Stock analysis, trade plans, and proprietary indicators by Trend Edge.
About Betterware de México, S.A.P.I. de C.V.
Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United States and Mexico. It operates through Home Organization Products; and Beauty and Personal Care Products segments. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. Read full Trend Edge analysis →
Sector: Consumer Cyclical
Industry: Specialty Retail
Exchange: NYSE
IPO Date: March 16, 2020
Headquarters: Gdl-Ameca-Huaxtla km-5, El Arenal, HG, Mexico, 45350
Founder-Led: Yes — Andres Campos (Group CEO, President & Director)
Key Metrics
Current Price
$17.30
Market Cap
$615M
Float
14.6M
Shares Outstanding
37.2M
P/E (Forward)
7.00
P/E (TTM)
8.92
Price/Sales (TTM)
0.04
vs. Analyst Target
+57.0% to analyst PT
Profit Margin
8.22%
Operating Margin (TTM)
14.79%
Revenue (TTM)
$14.28B
Earnings Growth (YoY)
85.70%
Dividend Rate
1.2%
Analyst Target Price
$27.16 (1 analysts)
Financial History
Annual Revenue & Earnings History
Year
Revenue
Net Income
Gross Profit
EBITDA
2020
$7.24B
$298M
$3.96B
$948M
2021
$10.07B
$1.75B
$5.57B
$2.72B
2022
$11.51B
$873M
$7.52B
$2.22B
2023
$13.01B
$1.05B
$9.31B
$2.63B
2024
$14.10B
$712M
$9.58B
$2.21B
2025
$14.26B
$1.04B
$9.51B
$2.67B
Recent Quarterly Revenue & Net Income
Quarter
Revenue
Net Income
Jun 2025
$3.56B
$327M
Sep 2025
$3.38B
$314M
Dec 2025
$3.83B
$250M
Mar 2026
$62.75B
$5.03B
Ownership & Float
Insider Ownership
51.0%
Institutional Ownership
12.2%
Short Float
0.7%
% of All Funds Holding
0.51%
Number of Funds Holding
42
Current Moving Averages
Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.
Timeframe
SMA
Value
Trend Context
Weekly
10-Week SMA
$17.16
Near-term / short-term trend
Weekly
40-Week SMA
$15.63
Medium-term trend
Weekly
80-Week SMA
$13.16
Cyclical trend (business cycle)
Weekly
200-Week SMA
$12.91
Secular trend (multi-year)
Monthly
10-Month SMA
$15.56
Near-term monthly trend
Monthly
20-Month SMA
$13.27
Medium-term monthly trend
Monthly
40-Month SMA
$13.87
Secular monthly trend
Volume Shelves — Support & Resistance
Trend Edge identifies volume shelves: price zones where historically elevated trading volume
creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative
volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.
Price Level
Type
Volume Ratio
Age
$14.40
support
2.38x
3 months ago
$8.70
support
2.42x
9 months ago
Historical Earnings Reactions (30 events)
Timeframe
Avg Return
Median
Win Rate
Best
Worst
Gap
-1.94%
-0.24%
30.00%
14.98%
-24.63%
1 Day
-3.30%
-0.69%
33.33%
12.99%
-38.20%
1 Week
-1.73%
-1.93%
40.00%
35.05%
-26.38%
2 Weeks
-1.10%
-2.73%
40.00%
37.84%
-24.08%
1 Month
-0.88%
-3.04%
37.93%
51.00%
-29.30%
Next earnings: April 23, 2026
Seasonality & Day-of-Week Patterns
Monthly Seasonality
Month
Avg Return
Win Rate
Samples
Jan
10.3%
100.0%
7
Feb
4.9%
50.0%
8
Mar
1.0%
62.5%
8
Apr
-0.7%
50.0%
8
May
-7.1%
14.3%
7
Jun
-1.2%
71.4%
7
Jul
14.1%
85.7%
7
Aug
4.6%
57.1%
7
Sep
-4.8%
42.9%
7
Oct
1.2%
57.1%
7
Nov
0.7%
28.6%
7
Dec
-2.4%
28.6%
7
Day-of-Week Tendencies
Day
Avg Return
Win Rate
Samples
Monday
0.07%
41.5%
347
Tuesday
0.27%
41.8%
385
Wednesday
0.33%
43.7%
380
Thursday
-0.36%
39.8%
372
Friday
0.22%
42.6%
373
Top Institutional Holders
Institutional holder breakdown coming soon.
Total institutional ownership: 12.2%
Insider Transactions — Smart Summary
Total insider ownership: 51.0%
Founder-led management: Andres Campos (Group CEO, President & Director)
Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Betterware de México, S.A.P.I. de C.V.
(BWMX) powered by Claude Opus — Anthropic's most capable AI model.
The analysis covers five layers:
technical analysis (near-term, medium-term, cyclical, and secular trend, momentum,
volume shelf support and resistance, breakout and breakdown signals),
qualitative analysis (business model, competitive moat, sector dynamics),
insider sentiment (buy and sell signals from executive and director transactions),
share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and
fundamental analysis (valuation, revenue growth, profit margin, earnings quality).
AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit,
stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward.
Whether you are building a long position, initiating a short, or looking for a reversal setup,
AI Consult identifies the highest-probability signal from the current trend.