1%56.5%46

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.03% 48.0% 2200
Tuesday 0.13% 49.6% 2389
Wednesday 0.00% 46.5% 2386
Thursday 0.04% 47.6% 2340
Friday 0.09% 51.2% 2326

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 88.2%

Insider Transactions — Smart Summary

Total insider ownership: 0.3%

12-Month Insider Activity Summary

Total Filings52
Net Value-$14.0M
Net Shares Change-542,314
% of Float-0.4%
C-Suite Filings28
Clusters Detected5

Key Insiders

NameTitleNet ValueFilingsActivity
Voskuil Steven E SVP, Chief Financial Officer -$2.1M 5 N/A
Grover Rohit President, International -$791,245 1 N/A
Reiman Jason SVP Chief Supply Chain Officer -$452,140 1 N/A
Tanner Kirk President and CEO +$370,914.6 1 1 buy
Schechtman Natalie SVP and CHRO +$37,258 1 1 buy
Taffet Stacy Chief Growth Officer +$37,238 1 1 buy

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-05-29 – 2025-06-11 5 4 -$3.0M 5 C-suite
2025-07-03 – 2025-07-03 3 3 -$1.7M 3 C-suite
2025-07-23 – 2025-07-31 5 3 -$5.6M 5 C-suite
2025-11-25 – 2025-11-26 3 3 +$445,410.6 3 C-suite
2026-02-19 – 2026-02-26 3 3 -$1.6M 3 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2025-11-25 Tanner Kirk President and CEO +$370,914.6 Transaction at $185.46, now +6.7%
2025-11-26 Schechtman Natalie SVP and CHRO +$37,258 Transaction at $186.29, now +6.2%
2025-11-25 Taffet Stacy Chief Growth Officer +$37,238 Transaction at $186.19, now +6.2%
2026-05-19 Voskuil Steven E SVP, Chief Financial Officer -$279,375 Transaction at $186.25, now +6.2%
2026-04-21 Voskuil Steven E SVP, Chief Financial Officer -$291,150 Transaction at $194.10, now +1.9%
2026-03-19 Voskuil Steven E SVP, Chief Financial Officer -$325,065 Transaction at $216.71, now -8.7%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Hershey Co (HSY) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for HSY on Trend Edge →