Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accesso… Read full Trend Edge analysis →
Sector: Consumer Cyclical
Industry: Recreational Vehicles
Exchange: NYSE
IPO Date: November 5, 1987
Headquarters: 3700 West Juneau Avenue, Milwaukee, WI, United States, 53208
Founder-Led: Yes — William Davidson (Special Advisor to the CEO and Brand Ambassador)
Key Metrics
Current Price
$28.29
Market Cap
$2.88B
Float
102.9M
Shares Outstanding
104.1M
P/E (Forward)
17.51
P/E (TTM)
15.35
Price/Sales (TTM)
0.68
vs. Analyst Target
-2.3% to analyst PT
Profit Margin
4.78%
Operating Margin (TTM)
7.24%
Revenue (TTM)
$4.24B
Earnings Growth (YoY)
-15.00%
Dividend Rate
0.7%
Analyst Target Price
$27.64 (16 analysts)
Financial History
Annual Revenue & Earnings History
Year
Revenue
Net Income
Gross Profit
EBITDA
2020
$4.05B
$1.3M
$1.37B
$201M
2021
$5.34B
$650M
$1.90B
$1.02B
2022
$5.76B
$741M
$2.13B
$1.11B
2023
$5.84B
$707M
$2.18B
$1.06B
2024
$5.19B
$455M
$1.81B
$709M
2025
$4.47B
$339M
$1.35B
$665M
Recent Quarterly Revenue & Net Income
Quarter
Revenue
Net Income
Sep 2025
$1.34B
$377M
Dec 2025
$496M
-$279M
Mar 2026
$1.17B
$24.8M
Jun 2026
$1.10B
$79.0M
Ownership & Float
Insider Ownership
1.2%
Institutional Ownership
111.9%
Short Float
17.7%
% of All Funds Holding
4.96%
Number of Funds Holding
436
Current Moving Averages
Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.
Timeframe
SMA
Value
Trend Context
Weekly
10-Week SMA
$26.22
Near-term / short-term trend
Weekly
40-Week SMA
$22.96
Medium-term trend
Weekly
80-Week SMA
$24.22
Cyclical trend (business cycle)
Weekly
200-Week SMA
$31.37
Secular trend (multi-year)
Monthly
10-Month SMA
$22.84
Near-term monthly trend
Monthly
20-Month SMA
$24.25
Medium-term monthly trend
Monthly
40-Month SMA
$29.40
Secular monthly trend
Volume Shelves — Support & Resistance
Trend Edge identifies volume shelves: price zones where historically elevated trading volume
creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative
volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.
Price Level
Type
Volume Ratio
Age
$20.30
support
1.15x
3 months ago
$17.50
support
1.73x
4 months ago
$30.20
resistance
1.06x
18 months ago
$38.30
resistance
1.19x
21 months ago
Historical Earnings Reactions (122 events)
Timeframe
Avg Return
Median
Win Rate
Best
Worst
Gap
0.61%
0.22%
59.02%
7.92%
-3.95%
1 Day
0.44%
-0.05%
49.18%
11.93%
-6.50%
1 Week
1.45%
1.09%
60.66%
21.04%
-24.53%
2 Weeks
1.34%
0.23%
52.46%
24.35%
-12.33%
1 Month
0.77%
0.95%
55.37%
22.50%
-44.08%
Next earnings: November 4, 2026 (70 days away)
Seasonality & Day-of-Week Patterns
Monthly Seasonality
Month
Avg Return
Win Rate
Samples
Jan
-0.3%
42.5%
40
Feb
2.7%
52.5%
40
Mar
2.8%
62.5%
40
Apr
4.6%
62.5%
40
May
-0.4%
42.5%
40
Jun
0.5%
52.5%
40
Jul
6.2%
75.0%
40
Aug
-0.6%
42.5%
40
Sep
-1.0%
40.0%
40
Oct
1.0%
55.0%
40
Nov
1.9%
62.5%
40
Dec
1.1%
60.0%
40
Day-of-Week Tendencies
Day
Avg Return
Win Rate
Samples
Monday
0.01%
46.9%
1906
Tuesday
0.17%
49.1%
2074
Wednesday
0.17%
49.9%
2073
Thursday
0.01%
48.8%
2033
Friday
0.01%
47.5%
2022
Top Institutional Holders
Institutional holder breakdown coming soon.
Total institutional ownership: 111.9%
Insider Transactions — Smart Summary
Total insider ownership: 1.2%
Founder-led management: William Davidson (Special Advisor to the CEO and Brand Ambassador)
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