CHH — Choice Hotels International Inc

✨ Hidden Gem

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About Choice Hotels International Inc

Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments. The company franchises lodging properties under the Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Ascend Collection, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Ev… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$113.71
Market Cap$5.07B
Float35.2M
Shares Outstanding45.5M
P/E (Forward)15.63
P/E (TTM)15.07
Price/Sales (TTM)5.13
vs. Analyst Target-1.0% to analyst PT
Profit Margin35.00%
Operating Margin (TTM)27.82%
Revenue (TTM)$988M
Earnings Growth (YoY)-53.20%
Dividend Rate1.1%
Analyst Target Price$112.53 (15 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $774M $75.4M $311M $150M
2021 $1.07B $289M $600M $474M
2022 $1.40B $332M $700M $545M
2023 $1.54B $259M $690M $440M
2024 $1.58B $300M $744M $554M
2025 $1.60B $370M $654M $659M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $426M $81.7M
Sep 2025 $447M $180M
Dec 2025 $390M $63.7M
Mar 2026 $341M $20.3M

Ownership & Float

Insider Ownership38.8%
Institutional Ownership80.3%
Short Float19.0%
% of All Funds Holding3.76%
Number of Funds Holding309

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$109.59Near-term / short-term trend
Weekly40-Week SMA$103.80Medium-term trend
Weekly80-Week SMA$119.29Cyclical trend (business cycle)
Weekly200-Week SMA$120.34Secular trend (multi-year)
Monthly10-Month SMA$103.04Near-term monthly trend
Monthly20-Month SMA$119.70Medium-term monthly trend
Monthly40-Month SMA$119.94Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$95.00 support 1.45x 3 months ago
$118.00 resistance 1.13x 7 months ago
$127.00 resistance 1.08x 8 months ago
$143.00 resistance 1.18x 13 months ago

Historical Earnings Reactions (114 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.22% 0.10% 56.14% 5.63% -3.17%
1 Day 0.28% 0.17% 50.88% 10.26% -5.88%
1 Week 1.27% 0.82% 58.77% 15.07% -18.03%
2 Weeks 1.07% 0.89% 57.02% 21.83% -20.49%
1 Month 0.68% 1.49% 53.98% 19.39% -45.41%

Next earnings: July 19, 2026 (53 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan0.1%46.7%30
Feb0.9%56.7%30
Mar0.8%63.3%30
Apr1.9%56.7%30
May-1.5%48.3%29
Jun-0.2%51.7%29
Jul1.1%65.5%29
Aug0.2%51.7%29
Sep0.8%58.6%29
Oct1.5%62.1%29
Nov2.8%66.7%30
Dec4.7%70.0%30

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.05% 48.4% 1400
Tuesday 0.11% 48.9% 1529
Wednesday 0.08% 50.6% 1527
Thursday 0.14% 53.6% 1498
Friday 0.01% 50.9% 1492

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 80.3%

Insider Transactions — Smart Summary

Total insider ownership: 38.8%

12-Month Insider Activity Summary

Total Filings6
Net Value-$1.6M
Net Shares Change-9,703
% of Float-0.0%
C-Suite Filings6
Clusters Detected0

Key Insiders

NameTitleNet ValueFilingsActivity
Dragisich Dominic EVP, Op and Chief Glb Brands Ofc -$1.2M 4 N/A
Oaksmith Scott E SVP, Chief Financial Officer -$220,342.077 1 N/A
WU Simone Senior Vice President -$164,886.944 1 N/A

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-03-19 Oaksmith Scott E SVP, Chief Financial Officer -$220,342.077 Transaction at $100.02, now +13.7%
2025-07-01 Dragisich Dominic EVP, Op and Chief Glb Brands Ofc -$642,683.5 Transaction at $128.54, now -11.5%
2025-07-23 Dragisich Dominic EVP, Op and Chief Glb Brands Ofc -$341,125 Transaction at $136.45, now -16.7%
2026-02-04 WU Simone Senior Vice President -$164,886.944 Transaction at $91.35, now +24.5%
2025-07-09 Dragisich Dominic EVP, Op and Chief Glb Brands Ofc -$203,056 Transaction at $112.00, now +1.5%
2025-07-08 Dragisich Dominic EVP, Op and Chief Glb Brands Ofc -$4,119 Transaction at $111.88, now +1.6%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Choice Hotels International Inc (CHH) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for CHH on Trend Edge →