HHS — Harte Hanks Inc

✨ Hidden Gem

Stock analysis, trade plans, and proprietary indicators by Trend Edge.

About Harte Hanks Inc

Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Revenue Solutions, Customer Care, and Fulfillment and Logistics. It offers data and analytics, including audience identification, profiling, segmentation and prioritization, and predictive modeling and data strategy; research and intelligence, helps in understanding of customers, category, competitors, and capa… Read full Trend Edge analysis →

Trend Edge Proprietary Indicators

Key Metrics

Current Price$2.64
Market Cap$19.3M
Float3.3M
Shares Outstanding7.4M
P/E (Forward)14.29
Price/Sales (TTM)0.12
vs. Analyst Target+562.9% to analyst PT
Profit Margin-0.67%
Operating Margin (TTM)-1.63%
Revenue (TTM)$155M
Earnings Growth (YoY)-90.30%
Dividend RateNone
Analyst Target Price$17.50 (1 analysts)

Financial History

Annual Revenue & Earnings History

YearRevenueNet IncomeGross ProfitEBITDA
2020 $177M -$1.7M $128M -$13.5M
2021 $195M $15.0M $144M $19.7M
2022 $206M $36.8M $141M $22.5M
2023 $191M -$1.6M $132M $13.3M
2024 $185M -$30.3M $129M $12.0M
2025 $160M -$811,000 $110M $6.6M

Recent Quarterly Revenue & Net Income

QuarterRevenueNet Income
Jun 2025 $38.6M -$335,000
Sep 2025 $39.5M -$2.3M
Dec 2025 $39.9M $2.2M
Mar 2026 $37.3M -$628,000

Ownership & Float

Insider Ownership47.1%
Institutional Ownership31.3%
Short Float1.4%
% of All Funds Holding0.26%
Number of Funds Holding21

Current Moving Averages

Trend Edge tracks near-term, medium-term, cyclical, and secular moving averages across weekly and monthly timeframes to identify trend structure at every horizon.

TimeframeSMAValueTrend Context
Weekly10-Week SMA$2.65Near-term / short-term trend
Weekly40-Week SMA$3.06Medium-term trend
Weekly80-Week SMA$3.88Cyclical trend (business cycle)
Weekly200-Week SMA$6.59Secular trend (multi-year)
Monthly10-Month SMA$3.07Near-term monthly trend
Monthly20-Month SMA$4.05Medium-term monthly trend
Monthly40-Month SMA$5.71Secular monthly trend

Volume Shelves — Support & Resistance

Trend Edge identifies volume shelves: price zones where historically elevated trading volume creates structural support or resistance. A volume shelf forms when a disproportionate share of cumulative volume was transacted at a specific price level, making it a high-conviction anchor for future price reactions.

Price LevelTypeVolume RatioAge
$5.00 resistance 1.53x 10 months ago
$8.40 resistance 1.41x 20 months ago

Historical Earnings Reactions (120 events)

TimeframeAvg ReturnMedianWin RateBestWorst
Gap 0.17% 0.00% 45.00% 12.38% -12.76%
1 Day 0.14% 0.10% 50.83% 14.60% -18.75%
1 Week -0.36% 0.07% 50.00% 25.18% -30.81%
2 Weeks -0.38% 0.35% 52.10% 33.33% -41.96%
1 Month -0.23% 0.64% 52.94% 35.25% -57.14%

Next earnings: August 2, 2026 (66 days away)

Seasonality & Day-of-Week Patterns

Monthly Seasonality

MonthAvg ReturnWin RateSamples
Jan2.5%54.5%33
Feb0.8%45.5%33
Mar-1.5%54.5%33
Apr1.7%42.4%33
May-0.5%53.1%32
Jun2.7%53.1%32
Jul-1.7%46.9%32
Aug-0.3%43.8%32
Sep0.4%53.1%32
Oct-4.9%40.6%32
Nov-0.8%53.1%32
Dec3.3%66.7%33

Day-of-Week Tendencies

DayAvg ReturnWin RateSamples
Monday -0.15% 44.0% 1540
Tuesday -0.07% 44.0% 1683
Wednesday 0.17% 47.5% 1680
Thursday 0.03% 46.8% 1647
Friday 0.06% 46.5% 1642

Top Institutional Holders

Institutional holder breakdown coming soon.

Total institutional ownership: 31.3%

Insider Transactions — Smart Summary

Total insider ownership: 47.1%

12-Month Insider Activity Summary

Total Filings1
Net Value+N/A
Net Shares Change8,400
% of Float0.3%
C-Suite Filings0
Clusters Detected0

Key Insiders

NameTitleNet ValueFilingsActivity
Rosenbach Gary Stephen +$44,988.72 1 1 buy

Significant Filings

DateInsiderTitleNet ValuePrice After
2025-05-30 Rosenbach Gary Stephen +$44,988.72 Transaction at $5.36, now -50.7%

View full insider transaction history on Trend Edge →

AI Consult Analysis

Trend Edge's AI Consult feature delivers a comprehensive, multi-layer trade plan for Harte Hanks Inc (HHS) powered by Claude Opus — Anthropic's most capable AI model. The analysis covers five layers: technical analysis (near-term, medium-term, cyclical, and secular trend, momentum, volume shelf support and resistance, breakout and breakdown signals), qualitative analysis (business model, competitive moat, sector dynamics), insider sentiment (buy and sell signals from executive and director transactions), share stats analysis (institutional accumulation, fund positioning, short float squeeze potential), and fundamental analysis (valuation, revenue growth, profit margin, earnings quality).

AI Consult synthesizes all five layers into a single bullish or bearish thesis with explicit entry, exit, stop loss, and take profit levels — giving you a complete, AI-powered trade plan with defined risk/reward. Whether you are building a long position, initiating a short, or looking for a reversal setup, AI Consult identifies the highest-probability signal from the current trend.

Get the full AI Consult analysis for HHS on Trend Edge →