BBW — Build-A-Bear Workshop Inc

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About Build-A-Bear Workshop Inc

Build-A-Bear Workshop, Inc. operates as a mall-based, experiential specialty retailer for children in the United States, Canada, the United Kingdom, Ireland, North America, and Europe. It operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. The company offers various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$37.80
Market Cap$467M
Float10.6M
Shares Outstanding12.6M
P/E (Forward)9.65
P/E (TTM)9.31
Price/Sales (TTM)0.88
vs. Analyst Target+64.0% to analyst PT
Profit Margin9.85%
Operating Margin (TTM)12.67%
Revenue (TTM)$530M
Earnings Growth (YoY)-22.00%
Dividend Rate0.9%
Analyst Target Price$62.00 (4 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2021 $255M -$24.6M $97.3M -$6.9M
2022 $412M $47.3M $218M $63.0M
2023 $468M $48.0M $246M $75.0M
2024 $486M $52.8M $264M $79.1M
2025 $496M $51.8M $273M $81.1M
2026 $530M $52.2M $296M $81.4M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Apr 2025 $128M $15.3M
Jul 2025 $124M $12.4M
Oct 2025 $123M $8.1M
Jan 2026 $155M $16.4M

Ownership & Float

Insider Ownership5.7%
Institutional Ownership104.6%
Short Float24.3%
% of All Funds Holding2.03%
Number of Funds Holding167

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$37.47Near-term / short-term trend
Weekly40-Week SMA$51.96Medium-term trend
Weekly80-Week SMA$47.74Cyclical trend (business cycle)
Weekly200-Week SMA$33.82Secular trend (multi-year)
Monthly10-Month SMA$51.51Near-term monthly trend
Monthly20-Month SMA$47.31Medium-term monthly trend
Monthly40-Month SMA$36.49Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$47.00 resistance 1.66x 1 months ago
$64.00 resistance 1.23x 6 months ago
$35.30 support 1.03x 11 months ago
$27.30 support 1.13x 20 months ago
$23.90 support 1.16x 25 months ago

Historical Earnings Reactions (73 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap -0.67% -0.03% 42.47% 3.05% -15.11%
1 Day -0.08% -0.46% 46.58% 23.17% -12.98%
1 Week 0.94% -0.79% 47.95% 28.77% -29.30%
2 Weeks -0.01% -0.45% 47.95% 29.64% -40.66%
1 Month -0.03% -2.19% 42.47% 39.56% -37.20%

Next earnings: May 28, 2026

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan2.7%50.0%22
Feb-2.1%45.5%22
Mar0.5%45.5%22
Apr6.0%54.5%22
May4.5%52.4%21
Jun-4.9%23.8%21
Jul-2.4%42.9%21
Aug1.3%52.4%21
Sep0.9%47.6%21
Oct8.2%61.9%21
Nov2.0%50.0%22
Dec2.5%63.6%22

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.04% 46.9% 1016
Tuesday 0.10% 45.2% 1115
Wednesday 0.16% 49.5% 1114
Thursday 0.06% 48.3% 1092
Friday 0.11% 49.7% 1089

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 104.6%

Insider Transactions — Smart Summary

Total insider ownership: 5.7%

12-Month Insider Activity Summary

Total Filings14
Net Value-$6.6M
Net Shares Change-119,281
% of Float-1.1%
C-Suite Filings7
Clusters Detected2

Key Insiders

NameTitleNet ValueFilingsActivity
John Sharon Price President and CEO -$3.6M 2 1 sell
FENCL ERIC R CAO, Gen. Counsel and Secretary -$1.1M 2 2 sell
Leavitt Craig -$925,670.025 3 1 sell
Todorovic Vojin Chief Financial Officer -$732,520 1 N/A
Carrara George -$287,093.4 1 1 sell
Rotenberg Lesli -$93,924.09 1 1 sell

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-06-04 – 2025-06-13 5 4 -$3.3M 3 C-suite
2025-09-18 – 2025-10-02 5 3 -$4.3M 4 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2025-06-10 FENCL ERIC R CAO, Gen. Counsel and Secretary -$797,069.662 Transaction at $48.41, now -21.9%
2025-06-05 John Sharon Price President and CEO -$1.4M Transaction at $45.73, now -17.3%
2025-06-26 Rotenberg Lesli -$93,924.09 Transaction at $53.52, now -29.4%
2025-06-04 Carrara George -$287,093.4 Transaction at $47.85, now -21.0%
2025-06-05 FENCL ERIC R CAO, Gen. Counsel and Secretary -$339,160.5 Transaction at $48.50, now -22.1%
2025-06-13 Leavitt Craig -$414,238.275 Transaction at $50.21, now -24.7%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Build-A-Bear Workshop Inc (BBW) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for BBW on Trend Edge →