The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. It operates through three segments: North America Confectionery, North America Salty Snacks, and International. The company offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; protein ba… Read full Trend Edge analysis →
Sector: Consumer Defensive
Industry: Confectioners
Exchange: NYSE
IPO Date: July 1, 1985
Headquarters: 19 East Chocolate Avenue, Hershey, PA, United States, 17033
Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.
Timeframe
SMA
Value
Trend Context
Weekly
10-Week SMA
$183.55
Near-term / short-term trend
Weekly
40-Week SMA
$193.35
Medium-term trend
Weekly
80-Week SMA
$182.01
Cyclical trend (business cycle)
Weekly
200-Week SMA
$199.51
Secular trend (multi-year)
Monthly
10-Month SMA
$190.75
Near-term monthly trend
Monthly
20-Month SMA
$181.03
Medium-term monthly trend
Monthly
40-Month SMA
$192.46
Secular monthly trend
Volume Shelves — Support & Resistance
Trend Edge identifies volume shelves: price zones where historically elevated trading volume
creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative
volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.
Price Level
Type
Volume Ratio
Age
$192.00
resistance
1.27x
0 months ago
$202.00
resistance
1.07x
2 months ago
$235.00
resistance
1.05x
3 months ago
$166.00
support
1.06x
11 months ago
$148.00
support
1.21x
16 months ago
Historical Earnings Reactions (121 events)
Timeframe
Avg Return
Median
Win Rate
Best
Worst
Gap
-0.03%
0.01%
50.41%
2.85%
-2.97%
1 Day
-0.14%
-0.03%
47.93%
6.31%
-5.95%
1 Week
0.76%
0.53%
56.20%
35.24%
-6.64%
2 Weeks
0.95%
0.66%
57.02%
26.74%
-7.95%
1 Month
1.35%
0.87%
56.20%
29.84%
-12.45%
Next earnings: July 29, 2026 (16 days away)
Seasonality & Day-of-Week Patterns
Monthly Seasonality
Month
Avg Return
Win Rate
Samples
Jan
-0.2%
47.8%
46
Feb
3.1%
73.9%
46
Mar
2.3%
65.2%
46
Apr
0.6%
57.4%
47
May
1.7%
57.4%
47
Jun
1.1%
61.7%
47
Jul
1.9%
52.2%
46
Aug
0.6%
41.3%
46
Sep
0.9%
50.0%
46
Oct
0.6%
54.3%
46
Nov
0.4%
52.2%
46
Dec
1.1%
56.5%
46
Day-of-Week Tendencies
Day
Avg Return
Win Rate
Samples
Monday
0.02%
48.0%
2206
Tuesday
0.13%
49.6%
2394
Wednesday
0.00%
46.6%
2392
Thursday
0.04%
47.6%
2346
Friday
0.09%
51.2%
2330
Top Institutional Holders
Institutional holder breakdown coming soon.
Total institutional ownership: 87.5%
Insider Transactions — Smart Summary
Total insider ownership: 0.3%
12-Month Insider Activity Summary
Total Filings
59
Net Value
-$9.6M
Net Shares Change
-836,146
% of Float
-0.6%
C-Suite Filings
21
Clusters Detected
3
Key Insiders
Name
Title
Net Value
Filings
Activity
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL
-$21.4M
4
N/A
Voskuil Steven E
SVP, Chief Financial Officer
-$539,520
2
N/A
Tanner Kirk
President and CEO
+$370,914.6
1
1 buy
Schechtman Natalie
SVP and CHRO
+$37,258
1
1 buy
Taffet Stacy
Chief Growth Officer
+$37,238
1
1 buy
Robbin-Coker Cordel
-$22,365.88
1
1 sell
Transaction Clusters
Period
Filings
Insiders
Net Value
Seniority
2025-07-23 – 2025-07-31
5
3
-$5.6M
5 C-suite
2025-11-25 – 2025-11-26
3
3
+$445,410.6
3 C-suite
2026-02-19 – 2026-02-26
3
3
-$1.6M
3 C-suite
Significant Filings
Date
Insider
Title
Net Value
Price After
2026-07-06
Robbin-Coker Cordel
-$22,365.88
Transaction at $180.37, now -3.7%
2025-11-25
Tanner Kirk
President and CEO
+$370,914.6
Transaction at $185.46, now -6.4%
2025-11-26
Schechtman Natalie
SVP and CHRO
+$37,258
Transaction at $186.29, now -6.8%
2025-11-25
Taffet Stacy
Chief Growth Officer
+$37,238
Transaction at $186.19, now -6.7%
2026-07-08
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL
-$5.3M
Transaction at $176.95, now -1.9%
2026-07-01
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL
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The analysis covers five layers:
technical analysis (near-term, medium-term, cyclical, and secular trend, momentum,
volume shelf support and resistance, breakout and breakdown signals),
qualitative analysis (business model, competitive moat, sector dynamics),
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