Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United States and Mexico. It operates through Home Organization Products; and Beauty and Personal Care Products segments. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. Read full Trend Edge analysis →
Sector: Consumer Cyclical
Industry: Specialty Retail
Exchange: NYSE
IPO Date: March 16, 2020
Headquarters: Gdl-Ameca-Huaxtla km-5, El Arenal, JA, Mexico, 45350
Founder-Led: Yes — Andres Campos (Group CEO, President & Director)
Key Metrics
Current Price
$16.46
Market Cap
$643M
Float
14.4M
Shares Outstanding
39.5M
P/E (Forward)
5.83
P/E (TTM)
8.71
Price/Sales (TTM)
0.04
vs. Analyst Target
+71.4% to analyst PT
Profit Margin
8.47%
Operating Margin (TTM)
16.37%
Revenue (TTM)
$14.85B
Earnings Growth (YoY)
13.60%
Dividend Rate
1.3%
Analyst Target Price
$28.21 (2 analysts)
Financial History
Annual Revenue & Earnings History
Year
Revenue
Net Income
Gross Profit
EBITDA
2020
$7.24B
$298M
$3.96B
$948M
2021
$10.07B
$1.75B
$5.57B
$2.72B
2022
$11.51B
$873M
$7.52B
$2.22B
2023
$13.01B
$1.05B
$9.31B
$2.63B
2024
$14.10B
$712M
$9.58B
$2.21B
2025
$14.24B
$1.06B
$9.48B
$2.65B
Recent Quarterly Revenue & Net Income
Quarter
Revenue
Net Income
Dec 2025
$3.50B
$151M
Mar 2026
$3.51B
$281M
Jun 2026
$4.16B
$395M
Sep 2026
$4.16B
$395M
Ownership & Float
Insider Ownership
63.2%
Institutional Ownership
12.3%
Short Float
0.9%
% of All Funds Holding
0.53%
Number of Funds Holding
47
Current Moving Averages
Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.
Timeframe
SMA
Value
Trend Context
Weekly
10-Week SMA
$16.33
Near-term / short-term trend
Weekly
40-Week SMA
$17.18
Medium-term trend
Weekly
80-Week SMA
$14.50
Cyclical trend (business cycle)
Weekly
200-Week SMA
$13.77
Secular trend (multi-year)
Monthly
10-Month SMA
$16.97
Near-term monthly trend
Monthly
20-Month SMA
$14.52
Medium-term monthly trend
Monthly
40-Month SMA
$14.47
Secular monthly trend
Volume Shelves — Support & Resistance
Trend Edge identifies volume shelves: price zones where historically elevated trading volume
creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative
volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.
Price Level
Type
Volume Ratio
Age
$14.40
support
2.38x
8 months ago
$8.70
support
2.42x
14 months ago
Historical Earnings Reactions (31 events)
Timeframe
Avg Return
Median
Win Rate
Best
Worst
Gap
-1.92%
-0.26%
35.48%
14.98%
-24.63%
1 Day
-3.65%
-0.13%
35.48%
12.99%
-38.20%
1 Week
-2.14%
-3.58%
41.94%
35.05%
-26.38%
2 Weeks
-1.87%
-3.72%
40.00%
37.84%
-24.08%
1 Month
-1.81%
-4.98%
36.67%
51.00%
-29.30%
Next earnings: October 22, 2026 (11 days away)
Seasonality & Day-of-Week Patterns
Monthly Seasonality
Month
Avg Return
Win Rate
Samples
Jan
10.3%
100.0%
7
Feb
4.9%
50.0%
8
Mar
1.0%
62.5%
8
Apr
-0.7%
50.0%
8
May
-6.0%
25.0%
8
Jun
-0.6%
75.0%
8
Jul
11.7%
75.0%
8
Aug
3.2%
50.0%
8
Sep
-3.6%
50.0%
8
Oct
1.2%
57.1%
7
Nov
0.7%
28.6%
7
Dec
-2.4%
28.6%
7
Day-of-Week Tendencies
Day
Avg Return
Win Rate
Samples
Monday
0.05%
42.2%
365
Tuesday
0.28%
41.9%
403
Wednesday
0.28%
43.1%
399
Thursday
-0.36%
39.4%
391
Friday
0.23%
43.8%
390
Top Institutional Holders
Institutional holder breakdown coming soon.
Total institutional ownership: 12.3%
Insider Transactions — Smart Summary
Total insider ownership: 63.2%
Founder-led management: Andres Campos (Group CEO, President & Director)
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The analysis covers five layers:
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qualitative analysis (business model, competitive moat, sector dynamics),
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share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and
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