AAPL — Apple Inc.

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

Trend Edge Setup Score

Trend Edge rates AAPL Bullish with a Setup Score of 26, net conviction 31, actionability 22. How the Setup Score works →

Total Setup Score26
Directional BiasBullish
Net Conviction31
Actionability22 (in range)

Key signals behind this score

About Apple Inc.

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$315.32
Market Cap$4.64T
Float14.66B
Shares Outstanding14.69B
P/E (Forward)33.22
P/E (TTM)38.24
Price/Sales (TTM)10.23
vs. Analyst Target+0.1% to analyst PT
Profit Margin27.15%
Operating Margin (TTM)32.28%
Revenue (TTM)$451.44B
Earnings Growth (YoY)21.80%
Dividend Rate1.1%
Analyst Target Price$315.57 (48 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $274.51B $57.41B $104.96B $81.02B
2021 $365.82B $94.68B $152.84B $123.14B
2022 $394.33B $99.80B $170.78B $130.54B
2023 $383.29B $97.00B $169.15B $125.82B
2024 $391.04B $93.74B $180.68B $134.66B
2025 $416.16B $112.01B $195.20B $144.43B

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $94.04B $23.43B
Sep 2025 $102.47B $27.47B
Dec 2025 $143.76B $42.10B
Mar 2026 $111.18B $29.58B

Ownership & Float

Insider Ownership1.6%
Institutional Ownership65.8%
Short Float1.0%
% of All Funds Holding69.13%
Number of Funds Holding5,682

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$301.86Near-term / short-term trend
Weekly40-Week SMA$273.58Medium-term trend
Weekly80-Week SMA$247.16Cyclical trend (business cycle)
Weekly200-Week SMA$209.27Secular trend (multi-year)
Monthly10-Month SMA$278.66Near-term monthly trend
Monthly20-Month SMA$252.49Medium-term monthly trend
Monthly40-Month SMA$223.92Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$230.00 support 1.09x 9 months ago
$211.00 support 1.08x 10 months ago
$193.00 support 1.35x 24 months ago
$170.00 support 1.08x 25 months ago

Historical Earnings Reactions (127 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 1.05% 1.42% 56.69% 12.68% -10.51%
1 Day 0.79% 0.93% 53.54% 14.31% -12.48%
1 Week 1.39% 1.18% 58.27% 23.29% -19.78%
2 Weeks 2.19% 1.36% 55.91% 31.30% -22.85%
1 Month 3.67% 2.91% 59.52% 45.89% -29.15%

Next earnings: July 30, 2026 (18 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan3.5%47.8%46
Feb1.6%52.2%46
Mar2.4%50.0%46
Apr3.6%54.3%46
May2.3%52.2%46
Jun-1.7%43.5%46
Jul2.9%60.0%45
Aug5.3%62.2%45
Sep-4.1%31.1%45
Oct5.9%66.7%45
Nov3.0%55.6%45
Dec1.7%57.8%45

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday 0.16% 52.2% 2170
Tuesday 0.11% 50.4% 2356
Wednesday 0.22% 51.0% 2353
Thursday 0.10% 49.0% 2308
Friday -0.06% 47.0% 2293

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 65.8%

Insider Transactions — Smart Summary

Total insider ownership: 1.6%

12-Month Insider Activity Summary

Total Filings14
Net Value-$181M
Net Shares Change-497,185
% of Float-0.0%
C-Suite Filings11
Clusters Detected1

Key Insiders

NameTitleNet ValueFilingsActivity
LEVINSON ARTHUR D -$108M 3 3 sell
COOK TIMOTHY D Chief Executive Officer -$33.5M 1 N/A
O'BRIEN DEIRDRE Senior Vice President -$24.2M 2 N/A
Parekh Kevan Senior Vice President, CFO -$3.5M 2 N/A
KONDO CHRIS Principal Accounting Officer -$1.0M 1 1 sell
Borders Ben Principal Accounting Officer -$369,460 1 N/A

Transaction Clusters

PeriodFilingsInsidersNet ValueSeniority
2025-10-03 – 2025-10-17 4 4 -$121M 4 C-suite

Significant Filings

DateInsiderTitleNet ValuePrice After
2026-05-08 LEVINSON ARTHUR D -$71.2M Transaction at $284.76, now +10.7%
2026-05-29 LEVINSON ARTHUR D -$15.6M Transaction at $311.02, now +1.4%
2025-11-12 KONDO CHRIS Principal Accounting Officer -$1.0M Transaction at $271.23, now +16.3%
2026-04-27 Parekh Kevan Senior Vice President, CFO -$421,850 Transaction at $275.00, now +14.7%
2025-08-29 LEVINSON ARTHUR D -$20.9M Transaction at $232.07, now +35.9%
2025-08-12 O'BRIEN DEIRDRE Senior Vice President -$7.8M Transaction at $223.20, now +41.3%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Apple Inc. (AAPL) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for AAPL on Trend Edge →